Genre: Comedy, Romance
Studio: Sony Pictures
Release Date: September 17, 2010
Enter Site
Get glue promotion
Find a movie theater
Splash Page
Name
Sex
Places users name on homepage
Questions
Homepage
•Hear from the cast
•About the film
•Gallery
•Downloads
•Video
•Earn you’re a quiz
•Play the rumor game
•Send a r...
Hear from the cast
Sound clips from the movie
Flash art of kid playing the guitar
About the film
Link to the Scarlet Letter
Gallery
8 images
Downloads
Wallpapers
AIM Icons
Video
Total of 10 Clips and Trailers
Bouncing
basketball
Quiz: Earn your A
Take the quiz
8 questions
Get them wrong
Get them right
Make your own A
Step by step guide
Game: Rumor Round up
Instructions Jump over protesters Collect papers with insults
Game: Spell It With Your Peas
Get random letters Get points if you get it rightMake a word
Similar to popular App
game “Wo...
Mobile Phone Friendly
Homepage Videos Photos
Analysis of Website
What works What doesn’t works
•Fun colorful artwork.
•Random flash art throughout
the site brings it t...
By The Numbers
Fans: 659,705
Start Date: May 7, 2010June 24, 2010?
Update Frequency: Low
Strategy
•Informative:
Links, photos,
videos, and just for
fun material.
•Updates are given by
the character Olive
from th...
By The Numbers
Followers: 2,116
Following: 1,649
Listed: 44
Start Date: June 15, 2010
Update Frequency: By far more often ...
Strategy
•Username: @FriendsofOlive
•Hashtag: EasyA, EasyAMovie
Updates:
•Informative in regards to
the movie.
•Majority o...
Twitter updates directing fans to USTREAM
Facebook updates directing fans to GetGlue
Check-in to get an exclusive Easy A sticker.
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Easy A Online Marketing Campaign

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Easy A Online Marketing Campaign

  1. 1. Genre: Comedy, Romance Studio: Sony Pictures Release Date: September 17, 2010
  2. 2. Enter Site Get glue promotion Find a movie theater
  3. 3. Splash Page Name Sex Places users name on homepage Questions
  4. 4. Homepage •Hear from the cast •About the film •Gallery •Downloads •Video •Earn you’re a quiz •Play the rumor game •Send a rumor wall •Change rumor walls name •Facebook and Twitter link. •Share on: -Stumbleupon -Digg -Delicious -Myspace Menu
  5. 5. Hear from the cast Sound clips from the movie Flash art of kid playing the guitar
  6. 6. About the film Link to the Scarlet Letter
  7. 7. Gallery 8 images
  8. 8. Downloads Wallpapers AIM Icons
  9. 9. Video Total of 10 Clips and Trailers Bouncing basketball
  10. 10. Quiz: Earn your A Take the quiz 8 questions Get them wrong Get them right Make your own A Step by step guide
  11. 11. Game: Rumor Round up Instructions Jump over protesters Collect papers with insults
  12. 12. Game: Spell It With Your Peas Get random letters Get points if you get it rightMake a word Similar to popular App game “Words With Friends” Also include: •High score ranking •Share with friends •Prizes and rewards
  13. 13. Mobile Phone Friendly Homepage Videos Photos
  14. 14. Analysis of Website What works What doesn’t works •Fun colorful artwork. •Random flash art throughout the site brings it to life. •Customize homepage with users name written all over. •Mobile phone friendly. •Share game and quiz results Facebook Friends. •A little slow to navigate. •The game and quiz is very easy. •No updates of any kind on the website. •The website URL is www.letsnotandsaywedid.com
  15. 15. By The Numbers Fans: 659,705 Start Date: May 7, 2010June 24, 2010? Update Frequency: Low
  16. 16. Strategy •Informative: Links, photos, videos, and just for fun material. •Updates are given by the character Olive from the movie. •Video clip of Emma telling fans to keep suggesting their friends. Updates
  17. 17. By The Numbers Followers: 2,116 Following: 1,649 Listed: 44 Start Date: June 15, 2010 Update Frequency: By far more often than FacebookHigh
  18. 18. Strategy •Username: @FriendsofOlive •Hashtag: EasyA, EasyAMovie Updates: •Informative in regards to the movie. •Majority of tweets are RT’s from followers, articles, and celebrities. •Try to get followers involved by asking questions. •Used ustream to generate discussion.
  19. 19. Twitter updates directing fans to USTREAM
  20. 20. Facebook updates directing fans to GetGlue Check-in to get an exclusive Easy A sticker.

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