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Super Show - Conversions are What Make You Money

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A lot of time, effort and energy goes on SEO and driving traffic, but once you have traffic, how do you get the most out of it. Learn to avoid inefficiencies that could be costing you money in this live demonstration site surgery.

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Super Show - Conversions are What Make You Money

  1. 1. CONVERSION RATE OPTIMISATION<br />Essential Strategies for Effective Conversion<br />
  2. 2. Stephen Pavlovich<br /><ul><li>Specialist in conversion rate optimisation
  3. 3. Focus on highly competitive niches
  4. 4. Guaranteed double-digit increases in conversion rate</li></li></ul><li>WIIFM?<br /><ul><li>Top three tips for gaming affiliates
  5. 5. Site clinic
  6. 6. Q+A starts now</li></li></ul><li>1: Out-ResearchYour Competition<br />How to increase your conversion rate:<br /><ul><li>Find out why your visitors aren’t converting
  7. 7. Fix it
  8. 8. That’s it.</li></li></ul><li>2: Don’t Let The Visitor LeaveTill They’re Persuaded<br />Focus on CR not CTR<br />Work out the whole sales funnel and control as much as possible<br />Drain the objections – don’t rely on the merchant site<br />
  9. 9. 3: Focus On The Second Sale, Not The First<br />Add value… then grab the email<br />Lifetime customer value increases commission<br />…and lets you outbid your competition today<br />
  10. 10. Site Clinic<br />

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