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Case Study: Aveo Live Well by iFactory

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About the Client
Aveo’s Live Well retirement living communities, comprising more than 75 sites across Australia, offer residents a range of affordable, well-designed homes with practical and professional services in a friendly and like-minded community. With a reputation for customer service and outstanding amenities, Aveo is held in high regard by residents and investors.

Client Objective
As their key demographic has become the fastest growing user segment to embrace technology, Aveo required a website to promote their Live Well ethos and generate increased sales and enquiries. In addition to providing information about retirement living, the site needed to showcase properties for sale and provide content such as village profiles, village management, property descriptions and client testimonials.

iFactory Solution
In order to facilitate Aveo’s shift towards showcasing their extensive range of real estate, iFactory designed a website to target the needs of the potential buyer. The design therefore incorporated features such as a map-based location search (Google Maps integration), intuitive category searches for those looking for specific site services, interactive mixed media galleries with YouTube integration for property displays, and links to the Quick Enquiry form at the point of sale. iFactory also assisted Aveo with photography selection by auditing their existing image banks to achieve consistency across locations and effectively showcase their properties. Content banks were also included to maintain currency of general location information that may appear in multiple locations throughout the website. Additionally, Aveo continues to engage iFactory to manage their strict email marketing schedule, the design of which aims to target niche audiences based on user demographics and profile selections.

Key Website features
• Joomla as Content Management System (CMS)
• Remarketing and click tracking
• Google Maps integration
• YouTube integration
• Interactive mixed-media galleries
• Category-based and location-based search function
• Photography selection
• Font resizing tool
• Responsive
• Email marketing

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email info@ifactory.com.au.

For more information please visit www.ifactory.com.au

Published in: Marketing
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