Welcome to                      Internet Marketing                                                                      Ri...
Yesterday                                                                         >	 Managing director iBazar/eBay.nl     ...
My Brand IDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
My Brand ID onlineInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing            e-Marketing                                                                      Digital Mar...
Internet Marketing                   Achieving marketing objectives                          through applying             ...
coursetracker                          • Internet Marketing = 5 ECTS                          • Written exam Lecture week ...
coursetracker                                                                                                             ...
http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4/106/27354/7002792.cw/index.htmlInternet Marketing - Introduction by...
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD IS                             CHANGINGInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
24/7 CONNECTEDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
TOO MANY CHOICESInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
VIRTUAL BECOMES REALITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
VIRTUAL BECOMES REALITY                                                              http://secondlife.com/Internet Market...
ME-CONOMY: CO-CREATE & CONTROLInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
OUTDOOR INTERACTIVITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Do you follow this?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
POWER               TO THE               PEOPLE!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Do something that matters!                                                                                          Godin’...
6.8 billion                                      # people in the world todayInternet Marketing - Introduction by Richard S...
1.8 billion                                                # internet connectionsInternet Marketing - Introduction by Rich...
3.4 billion                                  # people with mobile phonesInternet Marketing - Introduction by Richard Stein...
I need my phone!                                                                                             ddicted?     ...
WWWInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide webInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Tim Berners-LeeInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
The World Wide Web, abbreviated as WWW and commonly           known as the Web, is a system of interlinked hypertext docum...
“Vague but exciting...”Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
The Internet is a global system of interconnected computer networks     that use the standard Internet Protocol Suite (TCP...
Where is everyone?                                                                            Gaming                http:/...
Web 1.0 was about                                                         showingInternet Marketing - Introduction by Rich...
Today the web is about                                                     engagingInternet Marketing - Introduction by Ri...
Research shows that 86% of consumers no                          longer believe what brands say about                     ...
Power to the consumer!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD WIDE WEB IS                          CHANGING                                                                   ...
THE WORLD WIDE WEB IS                          CHANGING                                                                   ...
THE WORLD WIDE WEB IS                          CHANGING                                                                   ...
THE WORLD WIDE WEB IS                          CHANGING                                               BUSINESSInternet Mar...
NEW BUSINESSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide confusionInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
eresting                                                                      Very int           t                        ...
world wide                                   opportunitiesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2...
http://www.powerhomebiz.com/vol5/10ways.htmInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide servicesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://37signals.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.wix.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide                                             communityInternet Marketing - Introduction by Richard Steinbuch - 3...
SOCIAL NETWORKS ARE                                               BOOMINGInternet Marketing - Introduction by Richard Stei...
http://www.youtube.com/watch?v=3SuNx0UrnEo&list=FLhIa-             sKJTIkxq5NjieXyKiQ&index=1&feature=plppInternet Marketi...
WHY?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
SOCIAL BUILDING BLOCKS                                                                         Presence                   ...
world wide wisdomInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
INFORMATION SOCIETYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide                                      partnershipsInternet Marketing - Introduction by Richard Steinbuch - 31-08...
http://logotournament.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
NEW         COMMUNICATIONSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
If people buy stuff,                                                                      they don’t buy stuff,           ...
world wide                                               inspirationInternet Marketing - Introduction by Richard Steinbuch...
http://www.youtube.com/watch?v=dRDhx8Lo37EInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
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Introducing inm 2011 pdfhandout

  1. 1. Welcome to Internet Marketing Richard SteinbuchInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  2. 2. Yesterday > Managing director iBazar/eBay.nl > Management-trainer Gazing Performance > Strategy director Sixtyseven Digital Agency > Managing partner MarketingMonday Today & tomorrow > Lecturer and program developer at SRMRichard Steinbuch believe | inspire | challenge > Lecturer Internet Marketing at IBMS > Associate Member and trainer at CIM UK > Founder, consultant, trainer & coach at i-knowhow r.r.steinbuch@hva.nl @rsteinbuch Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  3. 3. My Brand IDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  4. 4. My Brand ID onlineInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  5. 5. Internet Marketing e-Marketing Digital Marketing E-Commerce E-BusinessInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  6. 6. Internet Marketing Achieving marketing objectives through applying digital technologies.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  7. 7. coursetracker • Internet Marketing = 5 ECTS • Written exam Lecture week 8, November 2 • 120 minutes / 50% weight • Part 2: Group assignment ‘Real Life Case’ • Presentations December 14 & 21Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  8. 8. coursetracker get this b liged to COURSE BOOK INFORMATION You’re o book , asap! Subject: Required Materials for Internet Marketing To: My Students From: Mr. Richard Steinbuch Richard Email: richardsteinbuch@gmail.com Web: www.i-knowhow.com The required textbook for this course is Internet Marketing: Strategy, Implementation and Practice, 4/E, by Chaffey / Ellis-Chadwick / Johnston / Mayer. Its important you buy this book because: * There will be required reading from the book * Homework assignments will come from the book * I will test on material from the book * It will help you get a better grade in my course Additional resources available to help you get the most from your course: * Companion Website - This website provides practice tests and other online resources. Visit http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4 . http://www.bol.com/nl/p/engelse-boeken/internet-marketing/ 1001004006241037/index.htmlInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  9. 9. http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4/106/27354/7002792.cw/index.htmlInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  10. 10. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  11. 11. THE WORLD IS CHANGINGInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  12. 12. 24/7 CONNECTEDInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  13. 13. TOO MANY CHOICESInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  14. 14. VIRTUAL BECOMES REALITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  15. 15. VIRTUAL BECOMES REALITY http://secondlife.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  16. 16. ME-CONOMY: CO-CREATE & CONTROLInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  17. 17. OUTDOOR INTERACTIVITYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  18. 18. Do you follow this?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  19. 19. POWER TO THE PEOPLE!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  20. 20. Do something that matters! Godin’s Check out Seth serious blog for some inspi ration! Richard http://www.sethgodin.com/sg/default.aspInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  21. 21. 6.8 billion # people in the world todayInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  22. 22. 1.8 billion # internet connectionsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  23. 23. 3.4 billion # people with mobile phonesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  24. 24. I need my phone! ddicted? A lready a ve your T ry to lea a whole phon e off for and wr ite down day ce at the n you r experie end of t he day.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  25. 25. WWWInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  26. 26. world wide webInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  27. 27. Tim Berners-LeeInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  28. 28. The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Using concepts from earlier hypertext systems, British engineer and computer scientist Sir Tim Berners-Lee, now the Director of the World Wide Web Consortium, wrote a proposal in March 1989 for what would eventually become the World Wide Web.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  29. 29. “Vague but exciting...”Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  30. 30. The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  31. 31. Where is everyone? Gaming http://www.baekdal.com/media/market-of-informationInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  32. 32. Web 1.0 was about showingInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  33. 33. Today the web is about engagingInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  34. 34. Research shows that 86% of consumers no longer believe what brands say about themselves. Whereas 78% of consumers believe what other consumers say about brands.Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  35. 35. Power to the consumer!Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  36. 36. THE WORLD WIDE WEB IS CHANGING YOUInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  37. 37. THE WORLD WIDE WEB IS CHANGING MEInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  38. 38. THE WORLD WIDE WEB IS CHANGING THEMInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  39. 39. THE WORLD WIDE WEB IS CHANGING BUSINESSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  40. 40. NEW BUSINESSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  41. 41. world wide confusionInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  42. 42. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  43. 43. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  44. 44. eresting Very int t hic abou i nfograp f social the impact o s busines m edia on Richardhttp://blog.socialcast.com/e2sday-social-media-and-your-business- communication-strategy/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  45. 45. world wide opportunitiesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  46. 46. http://www.powerhomebiz.com/vol5/10ways.htmInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  47. 47. world wide servicesInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  48. 48. http://37signals.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  49. 49. http://www.wix.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  50. 50. world wide communityInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  51. 51. SOCIAL NETWORKS ARE BOOMINGInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  52. 52. http://www.youtube.com/watch?v=3SuNx0UrnEo&list=FLhIa- sKJTIkxq5NjieXyKiQ&index=1&feature=plppInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  53. 53. WHY?Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  54. 54. SOCIAL BUILDING BLOCKS Presence Sharing Reputation Identity Conversations Groups RelationsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  55. 55. world wide wisdomInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  56. 56. INFORMATION SOCIETYInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  57. 57. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  58. 58. world wide partnershipsInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  59. 59. http://logotournament.com/Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  60. 60. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  61. 61. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  62. 62. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  63. 63. NEW COMMUNICATIONSInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  64. 64. Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  65. 65. If people buy stuff, they don’t buy stuff, they buy stories Seth GodinInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  66. 66. world wide inspirationInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011
  67. 67. http://www.youtube.com/watch?v=dRDhx8Lo37EInternet Marketing - Introduction by Richard Steinbuch - 31-08-2011

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