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On November 19, 2011 in Raleigh, North Carolina, I delivered "Building Your Name via the Social Web" at indieconf 2011.
The social web, including Twitter, Facebook, Google+, niche communities and other platforms, represents a great opportunity for you to showcase your knowledge to a wider audience, whether local or international. People will become familiar with what you know and, when they need what you can offer, they’ll be more likely to think of you. And unlike other forms of getting noticed, the investment isn’t about how much money you have – it’s about how much time you have.
How can you demonstrate your expertise in a genuine way, and become a recognized expert, without falling into the category of self-described gurus and experts that people have grown to distrust? We’ll talk about how I’ve built my name and how you can get your knowledge out there, help people and build a reputation on the platforms where the people you want to reach are engaging.