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iBeacon Marketing Tutorial

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More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via bluetooth with consumer’s phones. You can learn how to launch your on iBeacon mobile marketing campaign with this webinar tutorial.

Published in: Technology
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iBeacon Marketing Tutorial

  1. 1. iBeacon Marketing
  2. 2. OVERVIEW 1. iBeacon Overview 2. iBeacon Marketing Overview 3. iBeacon Hardware 4. iBeacon Software 5. Analyzing a Marketing Campaign
  3. 3. iBEACON OVERVIEW More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via bluetooth with consumer’s phones.
  4. 4. 1. Why iBeacons over other proximity technology? 2. Who is using it? 3. What is the opportunity? 4. What are some concerns? 5. What are some best practices? iBEACON MARKETING OVERVIEW
  5. 5. What matters when choosing Beacon hardware Configuring Beacon hardware iBEACON HARDWARE
  6. 6. What matters when choosing Beacon software Configuring a Beacon marketing campaign iBEACON SOFTWARE
  7. 7. 1. Check dwell time in certain points and zones 2. Use info about the device 3. View ROI and improve ad copy 4. Integrate data from social media 5. Send users a survey ANALYZING iBEACON MARKETING
  8. 8. TRUST US, this is much better live If you missed this live tutorial, check out this link to see when we will offer our next one: ibeacontrends.com/beacon-tutorial/

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