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Lead generation i c nov 11 nh


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Introduction to Lead Generation by iCumulus - Australia's Premier Lead Generation Agency

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Lead generation i c nov 11 nh

  1. 1. iCumulusLead Generation
  2. 2. Leads via the Cloud… iCumulus - Acquisition Marketing Experts provides Australias leading advertisers a full range of lead generation and management services. Our relationships with premium digital publishers and cutting edge Lead Management Platform - Atmosphere LM, positions iCumulus as “Australia’s Premier Lead Generation Agency”
  3. 3. Lead Generation
  4. 4. What is Lead Generation?Acquisition of user generated data live from 3rd party websitesConsumers are opting-in in to be contacted by advertisers Sponsored question (Advertiser specific) Website hosted offer Mini SurveyData supply via API live direct feed into client CRM Data file (CSV) weeklyWe supply user data basic contact information: First name Last Name Salutation Phone number (land/mobile) Address Product Publisher registration
  5. 5. Sample Placements Sponsored Question Website Offer Page
  6. 6. Sample Placements Mini Survey Sample Placements?
  7. 7. Lead Generation X website user Lead Captured When Survey Question Database Answered User signs up to lifestyle Survey entering Respondents demographic information and answers 200 sponsored and unsponsored questions. Details Buyer receives lead into CRM and reporting via Atmosphere of Lead data processing qualified leads • Verification • Unique record accepted
  8. 8. Pricing Guide
  9. 9. Pricing Below is a guide to current market rates (Publisher)
  10. 10. Pricing Demand V Supply • Lack of quality publisher sources Auction System? Volume could increase rates Long term agreements • Lock in with publishers work in partnership • Be open to new opportunities • Constantly make suggestions return