These slides are from the "Ethics and Social Media Marketing" panel at BlogWorld & New Media Expo 2010. It was delivered on October 16, 2010 in Las Vegas, Nevada.
Joining me on the panel was Brandon Eley, Jason Baer and Jeremy Wright.
We discussed the importance of ethical social media marketing, including the tenets of both ethical and unethical campaigns.
Among other topics were the selection of a digital agency and ensuring that the agency represents you in an ethical and responsible manner.