1.
Social Consciousness tying in with the brand
CSR imperatives are mandated for organisations of certain sizes, but leveraging the right CSR activity
that builds on what the brand stands for, adds a valuable dimension to an organisation’s brand identity
building effort. Food brands for example could help farmers through pricing, training or any other
avenue they see fit
There are brands like TOMS that have built their offering around a social cause. When a consumer
purchases a pair of shoes for themselves, TOMS provides a pair of shoes to a child in need. This gesture
not only mitigates consumer guilt over an extravagant purchase but also builds on the do good, feel
good factor of buying into the brand. This also generates conversations around the brand.
These trends we have forecast for
India are at a basic level since we
foresee these as the first ones to
change in the coming year. The
higher-order experiences within the
above trends will be the next steps in
the coming years.
For more details visit our website-
http://in.i-amonline.com/branding-
and-retail-trends-for-2016-trend-5/