Cost-effective e-commerce development with Drupal Commerce

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Cost-effective e-commerce development with Drupal Commerce

  1. 1. Cost-effectivee-commercedevelopmentEfforts in the right place, concentrating on theright things
  2. 2. ShepherdNeame team Deeson Online ‣ Britain’s oldest Drupal agency - 1959! ‣ Acquia Enterprise Select Partner ‣ 200+ Drupal sites since 2007 ‣ e-commerce since 2002
  3. 3. Deeson Online‣ e-commerce‣ membership sites‣ digital content‣ premium communities‣ bricks-and-mortar style experiences
  4. 4. Shepherd Neame‣ Britain’s oldest brewer‣ Turnover approx. £133m‣ 360+ pubs and hotels
  5. 5. Shepherd Neame Project‣ Rebuild / redesign‣ 360+ microsites‣ ecommerce, geolocation, booking system integration, online job applications
  6. 6. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.uk
  7. 7. What isDrupal Commerce?‣ Framework = building blocks‣ Starting point for e-commerce development
  8. 8. Why Drupal Commerce?1. Using our energy wisely2. Integration3. Web Experience Management
  9. 9. Featureshttp://www.drupalcommerce.org/features
  10. 10. 1. Using energy wiselyWhat does Open Sourcemean for our clients?‣ Spending money in the right places‣ Thinking hard about the right things
  11. 11. Shepherd Neame site Text Text
  12. 12. Shepherd Neame Shop
  13. 13. ‣ Contributed Modules‣ Defaults‣ Community support
  14. 14. Drupal Commerce ismade of DrupalThis means we canconcentrate on the importantstuff.
  15. 15. Worth considering . . .‣ Few ‘defaults’ eg. shipping or payment options‣ Product Entity vs Product Display takes some getting used to
  16. 16. Commerce Kickstarthttp://demo.commerceguys.com/ck/
  17. 17. 2. Integration‣ More fun than other frameworks‣ Build once‣ Doing Drupally things
  18. 18. Content Marketing‣ Intelligent content‣ User roles and permissions
  19. 19. Offers in the content
  20. 20. Intriguingpossibilities . . .‣ If ‘Person A’ has made more than ’10 comments’ show them ‘this’ offer . . .‣ Drupal is not only good at manipulating product data, it excels at user-data
  21. 21. Cost-effective ≠ small‣ Fans all over the world‣ Shareholder privileges
  22. 22. Shepherd Neame -Fans & Investors
  23. 23. Geolocation
  24. 24. Geo-fence
  25. 25. 2. Web Experience Management‣ Getting better‣ Building cross-channel services
  26. 26. CrazyEgg
  27. 27. CrazyEgg
  28. 28. CrazyEgg
  29. 29. Cross-Channel Service
  30. 30. Cross-Channel Service Community Support Social Content Knowledge Base
  31. 31. Cross-Channel Service‣ Retail‣ Campaigns‣ Data + Community Support Social Content Knowledge Base
  32. 32. Building beautifulservices
  33. 33. Web Experience Managementhttps://www.acquia.com/solutions/web-experience- management/commerce
  34. 34. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.ukhttp://deeson-online.co.uk/blog/drupal-commerce-pants-perfect

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