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10 UX Myths busted!

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Presented at the e-Business World Conference 2014 in Athens.

Published in: Business, Technology, Design

10 UX Myths busted!

  1. 1. busted!
  2. 2. “UX = UI”
  3. 3. UI
  4. 4. “UX = USABILITY”
  5. 5. 1. The system 2. The user 3. The context
  6. 6. “UX IS A STEP IN A PROCESS”
  7. 7. 1 2 3 4 5 6 ✓
  8. 8. 1 2 3 4 5 6 ✓
  9. 9. Interviews Competitive analysis Surveys Personas User journeys Card sorting etc. Wireframes Vision concepts Story boarding Task analysis Use cases IA etc. Mockups User testing Color theory Persuasive design Grids First click testing etc. User testing QA User journeys etc. AB testing User testing Surveys First click testing etc.
  10. 10. “UX GURUS KNOW IT ALL”
  11. 11. • • • • • • • •
  12. 12. “UX IS EXPENSIVE”
  13. 13. “Spend 15% of your development budget, to DOUBLE your Conversion Rate”
  14. 14. Lean, in-house User Testing Full UX services, including everything! Tailor-made services
  15. 15. “USERS KNOW WHAT THEY’RE DOING”
  16. 16. “USERS KNOW WHAT THEY WANT”
  17. 17. “A BEAUTIFUL DESIGN IS ENOUGH”
  18. 18. “A USABLE DESIGN IS ENOUGH”
  19. 19. but
  20. 20. Usability
  21. 21. Behavioral Economics, Emotional design, Influence principles Usability
  22. 22. “BEST PRACTICES ALWAYS WORK”
  23. 23. UXlab.gr IheartDigital.gr @iKatDigital

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