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Super Show - How Gaming Operators Use Video to Increase Revenue

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Everybody talks about the benefits of online video but few operators have mastered the power of this medium for driving traffic and converting visitors to players. This session will review the story of operators like 888.com, Mansion, and William Hill, who are ahead of the curve for online video, making it a key part of their performance strategy. The presentation will provide detailed examples of videos that have increased online conversions with an emphasis on what makes these videos so effective for the gaming industry.

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Super Show - How Gaming Operators Use Video to Increase Revenue

  1. 2. Agenda <ul><li>Overview on online video in iGaming </li></ul><ul><li>EyeView’s methodology </li></ul><ul><li>Ten samples of video implementations </li></ul><ul><li>Questions and answers </li></ul>
  2. 3. Online video audience 3 Misconceptions: Male Teenagers User generated <ul><li>Men accounted for 52% of viewers and women 48%.   </li></ul><ul><li>68% of viewers are between the ages of 25 and 64. </li></ul><ul><li>Approximately 60% of video streamed are “user generated”. </li></ul>
  3. 4. Adoption * Data: www.emarketer.com %U.S. online Adoption of internet
  4. 5. Adoption * Data: www.emarketer.com %U.S. video viewers (monthly) %U.S. online Adoption of internet vs. online video
  5. 6. Main video uses in iGaming industry Increase landing page conversion Improve affiliate performance Enhance Email effectiveness
  6. 7. Video Solutions for Performance Advertising Affiliates Performance Traffic SEM Videos Video players Streaming Engagement Ad campaigns Views Click Throughs Distribution Video Performance Advertising Production SEO Landing pages <ul><li>Conversion </li></ul>EyeView
  7. 8. Methodology Tested video impact on performance
  8. 9. Ten customer samples It’s more than just a video… <ul><li>Triggers </li></ul><ul><li>Content </li></ul><ul><li>Action buttons </li></ul>
  9. 10. 1. Shouldn’t look like and Ad
  10. 11. 2. But should catch attention…
  11. 12. 3. Position of the trigger is important
  12. 13. 3. Position of the trigger is important
  13. 14. 4. Content should be to the point
  14. 15. Full version Short Version 5. Focus on the REAL value proposition
  15. 16. English voice over French voice over 6. Localization and languages are key
  16. 17. Female Male 7. Pace and tone is important
  17. 18. 8. Accent is important
  18. 19. Accent results <ul><li>British Vs. American Accent </li></ul>
  19. 20. 9. Call for action- See it hear it click it
  20. 21. 10. Test the call for actions!
  21. 22. Summary <ul><li>Online video is mainstream and rapidly adopted </li></ul><ul><li>A key part of performance strategy </li></ul><ul><li>Think about your triggers, content and call for action </li></ul>Increase landing page conversion Improve affiliate performance Enhance Email effectiveness
  22. 23. Video creation Video optimization EyeView’s end-to-end solution
  23. 24. Q&A www.eyeviewdigital.com [email_address]

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