The document discusses Thailand's meetings, incentives, conventions and exhibitions (MICE) tourism market. Some key points:
- The MICE industry is lucrative for Thailand's tourism sector, as the country has become a popular destination for international events and corporate seminars.
- Asia is the largest source market for Thailand's MICE tourists, followed by Europe and the Americas. China is the top individual country source market.
- Thailand has several advantages for the MICE sector like proximity to large economies, good facilities, cuisine and beaches that make it attractive for meetings and incentives trips.
- The report analyzes Thailand's MICE market in terms of regional sources, top countries, and purpose of visits from