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Social Media: Grow Your Business Online


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Bernia Wheaton, Chief Communicator at Achieve Consulting Group, discusses how social media impacts the way individuals communicate. You will learn the best practices for integrating social media into your business or organization.

Published in: Business, Technology
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Social Media: Grow Your Business Online

  1. 1. SOCIAL MEDIA:Grow your online audience…Grow your businessBernia Wheaton
  2. 2. SOCIAL MEDIA:Grow your online audience…Grow your businessBernia Wheaton
  3. 3. SOCIAL MEDIACOMMUNICATIONSocial Media for Business
  4. 4. BEST PRACTICESSocial Media for Business
  5. 5. BE SOCIAL
  6. 6. BE SOCIALProfile PhotoCompany ProfileHeader/Cover PhotoLocationWebsite linkFollowers/Fans
  7. 7. GROW YOUR AUDIENCEGet Connected Geographically Industry Special interest News & Media Thought Leaders Competitors Pay Per Click marketing
  8. 8. PAY PER CLICK MARKETINGPros Cons Failure doesn’t cost adime Highly effective atreaching target audience Permission based Expands your REACH Accelerates growth Small budget Success = co$t Learning Curve Need to know yourdemographics
  9. 9. LISTEN…THEN CURATEListen Topics, Trends, FrequencyCurate contentParticipate in conversationsReach out to Thought LeadersShare
  10. 10. POSTINGMake timeFrequency | EtiquetteSchedule your postsClear & ConciseText, photos, sound, video…varietyAccuracy!
  11. 11. PROMOTE YOURSELFMake sure you can be found online Website links Email signature Print material Office signage
  12. 12. TRACK RESULTSKnow your demographicsUse Insights and Analytics Time of day Text vs Photos Comments vs Questions
  13. 13. OUTCOMES0 500 1000JanuaryFebruaryMarchAprilMayJuneLikes$- $10,000 $20,000 $30,000 $40,000 $50,000JanuaryFebruaryMarchAprilMayJuneRevenue
  14. 14. Bernia