Harry Potter Movie Campaign

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Harry Potter Movie Campaign

  1. 1. Genre: Adventure, Fantasy, Mystery<br />Studio:WarnerBros<br />Release Date: November 19, 2010<br />
  2. 2. Splash Page<br />
  3. 3. Homepage<br /><ul><li>Story
  4. 4. Gallery
  5. 5. Trailer
  6. 6. Download Poster
  7. 7. Previous Years
  8. 8. Shop
  9. 9. Newsletter
  10. 10. Facebook and Twitter</li></li></ul><li>Story<br />Harry Potter and the Deathly Hallows,” the seventh and final adventure in the Harry Potter film series, is a much-anticipated motion picture event to be told in two full-length parts.<br />
  11. 11. Gallery<br />
  12. 12. Trailer<br />Only one preview.<br />
  13. 13. Downloads<br />Screensaver<br />Download and<br />install<br />Poster, wallpaper, or screensaver.<br />Looks like <br />Homepage layout<br />
  14. 14. Previous Years<br />Links to HP Half-Blood Prince Website<br />Purchase movies and exclusive HP merchandise<br />Download movie<br />
  15. 15. Shop<br />Official Harry potter merchandise<br />Wonds, watches, bedding, magnets, shirts,<br /> towels, iphone apps, bookmarks, hats.<br />
  16. 16. Newsletter<br />You pick your favorite Harry Potter character.<br />
  17. 17. Analysis of website<br />What works<br />What doesn’t work<br /><ul><li>Great visuals and art.
  18. 18. Flash art in homepage (fire and clouds) bring the website to life.
  19. 19. Theme is consistent: very dark and mysterious.
  20. 20. Picture gallery only has scene shots of scared characters and evil villains.
  21. 21. Very slow to navigate.
  22. 22. No games, contest, or interaction with fans.
  23. 23. No inceptive for fans to keep coming back to webpage. Ex: blogs, updates etc. </li></li></ul><li>By The Numbers<br />Before JFBAfter JFB<br />Fans:9/6/101,531,8189/20/10 2,248,829 <br />Start Date: June 24, 2010?<br />Update Frequency: Not a lot of activity<br />
  24. 24. Join the final battle<br /><ul><li>Welcome tab
  25. 25. Must “Like” to enter
  26. 26. Chance to win tickets to premier in NYC
  27. 27. Personal thank you from actor
  28. 28. Ask users to recruit friends
  29. 29. Top recruiters</li></li></ul><li>Join the final battle<br />Menu<br />Recruit more people to unlock exclusive content<br />
  30. 30. Strategy<br />Updates<br /><ul><li>Informative:Links, photos, videos.
  31. 31. Promote official actors FB fan page. Ex: Emma Watson
  32. 32. Most of their updates are in regards to actors, like interviews, birthdays, and appearances.
  33. 33. Very active fans. Most ‘likes’ and comments from any other movie fan page.</li></li></ul><li>By The Numbers<br />Followers:97,852 <br />Start Date: June 26, 2009<br />Update Frequency: Lot of activity<br />
  34. 34. Strategy<br />Updates:<br /><ul><li>Informative in regards to the movie.
  35. 35. RT a lot of articles thatthat mention the movie.
  36. 36. Use Hashtags like #Deathlyhallows.
  37. 37. Try to get followers involvedby asking questions.</li>

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