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iGB Down Under - 7 Common Mistakes Affiliates Make


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As part of the launch of the new Casino Marketing University, Adam Morris and Greer Lindsay will present an informative session on the 7 most common mistakes a first time affiliate makes when starting out. Find out how to recognise these issues before it's too late and how to capitalize on your competition making these very same mistakes.

Adam Morris, Players Club Media
Greer Lindsay,

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iGB Down Under - 7 Common Mistakes Affiliates Make

  1. 1. 7 Common Mistakes Affiliates Make When Starting Their Casino Affiliate Business Adam Morris & Greer Lindsay
  2. 3. Mistake #1 – Being Too Broad <ul><li>Niche down your site </li></ul><ul><li>Sports Betting > Formula 1/Netball/NRL </li></ul><ul><li>Casino > Roulette > Systems, Blackjack > variants using strategy cards </li></ul><ul><li>Poker > NZ Poker/Melbourne Poker scene/Celebrity scene </li></ul>
  3. 4. Mistake #2 – Treating Your Business As A Hobby <ul><li>Assign hours per day/week </li></ul><ul><li>Set milestones - e.g. 2 reviews by Wednesday, set up promo with x casino </li></ul>
  4. 5. Mistake #3 – Gambling, DON’T! <ul><li>You WON'T win in the long run </li></ul><ul><li>When you lose, you will lose interest </li></ul><ul><li>If you want to gamble, do it offline </li></ul>
  5. 6. Mistake #4 – Not Coming To Events Like These! <ul><li>Meet other affiliates </li></ul><ul><li>Secure GREAT deals! </li></ul><ul><li>Resolve any issues face to face </li></ul>
  6. 7. Mistake #5 – Spending Too Much Time on SEO <ul><li>SEO is important but not everything </li></ul><ul><li>Focus on conversion </li></ul><ul><li>Junky content does not equal players </li></ul>
  7. 8. Mistake #6 – No Banner Farms, Content is King! <ul><li>Steps for writing new content </li></ul><ul><li>Find new and interesting content </li></ul><ul><li>Rachel from Friends featured in an article about bingo </li></ul><ul><li>Content tips to live by </li></ul>
  8. 9. Mistake #7 – Trying To Do It All Yourself <ul><li>Systematization = success </li></ul><ul><li>  </li></ul><ul><li>&quot;In this industry, it is more realistic to say that 95% of the profits are generated by 5% of the affiliates&quot; </li></ul><ul><li>Matthew Castillo, Key Account Manager - Net Refer (IGB Affiliate Magazine Oct/Nov) </li></ul>
  9. 10. <ul><li>Casino Marketing System </li></ul>
  10. 12. Questions?
  11. 13. Adam Morris Players Club Media [email_address] Greer Lindsay Online Bingo Secrets [email_address] * Available on Amazon May 2010