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MAXIMISING THE  OPPORTUNITY    EMERGING     MARKETS                                               24/05/2012      Presente...
AGENDA• Know The Market• Account Structure• Use Native Speakers• Test & Innovate
KNOW THE MARKET
DENMARK  200k Sportsbook                              Mobile clicks are 45%Impressions in April across                    ...
ACCOUNTSTRUCTURE
RECOMMENDATIONS• Best Practice Structure• Create both Native and UK  creative’s & Keywords based  on demand• Identify Key ...
USE NATIVESPEAKERS• Have to be native!• Tailor Content• Monitor trends• Test and Trial
INTERNATIONALSUCCESS• High CTR (Over 9%)• Exceeded Account targets by  over200%• CPFA’s over 60% lower than  target• Optim...
WHY CONSIDER SPAIN?• 38% of 44 million citizens have  fixed line connections• One of largest mobile  communications market...
KEY TAKEAWAYS• Know The Market• Account Structure• Use Native Speakers• Test & Innovate
CONTINUE TOINNOVATE
MAXIMISING THEOPPORTUNITY
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Maximising the Opportunity of Emerging Markets_Neil Fairweather

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This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.

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Maximising the Opportunity of Emerging Markets_Neil Fairweather

  1. 1. MAXIMISING THE OPPORTUNITY EMERGING MARKETS 24/05/2012 Presented by // Marketing // to: Igaming Supershow Latitude Digital Marketing
  2. 2. AGENDA• Know The Market• Account Structure• Use Native Speakers• Test & Innovate
  3. 3. KNOW THE MARKET
  4. 4. DENMARK 200k Sportsbook Mobile clicks are 45%Impressions in April across Cheaper Mobile and Desktop terms Spil the biggest native keyword CPC’s for top 2 Odds and Bet the terms £3-£5 on largest Volume keywords average in terms of Impressions
  5. 5. ACCOUNTSTRUCTURE
  6. 6. RECOMMENDATIONS• Best Practice Structure• Create both Native and UK creative’s & Keywords based on demand• Identify Key Sports, teams and events• Test and refine
  7. 7. USE NATIVESPEAKERS• Have to be native!• Tailor Content• Monitor trends• Test and Trial
  8. 8. INTERNATIONALSUCCESS• High CTR (Over 9%)• Exceeded Account targets by over200%• CPFA’s over 60% lower than target• Optimisations across Mobile, Tablet and Desktop All of which enables competitive
  9. 9. WHY CONSIDER SPAIN?• 38% of 44 million citizens have fixed line connections• One of largest mobile communications market – 64% playing games on mobiles• Market size in 2010 estimated at EUR 465million• Expected to grow to EUR 680million in 2015
  10. 10. KEY TAKEAWAYS• Know The Market• Account Structure• Use Native Speakers• Test & Innovate
  11. 11. CONTINUE TOINNOVATE
  12. 12. MAXIMISING THEOPPORTUNITY

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