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Future with iBILLBOARD january 2013

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Future with iBILLBOARD january 2013

  1. 1. Future of Online Advertising… RTB: what’s this all about?!Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  2. 2. IntroductionPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  3. 3. Click here Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  4. 4. How does theRTB changing themarket?Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  5. 5. RTB is not reinventing a wheel….
  6. 6. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  7. 7. And this is the reason why the RTB revolution is taking place…. Process of buying and selling media is just to complicated!Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  8. 8. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
  9. 9. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  10. 10. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  11. 11. Source: „What is the future of automated trading“ by Frank Addante, Rubicon Project
  12. 12. Source: „Soul-searching in the world of display advertising“, econsultancy.com, Linus Gregoriadis
  13. 13. Case study:Advertiser/AgencyPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  14. 14. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  15. 15. Client: XTB Brokers Time line: 2 months Budget: 100.000$ Target: Men, 28-48, large cities Premium Number Time Human eCPM price inventory resources of sites spentClassical MediaPlanning & Buying ✔ 25 15h 2 2,45$iBILLBOARD RTBAd Market ✔ 25+27 1,1h 1 0,89$ Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  16. 16. Case study:publisher/ad networkPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  17. 17. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  18. 18. Type: Ad Network Amount of sites: 700 Inventory: 500 mln sold + 400 mln remnant Number Ad-fill Technology Human Average resources of sites rate cost eCPMDirect sales(Ad server only) 700 62% 1$ 11 2,2$Direct Sales +iBILLBOARD 700 96,5% 1$ 10+1 4,1$ Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  19. 19. Market overviewin CEEPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  20. 20. Poland – ad market/ad exchange Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  21. 21. Poland – ad market/DSP – advertiser oriented Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  22. 22. Germany – RTB/DSP? – advertiser oriented Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  23. 23. Sweden – private ad exchange/white label technology – publisher oriented Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  24. 24. USA/UK – SSP/Ad exchange – publisher oriented Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  25. 25. Germany/Turkey – RTB ad market Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  26. 26. Poland/CEE – adserving technology Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  27. 27. International – adserving/RTB – SME oriented Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  28. 28. Few words aboutiBILLBOARDPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  29. 29. The areas of development. The blue is done, the red is being developed… iBillboard iBillboard iBillboard iBillboard iBillboard iBillboard iBillboard iBillboard iBillboard iBillboard
  30. 30. REBRANDING to…
  31. 31. Ad server + Mobile adserverPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  32. 32. Summary of market positioning for each product DSPTechnology/adserving Ad market SSP/AdEx chage Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  33. 33. Summary of market positioning for each productPublisher Advertiser Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  34. 34. Major Publishers in PolandTest phase: Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  35. 35. Major Advertisers in Poland Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  36. 36. DSPs integratedDSPs to be integrated soon Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  37. 37. Monetisation consultants RTB Certified
  38. 38. Useful links aboutRTBPrivileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.
  39. 39. 1. White papers of iBILLBOARD (both for Advertisers and Publishers):https://dl.dropbox.com/u/10000778/white%20papers.zip2. Movie – Battle of the machines:http://www.youtube.com/watch?feature=player_embedded&v=O1h6Zlj8sIA3. Open RTB 2.0 protocol specification:https://dl.dropbox.com/u/10000778/OpenRTB_API_Specification_Version2.0_FINAL.PDF4. Raport ‘Reklama w Internecie’ poświęcony m.in. RTB:https://dl.dropbox.com/u/10000778/raport_reklama_w_internecie.pdf5. Display Advertising Ecosystem Europe:https://dl.dropbox.com/u/10000778/IMPROVE-DIGITAL_DISPLAY-ADVERTISING-ECOSYSTEM-EUROPE-07_2012.pdf
  40. 40. Thanks!Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.

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