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Online gaming operators spend considerable resources driving traffic to their websites. However once those visitors arrive at the site the experience they receive is generally one dimensional. Cognitive Match has created software that utilises the latest advances in artificial intelligence and computational learning to match visitors with content in real-time. The solution turns a one dimensional site into one that continually adapts to changes in visitor and market behaviour. The result of providing more engaging content and offers is a significant increase in conversion and cross-sell. This interactive session will explain how the system works, the predictive power of variables such as time of day, referrer and even the weather as well as how it can be installed and operational within two days.