District 9
Viral Campaign
•Community watch
•MNU Training Simulation
•Multinational United
•MNU Spreads Lies
•Maths from outer space
Homepage Careers
Present
Past
•MNU’s community outreach
If you want to get peoples attention,
then get people to be a part.
Comic Con 2008
Banners in halls, bathrooms, and
drinking fountains.
Street ads
Direct viewers to website and
Phone number
Phone number
•Call and leave a message
so it can be played back on
the website.
•Before the release they
received more tha...
D9 Movie
Followers:
3,422
Following:
948
Listed:
151
MNU
Followers:
1,844
Following:
377
Listed:
49
MNU Lies
Followers:
2,...
D9 Movie
 Responds to listeners.
 Contests.
 Directs traffic to
Facebook acct.
 Infomative posts:
Links, pictures, vid...
MULTINATIONA
L UNITED
 Laws against non
humans..
 Contests.
 Interacts with
followers.
Christopher
(MNU Lies)
 Shows his dislike
for MNU.
 Informative.
 Interacts with
followers.
Facebook Accounts
Fans: 11,628
District 9 MNU Spreads Lies
•Official fan
page.
•Links, Pictures,
and videos.
•Taken over b...
Role Playing
Live Conversations
More than 20 accts.
Pictures
Videos
Uprising in D9
Dead Memory TrailerAlive in D9
MNU Protest at Comic Con
How did the World Cup affect South Africa’s D9
District 9 Online Marketing Campaign
District 9 Online Marketing Campaign
District 9 Online Marketing Campaign
District 9 Online Marketing Campaign
District 9 Online Marketing Campaign
District 9 Online Marketing Campaign
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District 9 Online Marketing Campaign

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D-9 had one of the most successful and unique campaigns I have researched.

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District 9 Online Marketing Campaign

  1. 1. District 9 Viral Campaign
  2. 2. •Community watch •MNU Training Simulation •Multinational United •MNU Spreads Lies •Maths from outer space
  3. 3. Homepage Careers Present Past
  4. 4. •MNU’s community outreach
  5. 5. If you want to get peoples attention, then get people to be a part.
  6. 6. Comic Con 2008 Banners in halls, bathrooms, and drinking fountains.
  7. 7. Street ads Direct viewers to website and Phone number
  8. 8. Phone number •Call and leave a message so it can be played back on the website. •Before the release they received more than 12,000 calls.
  9. 9. D9 Movie Followers: 3,422 Following: 948 Listed: 151 MNU Followers: 1,844 Following: 377 Listed: 49 MNU Lies Followers: 2,724 Following: 597 Listed: 60
  10. 10. D9 Movie  Responds to listeners.  Contests.  Directs traffic to Facebook acct.  Infomative posts: Links, pictures, videos.
  11. 11. MULTINATIONA L UNITED  Laws against non humans..  Contests.  Interacts with followers.
  12. 12. Christopher (MNU Lies)  Shows his dislike for MNU.  Informative.  Interacts with followers.
  13. 13. Facebook Accounts Fans: 11,628 District 9 MNU Spreads Lies •Official fan page. •Links, Pictures, and videos. •Taken over by fans •Introduced fan fiction
  14. 14. Role Playing Live Conversations More than 20 accts.
  15. 15. Pictures
  16. 16. Videos Uprising in D9 Dead Memory TrailerAlive in D9 MNU Protest at Comic Con
  17. 17. How did the World Cup affect South Africa’s D9

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