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Applying User ExperienceResearchKagonya AworiUX Researcher
The user comes firstSpeak the user’s languageIf the user cannot use it, then it does not work.
Aviation
Health Care
Hotel
But..…how?
ResearchSurveys/QuestionnairesFocus GroupsInterviewsCompetitive analysisContextual InquiryStakeholder interviewsWeb eavesd...
QuestionnairesClient : New cerealUser: urban working class in their 20sFocus GroupsInterviews1. What have you had for brea...
Bodystorming“To know your Enemy, you must becomeyour Enemy.” Sun Tzu, The Art of WarSpeedCommunicationConvenienceRepeat cu...
Wizard of Oz
What UX is not..1. ..user interface design2. ..a step in the process3. .. about technology4. ..just about usability5. ..ju...
About the presenterKagonya Awori is a User ExperienceResearcher in Nairobi, Kenya.She holds a Masters in Human-ComputerInt...
Questions?
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Applying user experience research - NRBuzz presentation by Kagonya Awori

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Applying user experience research - NRBuzz presentation by Kagonya Awori

  1. 1. Applying User ExperienceResearchKagonya AworiUX Researcher
  2. 2. The user comes firstSpeak the user’s languageIf the user cannot use it, then it does not work.
  3. 3. Aviation
  4. 4. Health Care
  5. 5. Hotel
  6. 6. But..…how?
  7. 7. ResearchSurveys/QuestionnairesFocus GroupsInterviewsCompetitive analysisContextual InquiryStakeholder interviewsWeb eavesdroppingPhoto diaryShadowingStorytellingFly On The WallLiterature ReviewDesign & developmentWireframingPrototypingA/B testingTestingCard sortingTree TestingKeystroke LevelModelingWizard of OzHeuristic evaluationsThink AloudsRemote testingIdeationBodystormingSpeed datingSketchingBranstormingConceptsStoryboardsAnalysis & synthesisAffinity DiagramData bucketPersonasUser storiesData modelsQualitative modelsUX process(es)
  8. 8. QuestionnairesClient : New cerealUser: urban working class in their 20sFocus GroupsInterviews1. What have you had for breakfast thisweek?2. Where?3. What other meals/snacks do you haveapart from breakfast?4. What did you have yesterday/over thepast three days?5. How much are [breakfast items]?6. Roughly how often do you shop forthem?7. Where did you buy them from?8. What do you think about cereals?etc9. Tell me about the last time you hadcereals for breakfast?Storytellinghttp://www.youtube.com/watch?v=FnT2FcuZaYI
  9. 9. Bodystorming“To know your Enemy, you must becomeyour Enemy.” Sun Tzu, The Art of WarSpeedCommunicationConvenienceRepeat customersComplaintsWOW factor
  10. 10. Wizard of Oz
  11. 11. What UX is not..1. ..user interface design2. ..a step in the process3. .. about technology4. ..just about usability5. ..just about the user6. ..expensive7. …easy8. ..the role of one person or department9. …a single discipline10. …a choice
  12. 12. About the presenterKagonya Awori is a User ExperienceResearcher in Nairobi, Kenya.She holds a Masters in Human-ComputerInteraction (MHCI) from Carnegie MellonUniversity, the birthplace and world leader inuser experience studies. She is the firstAfrican with an MHCI from Carnegie Mellon.Kagonya is passionate about catalyzing theknowledge and application of userexperience research in the burgeoning techcommunity in Kenya.Contact:kagonya@kagonya.nethttp://www.linkedin.com/in/kagonya
  13. 13. Questions?

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