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Brand you - Personal branding intro

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Brand you - Personal branding intro

  1. 1. BRAND YOU ®INTRO TO PERSONAL BRANDING
  2. 2. A Bit About Me• Husband and father to Scout, Daisy & Indiana• President, Kristian Andersen + Associates• Founder, Pathagility• Founder, TinderBox• Managing Partner, Gravity Ventures• Lives in Arkansas works Indy
  3. 3. A BRAND ISNOT A LOGO
  4. 4. A BRAND IS A COLLECTION OFPERCEPTIONSIN THE MIND OF A CONSUMER.
  5. 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  6. 6. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS ANAFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY DIFFERENTIATOR.
  7. 7. BUT THOSE ARECONSUMER BRANDS NOT PEOPLE.
  8. 8. Personal brands allowindividuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  9. 9. WE ARE ALL BRANDS
  10. 10. If you’re not branding yourself, you can beassured that others are doing it for you.
  11. 11. RateMyProfessors.com
  12. 12. IT’S ABRAND YOU® WORLD
  13. 13. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  14. 14. SIMPLE UNIQUE FOCUSED
  15. 15. A LESSON FROM THE KITCHEN
  16. 16. THE KITCHEN (The Craft / What You Know) THE DINING ROOM(The Delivery / How You Share It)
  17. 17. WE’RE ALL IN THECONTENT BUSINESS
  18. 18. GETTINGTACTICAL
  19. 19. Why Employers Should CareStrong personal brands add value to corporate brands!• Publicity & Visibility• Build Organizational Credibility• Increased Engagement Levels• Expands Influence• Human Connection to the Organization• Halo Effect (which works both ways)
  20. 20. 5 QuestionsQuestion #1 : What are your goals?Question #2 : What do you value?Question #3 : What are you passionate about?Question #4 : What motivates you?Question #5 : What makes you remarkable?
  21. 21. 5 RulesRule #1 : Be DiligentRule #2 : Be ConsistentRule #3 : Be RelevantRule #4 : Be InterestingRule #5 : Be Yourself
  22. 22. 5 StepsBuilding lasting, effective personal brands takes time andthere is no one-size-fits-all process.Step #1 : Take InventoryStep #2 : Develop a (Brand) PlanStep #3 : Craft Your IdentityStep #4 : Choose the Right Tools & ChannelsStep #5 : Measure & Repeat
  23. 23. Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The mediaDon’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
  24. 24. “We are CEOs of our own companies: Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you” Tom Peters
  25. 25. Twitter: kristianindyeMail: kristian@kaplusa.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com

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