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Martín Verzilli
@mverzilli
martin@ilabamericalatina.org
ilabamericalatina.org
Interaction Design
for Emergencies and Disas...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Sophisticated?
"Agility requires the courage to do what's right instead of what you had planned"
Eduardo Jezierski, InSTEDD´s CTO
Sophist...
Understanding
the context
Usual techniques and their gotchas
To understand users and their goals
Ethnographic Interviews
To understand users and their goals
Ethnographic Interviews
No time
To understand how users organize information and concepts
Card Sorting
To understand how users organize information and concepts
Card Sorting
Too complex
To understand how users organize information and concepts
Card Sorting
Too complex
No time
To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing
To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing
No archetypes
To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing
No time
No archetypes
“It is as deadly for a mind to have a system as to have none.
Therefore it will have to decide to combine both.”
Karl Wilh...
8“If you don´t go, you don´t know.”
Eric Rasmussen, InSTEDD´s CEO
Be there
7“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Dwight D. Eisenhower...
Be careful
Be careful
Responders eat
disaster tourists for dinner
Food
Water
Fuel
Solar panels
Radio
BGAN (internet)
Health kit
Tent
6“Critical thing about design is to identify the scarcest resource and optimize it”
Fred Brooks
Think small,
act fast
Observe
Design /
refine
Observe
Design /
refine
Prototype
Observe
Publish
Design /
refine
Prototype
Observe
w1 w2 w3 w4
FIRST RELEASE
w5 w6
Publish
Design /
refine
Prototype
Observe
w1 w2 w3 w4 w5 w6
Design /
refine
Observe
Build &
Publish
d1
FIRST RELEASE
5"I don't know the key to success, but the key to failure is trying to please everybody"
Bill Cosby
One user
to rule them ...
4“Let each man exercise the art he knows”
Aristophanes
Get feedback
in short bursts
Interview duration
3“If you ain't got no axe, you cain't cut no wood”
John Eaton
Feel comfortable with
what's on the table
Low-end cellphones,
radio & GPS
Paper
Print Walk Scan Edit
2"Continuous improvement is better than delayed perfection"
Mark Twain
Divide &
Conquer
Incremental
design
Fluent communication
Incremental
design
Fluent communication
Incremental
design
Optimal team utilization
1“Don’t bullshit… just play.”
Wynton Marsalis
Train
Rehearse
JA
ZZ
M
U
SICIA
N
S
Exercise
DISASTER R
ESPONDERS
Everyday design
and Emergency IX
"Catastrophic or otherwise extreme events often bear the fruit of new ideas."
Anders Rams...
Extreme constraints
bear good ideas
catalyzer
Feature
Darwinism
Fundamental
product essence
Conclusion.
Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who w...
Questions?
Martín Verzilli
@mverzilli
martin@ilabamericalatina.org
ilabamericalatina.org
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
Interaction South America 2011: Martín Verzilli
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Interaction South America 2011: Martín Verzilli

Del 1 al 4 de diciembre de 2011 se llevó a cabo en Belo Horizonte –Estado de Minas Gerais, Brasil– el evento Interaction South America 2011, que convocó a algunos de los más prestigiosos expertos en el diseño de interacción del mundo, de la talla de Brian Rink (IDEO), Jon Kolko (Austin Center for Design) o Mike Kuniavsky (Adaptive Path).

Martín Verzilli, Líder de Proyectos del InSTEDD iLab América Latina, disertó acerca del diseño de interacción en situaciones de crisis extremas, a partir de su experiencia como integrante del equipo que brindó soporte tecnológico a las organizaciones que proveyeron ayuda humanitaria a las víctimas del terremoto que devastó Haití en enero de 2010.

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Interaction South America 2011: Martín Verzilli

  1. 1. Martín Verzilli @mverzilli martin@ilabamericalatina.org ilabamericalatina.org Interaction Design for Emergencies and Disasters
  2. 2. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  3. 3. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  4. 4. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  5. 5. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  6. 6. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  7. 7. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  8. 8. Sophisticated?
  9. 9. "Agility requires the courage to do what's right instead of what you had planned" Eduardo Jezierski, InSTEDD´s CTO Sophisticated? Adequate
  10. 10. Understanding the context Usual techniques and their gotchas
  11. 11. To understand users and their goals Ethnographic Interviews
  12. 12. To understand users and their goals Ethnographic Interviews No time
  13. 13. To understand how users organize information and concepts Card Sorting
  14. 14. To understand how users organize information and concepts Card Sorting Too complex
  15. 15. To understand how users organize information and concepts Card Sorting Too complex No time
  16. 16. To understand user behaviors, attitudes, aptitudes, goals, etc Personas
  17. 17. To understand user behaviors, attitudes, aptitudes, goals, etc Personas No guessing
  18. 18. To understand user behaviors, attitudes, aptitudes, goals, etc Personas No guessing No archetypes
  19. 19. To understand user behaviors, attitudes, aptitudes, goals, etc Personas No guessing No time No archetypes
  20. 20. “It is as deadly for a mind to have a system as to have none. Therefore it will have to decide to combine both.” Karl Wilhelm Friedrich Schlegel
  21. 21. 8“If you don´t go, you don´t know.” Eric Rasmussen, InSTEDD´s CEO Be there
  22. 22. 7“In preparing for battle I have always found that plans are useless, but planning is indispensable.” Dwight D. Eisenhower Be ready
  23. 23. Be careful
  24. 24. Be careful Responders eat disaster tourists for dinner
  25. 25. Food Water Fuel Solar panels Radio BGAN (internet) Health kit Tent
  26. 26. 6“Critical thing about design is to identify the scarcest resource and optimize it” Fred Brooks Think small, act fast
  27. 27. Observe
  28. 28. Design / refine Observe
  29. 29. Design / refine Prototype Observe
  30. 30. Publish Design / refine Prototype Observe
  31. 31. w1 w2 w3 w4 FIRST RELEASE w5 w6 Publish Design / refine Prototype Observe
  32. 32. w1 w2 w3 w4 w5 w6 Design / refine Observe Build & Publish d1 FIRST RELEASE
  33. 33. 5"I don't know the key to success, but the key to failure is trying to please everybody" Bill Cosby One user to rule them all
  34. 34. 4“Let each man exercise the art he knows” Aristophanes Get feedback in short bursts
  35. 35. Interview duration
  36. 36. 3“If you ain't got no axe, you cain't cut no wood” John Eaton Feel comfortable with what's on the table
  37. 37. Low-end cellphones, radio & GPS
  38. 38. Paper
  39. 39. Print Walk Scan Edit
  40. 40. 2"Continuous improvement is better than delayed perfection" Mark Twain Divide & Conquer
  41. 41. Incremental design
  42. 42. Fluent communication Incremental design
  43. 43. Fluent communication Incremental design Optimal team utilization
  44. 44. 1“Don’t bullshit… just play.” Wynton Marsalis Train
  45. 45. Rehearse JA ZZ M U SICIA N S
  46. 46. Exercise DISASTER R ESPONDERS
  47. 47. Everyday design and Emergency IX "Catastrophic or otherwise extreme events often bear the fruit of new ideas." Anders Ramsay
  48. 48. Extreme constraints bear good ideas
  49. 49. catalyzer
  50. 50. Feature Darwinism
  51. 51. Fundamental product essence
  52. 52. Conclusion.
  53. 53. Hi Nigel, Tonight one of the rescued survivors of the earthquake came to thank the OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet wide and 1 foot high, having dived under his desk when the quake struck. His one contact with the outside world during this time was a wrong number call he received in a moment when the mobile network wasn't jammed (the caller hung up before he could pass a message!) He was heard tapping by one of the SAR teams tasked to the site (we tasked several teams to this collapse from the OSOCC, which has coordinated the 50+ teams during the SAR phase). The OSOCC has been about a quarter Mapaction for much of the time! Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi and I deployed with them. Unfortunately we found no survivors and 50 - 100 fatalities, in a school that only opened a month ago. Now, the SAR phase has ended with a tally of 132 rescued. As always, it's difficult to say exactly the contribution of Mapaction to this number but it's fair to say that we've been intimately involved, perhaps even more than usual. With the data assembled by support base and all of those involved in the Haiti mission, and with particular help from the NGO InSTEDD (who provided a sophisticated location search system), we have been able to put coordinates to the often rough, incomplete addresses sent in by the families of those trapped who have managed to send (desperate) messages out. Without these, the SAR teams have to search blindly and time is very much against the buried. Attached are a couple of pictures of the survivor (afraid I don't know his name), and I pass on his thanks to those who were able to help. Hamish Port-au-Prince Haiti
  54. 54. Questions? Martín Verzilli @mverzilli martin@ilabamericalatina.org ilabamericalatina.org

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