MBA760 Chapter 08

I
Technology-Based
Training Methods
Chapter 8
6th Edition
Raymond A. Noe
McGraw-Hill/Irwin

Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
• Explain how new technologies are influencing
•
•
•

•

training
Evaluate a web-based training site
Explain how learning and transfer of training are
enhanced by new training technologies
Explain the strengths and limitations of e-learning,
mobile learning training methods (such as iPads),
and simulations
Explain the different types of social media and the
conditions conducive to their use for training
8-2
Learning Objectives
 Describe to a manager the different types of distance

learning
 Recommend what should be included in an
electronic performance support system
 Compare and contrast the strengths and
weaknesses of traditional training methods versus
those of technology-based training methods
 Identify and explain the benefits of learning
management systems

8-3
Technology’s Influence on Training and
Learning
 New technologies have made it possible to:
 Reduce costs associated with delivering training

 Increase effectiveness of the learning environment
 Help training contribute to business goals

8-4
Table 8.2 - New Technologies Used for
Training

8-5
Table 8.2 cont. - New Technologies
Used for Training

8-6
Benefits of Technology
 Employees can gain control over when and where

they receive training
 Employees can access knowledge and expert
systems on an as-needed basis
 The learning environment can look, feel, and sound
just like the work environment
 Employees can choose the type of media they want
to use in a training program

8-7
Benefits of Technology
 Paperwork and time needed for administrative

activities is reduced
 Employees’ accomplishments during training can be
monitored
 Traditional training methods can be delivered to
trainees rather than requiring them to come to a
central training location

8-8
Technology and Collaboration
 Digital collaboration: Use of technology to enhance

and extend employees’ abilities to work together
regardless of their geographic proximity
 Requires a computer, tablet, or phone with a web

browser or app, but collaborative

8-9
Technology and Collaboration
 Types
 Synchronous communication: Trainers, experts, and

learners interact with each other live and in real time,
the same way they would in face-to-face classroom
instruction
 Asynchronous communication: Non-real-time
interactions

8-10
Figure 8.2 Types of
Learning
Environments

8-11
Computer-Based Training, Online Learning,
Web-Based Training, E-learning
 Refers to instruction and delivery of training by

computer through the Internet or the web
 Include and integrate into instruction text:
 Interaction using simulations and games, and video
 Collaboration using blogs, wikis, and social networks
 Hyperlinks to additional resources

 In some types of CBT training:
 Content is provided stand-alone using software or

DVDs with no connection to the Internet

• Online learning, e-learning, and web-based training
include delivery of instruction using the Internet or
web

8-12
Figure 8.3 - Potential Features of Elearning

8-13
Table 8.3 - Advantages of Elearning

8-14
Table 8.4 - Research Results
Regarding the Effectiveness of Online
Learning

8-15
Table 8.5

- Tips for
Developing
Effective
Online
Learning

8-16
Developing Effective Online
Learning
 Needs assessment - Includes getting management

to support online learning
 Bandwidth: The number of bytes and bits (information)

that can travel between computers per second
 Plug-ins: Additional software that needs to be loaded
on the computer to listen to sound, watch video, or
perform other functions
 Creating a positive online learning experience
 Rapid prototyping: An iterative process in which initial

design ideas are proposed and provided in rough form
in an online working prototype that is reviewed and
refined by design team members
 Repurposing: Directly translating an instructor-led,
8-17
face-to-face training program to an online format
Table 8.6 - Principles for Creating a
Positive Learning Experience

8-18
Developing Effective Online
Learning
 Learner control: Giving trainees the option to learn

actively through:
 Self-pacing
 Exercises
 Exploring links to other material
 Conversations with other trainees and experts

8-19
Providing Time and Space for Online
Learning
 Given the work demands that employees face,

trainees need incentives to complete online learning
 Presenting cash awards and merchandise
 Certifying programs to ensure that online courses are

completed

8-20
Technology for Collaboration and
Linking
 Hyperlinks: Links that allow a trainee to access

other websites that include:
 Printed materials
 Communications links to experts, trainers, and other

learners
 Learning with and creating a network with peers an

important aspect for some employees
 Prefer instructor-led face-to-face instruction over online

learning

8-21
Social Media: Wikis, Blogs, Microblogs,
and Social Networks
 Online and mobile technology used to create

interactive communications allowing the creation and
exchange of user-generated content

8-22
Social Media: Wikis, Blogs, Microblogs,
and Social Networks
 Useful for:
 Providing links to resources related to new learning

content
 Helping determine future training needs reinforcing and
sustaining learning
 Being used as a coaching and mentoring tool
 Linking learners through a formal training event
 Engaging Generation X and millennial employees
 Providing content before a face-to-face learning event

8-23
Social Media: Blogs
 A webpage where an author posts entries and

readers can comment
 Personal blogs - Written by one person
 Company blogs - Used for marketing and branding

purposes
 Topic blogs - Focus on a specific topic area
 Video blogs and mobile device blog

8-24
Social Media: Wikis and Microblogs
 Wiki: A website that allows many users to create,

edit, and update content and share knowledge
 Microblog: Software tools like Twitter
 Enable communications in short bursts of text, links,

and multimedia through:
 Stand-alone applications, online communities or social networks

 Shared media: Audio or video such as YouTube that

can be accessed and shared with others

8-25
Table 8.7 - Factors to Consider in Deciding to
Use Social Media for Training and Learning

8-26
Blended Learning
 Combines online learning, face-to-face instruction,

and other methods for distributing learning content
and instruction
 Provides increased learner control
 Allows for self-directedness
 Requires learners to take more responsibility for their

learning
 More face-to-face social interaction
 Ensures a dedicated learning environment

8-27
Table 8.8 – Types of Simulations

8-28
Simulations and Games
 Avatars: Computer depictions of humans that are

used as:
 Imaginary coaches
 Coworkers
 Customers in simulations

8-29
Simulations and Games
Advantages

Disadvantages

• Eliminate need to travel to a
• High development costs
central training location
• Trainees may not be
• Get trainees involved in
comfortable in learning
learning, and are emotionally
situations that lack human
engaging
contact
• Provide a consistent message of
what needs to be learned
• Put employees in situations
that would be dangerous in the
real world
• Result in positive outcomes as
shorter training times and
increased ROI
8-30
Virtual Reality
 A computer-based technology that provides trainees

with a three-dimensional learning experience
 Advantages:
 Allows trainees to practice dangerous tasks without

putting themselves or others in danger
 More memory available for learning
 Disadvantages:
 Poor equipment that results in a reduced sense of

presence
 Poor presence may result in the trainee experiencing
simulator sickness
8-31
Virtual Worlds
 Computer-based, simulated online three-dimensional

representations of the real world where learning
programs or experiences can be hosted
 Advantages
 Imitates an actual workplace without any harm
 Provides a place to meet with trainers, managers, or

other employees who can serve as teachers
 Disadvantages
 Lack of ease of use for first-time users
 Potential risk of a difficult keyboard and mouse

interface
 High investment of time and money
 Lack of evidence supporting effectiveness
8-32
Mobile Technology
 Consists of:
 Wireless transmission systems - Wi-Fi and Bluetooth

 Mobile devices - PDAs, smartphones
 Software applications related to processing audio files,

word processing, spreadsheets, Internet, e-mail, and
instant messaging

8-33
Mobile Learning
 Training delivered using a mobile device such as a

smartphone, netbook, notebook computer, or iPad
 Involves:
 Formal learning - Include e-learning courses, podcasts,

or videos on the mobile device
 Informal learning - Engaging in communication and
messaging via Twitter, blogs, or Facebook
 Apps: Applications designed specifically for

smartphones and tablet computers

8-34
Intelligent Tutoring Systems (ITS )
 Instructional systems that use artificial intelligence
 Three types of ITS environments:
 Tutoring - Increases trainee understanding of a content

domain
 Coaching - Provides trainees with flexibility to practice
skills in artificial environments
 Empowering - Refers to the student’s ability to explore
the content of the training program freely

8-35
Intelligent Tutoring Systems (ITS )
 Different from other technologies:
 Has the ability to match instruction to individual student

needs
 Can communicate and respond to the student
 Can model the trainee’s learning process
 Can decide, on basis of a trainee’s previous
performance, what information to provide
 Can make decisions about trainee’s level of
understanding
 Can complete a self-assessment resulting in a
modification of its teaching process
8-36
Figure 8.4 - Components of Intelligent
Tutoring Systems

8-37
Distance Learning
 Involves two types of technology:
 Teleconferencing: Synchronous exchange of audio,

video, and/or text between two or more individuals or
groups at two or more locations
 Virtual classroom: Using a computer and the Internet to

distribute instructor-led training to geographically dispersed
employees

 Distance Learning: Used by geographically dispersed

companies to provide information about new products,
policies, or procedures, as well as deliver skills training
and expert lectures to field location

8-38
Distance Learning
 Interactive distance learning (IDL): Uses satellite

technology to broadcast programs to different locations
and allows trainees to respond to questions posed
during the training program using a keypad
 Webcasting: Involves instruction that is provided online through

live broadcasts

8-39
Distance Learning
 Advantages
 Company saves on travel costs

 Allows employees in geographically dispersed sites to

receive training from experts who would not otherwise
be available to visit each location
 Disadvantages
 Lack of interaction between the trainer and the

audience
 Technology failures
 Unprepared trainers

8-40
Table 8.9 - Conditions When Training
Support Technologies are Most Needed

8-41
Technologies for Training Support
 Expert systems: Technology (usually software) that

organizes and applies the knowledge of human
experts to specific problems
 Three elements:
 Knowledge base
 Decision-making capability

 User interface

8-42
Technologies for Training Support
 Electronic Performance Support Systems

(EPSSs):
 An electronic infrastructure that captures, stores, and

distributes individual and corporate knowledge assets
throughout an organization
 To enable individuals to achieve required levels of performance

in the fastest possible time and with a minimum of support from
other people

8-43
Technologies for Training Support
 The typical EPSS includes:
 An assistant to automate tasks and lighten the

workload
 A librarian to provide task-specific information
 A teacher to guide the user through the process step by
step
 An advisor to provide expert advice

8-44
Learning Management Systems: Systems
for Training Delivery, Support, and
Administration
 A technology platform that can be used to automate

the administration, development, and delivery of all
of a company’s training programs

8-45
Table 8.10 - Features of LMSs

8-46
Why Develop an LMS?
 Important for human capital management
 Human capital management: Integrates training with

all aspects of the human resource function to
determine how:
 Training dollars are spent
 Training expenses translate into business dollars for the

company

8-47
Why Develop an LMS?
 Major reasons companies adopt an LMS:
 Centralize management of learning activities

 Track regulatory compliance
 Measure training usage
 Measure employee performance

8-48
Developing an LMS
 Senior management needs to be convinced that an

LMS will:
 Benefit employees
 Improve business functions
 Contribute to overall business strategies and goals

 The company must have an e-learning culture

 The online learning environment needs to be under

the control of the learner

8-49
Table
8.11
Comparison
of
TechnologyBased
Training
Methods

8-50
Choosing New Technology Training
Methods
 Advantages of these methods:
 Cost savings due to training being accessible to

employees at their home or office
 Reduced number of trainers needed
 Reduced costs associated with employees traveling to
a central training location (e.g., airfare, food, and
lodging)

8-51
Choosing New Technology Training
Methods
 Should be considered when:
 Sufficient budget and resources are provided

 Trainees are geographically dispersed
 Trainees are comfortable using technology
 It is a part of the company’s business strategy and suits

its culture

8-52
Choosing New Technology Training
Methods
 Employees have limited or no time for training
 Current training methods allow limited time for practice,

feedback, and assessment
 Its use fits into the organizational culture or business
strategy

8-53
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MBA760 Chapter 08

  • 1. Technology-Based Training Methods Chapter 8 6th Edition Raymond A. Noe McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Learning Objectives • Explain how new technologies are influencing • • • • training Evaluate a web-based training site Explain how learning and transfer of training are enhanced by new training technologies Explain the strengths and limitations of e-learning, mobile learning training methods (such as iPads), and simulations Explain the different types of social media and the conditions conducive to their use for training 8-2
  • 3. Learning Objectives  Describe to a manager the different types of distance learning  Recommend what should be included in an electronic performance support system  Compare and contrast the strengths and weaknesses of traditional training methods versus those of technology-based training methods  Identify and explain the benefits of learning management systems 8-3
  • 4. Technology’s Influence on Training and Learning  New technologies have made it possible to:  Reduce costs associated with delivering training  Increase effectiveness of the learning environment  Help training contribute to business goals 8-4
  • 5. Table 8.2 - New Technologies Used for Training 8-5
  • 6. Table 8.2 cont. - New Technologies Used for Training 8-6
  • 7. Benefits of Technology  Employees can gain control over when and where they receive training  Employees can access knowledge and expert systems on an as-needed basis  The learning environment can look, feel, and sound just like the work environment  Employees can choose the type of media they want to use in a training program 8-7
  • 8. Benefits of Technology  Paperwork and time needed for administrative activities is reduced  Employees’ accomplishments during training can be monitored  Traditional training methods can be delivered to trainees rather than requiring them to come to a central training location 8-8
  • 9. Technology and Collaboration  Digital collaboration: Use of technology to enhance and extend employees’ abilities to work together regardless of their geographic proximity  Requires a computer, tablet, or phone with a web browser or app, but collaborative 8-9
  • 10. Technology and Collaboration  Types  Synchronous communication: Trainers, experts, and learners interact with each other live and in real time, the same way they would in face-to-face classroom instruction  Asynchronous communication: Non-real-time interactions 8-10
  • 11. Figure 8.2 Types of Learning Environments 8-11
  • 12. Computer-Based Training, Online Learning, Web-Based Training, E-learning  Refers to instruction and delivery of training by computer through the Internet or the web  Include and integrate into instruction text:  Interaction using simulations and games, and video  Collaboration using blogs, wikis, and social networks  Hyperlinks to additional resources  In some types of CBT training:  Content is provided stand-alone using software or DVDs with no connection to the Internet • Online learning, e-learning, and web-based training include delivery of instruction using the Internet or web 8-12
  • 13. Figure 8.3 - Potential Features of Elearning 8-13
  • 14. Table 8.3 - Advantages of Elearning 8-14
  • 15. Table 8.4 - Research Results Regarding the Effectiveness of Online Learning 8-15
  • 16. Table 8.5 - Tips for Developing Effective Online Learning 8-16
  • 17. Developing Effective Online Learning  Needs assessment - Includes getting management to support online learning  Bandwidth: The number of bytes and bits (information) that can travel between computers per second  Plug-ins: Additional software that needs to be loaded on the computer to listen to sound, watch video, or perform other functions  Creating a positive online learning experience  Rapid prototyping: An iterative process in which initial design ideas are proposed and provided in rough form in an online working prototype that is reviewed and refined by design team members  Repurposing: Directly translating an instructor-led, 8-17 face-to-face training program to an online format
  • 18. Table 8.6 - Principles for Creating a Positive Learning Experience 8-18
  • 19. Developing Effective Online Learning  Learner control: Giving trainees the option to learn actively through:  Self-pacing  Exercises  Exploring links to other material  Conversations with other trainees and experts 8-19
  • 20. Providing Time and Space for Online Learning  Given the work demands that employees face, trainees need incentives to complete online learning  Presenting cash awards and merchandise  Certifying programs to ensure that online courses are completed 8-20
  • 21. Technology for Collaboration and Linking  Hyperlinks: Links that allow a trainee to access other websites that include:  Printed materials  Communications links to experts, trainers, and other learners  Learning with and creating a network with peers an important aspect for some employees  Prefer instructor-led face-to-face instruction over online learning 8-21
  • 22. Social Media: Wikis, Blogs, Microblogs, and Social Networks  Online and mobile technology used to create interactive communications allowing the creation and exchange of user-generated content 8-22
  • 23. Social Media: Wikis, Blogs, Microblogs, and Social Networks  Useful for:  Providing links to resources related to new learning content  Helping determine future training needs reinforcing and sustaining learning  Being used as a coaching and mentoring tool  Linking learners through a formal training event  Engaging Generation X and millennial employees  Providing content before a face-to-face learning event 8-23
  • 24. Social Media: Blogs  A webpage where an author posts entries and readers can comment  Personal blogs - Written by one person  Company blogs - Used for marketing and branding purposes  Topic blogs - Focus on a specific topic area  Video blogs and mobile device blog 8-24
  • 25. Social Media: Wikis and Microblogs  Wiki: A website that allows many users to create, edit, and update content and share knowledge  Microblog: Software tools like Twitter  Enable communications in short bursts of text, links, and multimedia through:  Stand-alone applications, online communities or social networks  Shared media: Audio or video such as YouTube that can be accessed and shared with others 8-25
  • 26. Table 8.7 - Factors to Consider in Deciding to Use Social Media for Training and Learning 8-26
  • 27. Blended Learning  Combines online learning, face-to-face instruction, and other methods for distributing learning content and instruction  Provides increased learner control  Allows for self-directedness  Requires learners to take more responsibility for their learning  More face-to-face social interaction  Ensures a dedicated learning environment 8-27
  • 28. Table 8.8 – Types of Simulations 8-28
  • 29. Simulations and Games  Avatars: Computer depictions of humans that are used as:  Imaginary coaches  Coworkers  Customers in simulations 8-29
  • 30. Simulations and Games Advantages Disadvantages • Eliminate need to travel to a • High development costs central training location • Trainees may not be • Get trainees involved in comfortable in learning learning, and are emotionally situations that lack human engaging contact • Provide a consistent message of what needs to be learned • Put employees in situations that would be dangerous in the real world • Result in positive outcomes as shorter training times and increased ROI 8-30
  • 31. Virtual Reality  A computer-based technology that provides trainees with a three-dimensional learning experience  Advantages:  Allows trainees to practice dangerous tasks without putting themselves or others in danger  More memory available for learning  Disadvantages:  Poor equipment that results in a reduced sense of presence  Poor presence may result in the trainee experiencing simulator sickness 8-31
  • 32. Virtual Worlds  Computer-based, simulated online three-dimensional representations of the real world where learning programs or experiences can be hosted  Advantages  Imitates an actual workplace without any harm  Provides a place to meet with trainers, managers, or other employees who can serve as teachers  Disadvantages  Lack of ease of use for first-time users  Potential risk of a difficult keyboard and mouse interface  High investment of time and money  Lack of evidence supporting effectiveness 8-32
  • 33. Mobile Technology  Consists of:  Wireless transmission systems - Wi-Fi and Bluetooth  Mobile devices - PDAs, smartphones  Software applications related to processing audio files, word processing, spreadsheets, Internet, e-mail, and instant messaging 8-33
  • 34. Mobile Learning  Training delivered using a mobile device such as a smartphone, netbook, notebook computer, or iPad  Involves:  Formal learning - Include e-learning courses, podcasts, or videos on the mobile device  Informal learning - Engaging in communication and messaging via Twitter, blogs, or Facebook  Apps: Applications designed specifically for smartphones and tablet computers 8-34
  • 35. Intelligent Tutoring Systems (ITS )  Instructional systems that use artificial intelligence  Three types of ITS environments:  Tutoring - Increases trainee understanding of a content domain  Coaching - Provides trainees with flexibility to practice skills in artificial environments  Empowering - Refers to the student’s ability to explore the content of the training program freely 8-35
  • 36. Intelligent Tutoring Systems (ITS )  Different from other technologies:  Has the ability to match instruction to individual student needs  Can communicate and respond to the student  Can model the trainee’s learning process  Can decide, on basis of a trainee’s previous performance, what information to provide  Can make decisions about trainee’s level of understanding  Can complete a self-assessment resulting in a modification of its teaching process 8-36
  • 37. Figure 8.4 - Components of Intelligent Tutoring Systems 8-37
  • 38. Distance Learning  Involves two types of technology:  Teleconferencing: Synchronous exchange of audio, video, and/or text between two or more individuals or groups at two or more locations  Virtual classroom: Using a computer and the Internet to distribute instructor-led training to geographically dispersed employees  Distance Learning: Used by geographically dispersed companies to provide information about new products, policies, or procedures, as well as deliver skills training and expert lectures to field location 8-38
  • 39. Distance Learning  Interactive distance learning (IDL): Uses satellite technology to broadcast programs to different locations and allows trainees to respond to questions posed during the training program using a keypad  Webcasting: Involves instruction that is provided online through live broadcasts 8-39
  • 40. Distance Learning  Advantages  Company saves on travel costs  Allows employees in geographically dispersed sites to receive training from experts who would not otherwise be available to visit each location  Disadvantages  Lack of interaction between the trainer and the audience  Technology failures  Unprepared trainers 8-40
  • 41. Table 8.9 - Conditions When Training Support Technologies are Most Needed 8-41
  • 42. Technologies for Training Support  Expert systems: Technology (usually software) that organizes and applies the knowledge of human experts to specific problems  Three elements:  Knowledge base  Decision-making capability  User interface 8-42
  • 43. Technologies for Training Support  Electronic Performance Support Systems (EPSSs):  An electronic infrastructure that captures, stores, and distributes individual and corporate knowledge assets throughout an organization  To enable individuals to achieve required levels of performance in the fastest possible time and with a minimum of support from other people 8-43
  • 44. Technologies for Training Support  The typical EPSS includes:  An assistant to automate tasks and lighten the workload  A librarian to provide task-specific information  A teacher to guide the user through the process step by step  An advisor to provide expert advice 8-44
  • 45. Learning Management Systems: Systems for Training Delivery, Support, and Administration  A technology platform that can be used to automate the administration, development, and delivery of all of a company’s training programs 8-45
  • 46. Table 8.10 - Features of LMSs 8-46
  • 47. Why Develop an LMS?  Important for human capital management  Human capital management: Integrates training with all aspects of the human resource function to determine how:  Training dollars are spent  Training expenses translate into business dollars for the company 8-47
  • 48. Why Develop an LMS?  Major reasons companies adopt an LMS:  Centralize management of learning activities  Track regulatory compliance  Measure training usage  Measure employee performance 8-48
  • 49. Developing an LMS  Senior management needs to be convinced that an LMS will:  Benefit employees  Improve business functions  Contribute to overall business strategies and goals  The company must have an e-learning culture  The online learning environment needs to be under the control of the learner 8-49
  • 51. Choosing New Technology Training Methods  Advantages of these methods:  Cost savings due to training being accessible to employees at their home or office  Reduced number of trainers needed  Reduced costs associated with employees traveling to a central training location (e.g., airfare, food, and lodging) 8-51
  • 52. Choosing New Technology Training Methods  Should be considered when:  Sufficient budget and resources are provided  Trainees are geographically dispersed  Trainees are comfortable using technology  It is a part of the company’s business strategy and suits its culture 8-52
  • 53. Choosing New Technology Training Methods  Employees have limited or no time for training  Current training methods allow limited time for practice, feedback, and assessment  Its use fits into the organizational culture or business strategy 8-53