New York’s Virtual Incubation & Acceleration NetworkLinking global business and technology resources with innovators world...
What is Culture?Nationality“Race”EthnicityCulture is not only about…Gender Class…it also includes:2page4| CEE s.r.o.© 2012...
Some common myths about culture• People from my country have the same culture, people fromother countries have a different...
Why is Intercultural Competence Important for Entrepreneurs?Salesopportunities• customers• networks• sales channelsResourc...
•Strategy development•Organization•PR & Marketing•Finance•Human ResourcesWhat is Intercultural Competence?H A R D S K I L ...
How Can Entrepreneurs Acquire Intercultural Competence?Intercultural Competence forEntrepreneursTraining(off-the-job)Coach...
Intercultural Mindset“The mind is like a parachute.It only works when its open.“7page4| CEE s.r.o.© 2012 Karin BrünnemannF...
Thank you very muchfor your attention!8page4| CEE s.r.o.© 2012 Karin Brünnemannfor your attention!
Bolten, J. (2007): Einfürung in die Interkulturelle Wirtschaftskommunikation.Vandenhoeck & Ruprecht.References9page4| CEE ...
About the PresenterKarin Brünnemann is a certified PMP® and an Intercultural Expert. Born andschooled in Germany, she has ...
About 4| CEE11page4| CEE s.r.o.© 2012 Karin Brünnemann
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Intercultural Competence the Key Qualification for Doing Business in the 21st Century

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Intercultural Competence the Key Qualification for Doing Business in the 21st Century

  1. 1. New York’s Virtual Incubation & Acceleration NetworkLinking global business and technology resources with innovators worldwide1pageIntercultural Competence:The key qualification for doing business inthe 21st centuryNovember 7, 2012
  2. 2. What is Culture?Nationality“Race”EthnicityCulture is not only about…Gender Class…it also includes:2page4| CEE s.r.o.© 2012 Karin BrünnemannGenderDemographyRural vs.UrbanClassEducationPositionInterests………..Consumptivevs. Investive
  3. 3. Some common myths about culture• People from my country have the same culture, people fromother countries have a different culture• Culture is only about nationality or race• Learning the do’s and taboos of a country or region is sufficientpreparation for working internationallyMyths and Mistakes3page4| CEE s.r.o.© 2012 Karin Brünnemannpreparation for working internationally• You should just adapt to the other culture(s)The single biggest mistake you can make in intercultural encounters:Different = Deficient
  4. 4. Why is Intercultural Competence Important for Entrepreneurs?Salesopportunities• customers• networks• sales channelsResources• suppliers• materials / ideas / informationModern information technology and infrastructure givesentrepreneurs nowadays access to global markets:4page4| CEE s.r.o.© 2012 Karin BrünnemannResources • materials / ideas / information• employeesCompetitors• for markets• for resources• for employees…but also:(Mathews & Zander, 2007)
  5. 5. •Strategy development•Organization•PR & Marketing•Finance•Human ResourcesWhat is Intercultural Competence?H A R D S K I L L SStrategicCompetence•Leadership skills•Decision making•Time management•Negotiation skills•Problem solving•Process ManagementProfessionalCompetenceInterculturalEntrepreneur’sCompetence5page4| CEE s.r.o.© 2012 Karin BrünnemannS O F T S K I L L S•Changing perspective•Team building•Initiation of reciprocity•Metacommunication•Metacognition•Conflict resolution•Languages•Style switching•Tolerance ofuncertainty/ambiguity•Self motivation•Creativity & FlexibilitySource: Adapted from Bolten (2007).SocialCompetenceIndividualCompetenceCompetence
  6. 6. How Can Entrepreneurs Acquire Intercultural Competence?Intercultural Competence forEntrepreneursTraining(off-the-job)Coaching(on-the-job)The best results can be achieved with a mix of Training and Coaching:6page4| CEE s.r.o.© 2012 Karin BrünnemannContents:•General culturalsensitivity training•Influence of culture onthe Entrepreneur’sspecific business•Intercultural interactionmodels in projectsMethods:•Distributive•Interactive•CollaborativeIntercultural coaching:Entrepreneur (and Team)Intercultural e-coaching:•E-learning•Blended learningInterculturalproblem solvingSource: Adapted from Bolten (2007).
  7. 7. Intercultural Mindset“The mind is like a parachute.It only works when its open.“7page4| CEE s.r.o.© 2012 Karin BrünnemannFrank Zappa
  8. 8. Thank you very muchfor your attention!8page4| CEE s.r.o.© 2012 Karin Brünnemannfor your attention!
  9. 9. Bolten, J. (2007): Einfürung in die Interkulturelle Wirtschaftskommunikation.Vandenhoeck & Ruprecht.References9page4| CEE s.r.o.© 2012 Karin BrünnemannMathews J.A., Zander I. (2007). The international entrepreneurial dynamics ofaccelerated internationalization. Journal of International Business Studies. 1-17.
  10. 10. About the PresenterKarin Brünnemann is a certified PMP® and an Intercultural Expert. Born andschooled in Germany, she has so far lived in 7, studied in 3, worked in 20, andtraveled in 40 countries.Karin specializes in Consulting, Project Management, Training, and Mediation inglobal and intercultural settings, and has more than 25 years of experience inthe automotive, telecommunications, high-tech, logistics, and aerospaceindustries; from small and medium sized enterprises to Fortune 500 companies.Karin holds a degree in Business Information Systems, a diploma in HumanRights, and is currently pursuing an MS in Psychology.10page4| CEE s.r.o.© 2012 Karin BrünnemannContact Details:Karin BrünnemannManaging Director4| CEE, s.r.o.www.4CEE.eukarin@4CEE.eu
  11. 11. About 4| CEE11page4| CEE s.r.o.© 2012 Karin Brünnemann

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