Hyzonia Presentation at University of Wollongong Dubai

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Hyzonia Presentation at University of Wollongong Dubai

  1. 1. Adver-gaming Horizons Hosted by: Presented by: Reza Ayati July 5th 2009 1 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  2. 2. Advertising via Games 2 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  3. 3. Game Usage § Entertainment § Training § Education § Advertising § Health § Science and Research § Production § Work 3 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  4. 4. Advertising via Games § Game medium can be used for delivering a commercial message to the audience. Game-based advertising methods are: § Around game advertising § In-game advertising § In-game product placement § Adver-gaming 4 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  5. 5. Samples § Around Game Advertising § Ads are not related to the game-play 5 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  6. 6. Samples § In-game Advertising § Ads may not be related to the game-play. 6 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  7. 7. Samples § In-game Product Placement § Ads may be related to the game-play. 7 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  8. 8. Samples § Adver-gaming § Ads ARE related to the game-play. 8 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  9. 9. Advertising using Game Elements Advertising Elements Game Elements § Target § Game-play § Message § Story § Media § Environment § Content § Objects § Audience § Rules § Experience § Player § Feedback § User Interface (UI) § Platform 9 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  10. 10. Advertising using Game Elements Advertising and Game Elements relations § Target Story § Message Story, Game-play, Rules § Media Game, Platform § Content Story, Objects, Environment § Audience Player § Experience Game-play, Rules § Feedback Game-play, User Interface 10 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  11. 11. Why § Why advertising via Games? § Mainly Audience § The number of the Game Audience is increasing and the type variety is expanding. 11 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  12. 12. Games Audience § Hardcore Gamers § Mostly Teenagers, boys. § Casual Gamers § Mainly more than 18 and have the purchase power 18-49 49% <18 25% >49 26% 12 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  13. 13. Adver-gaming 13 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  14. 14. What is Adver-gaming? Advertising Gaming Adver - Gaming 14 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  15. 15. What is Adver-gaming? § Using Game medium attributes for delivering a commercial message to the audience. § An Adver-game is a game where advertisement is the main subject of the game-play. 15 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  16. 16. Why Why using Adver-games? § Adver-gaming is the only method for engaging audience in the games. 16 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  17. 17. How What to do for advertising using adver-games? § Publishing contents to adver-games. § Having your own adver-games. 17 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  18. 18. How What to do for publishing contents to adver-games? § Select an adver-game. § Choose the one that suits your brand image and message § Inject your contents to it. § Monitor the results. § Change the contents time by time. 18 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  19. 19. How What to do for having an adver-game? § Create it. § Choose a game-play that fits your brand image and message. § Build game environment. § Inject your contents to it. § Publish it. § Put is somewhere to reach your audience, so they can find it and play it. § Monitor the results. § Change the contents time by time. 19 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  20. 20. Problems § There are not much adver-game producers. § It is not easy to translate messages into game-plays. § It is hard to find perfect publishers for your adver-games. § The process is time consuming. § A high budget is needed. § It can not be done with low budjets, so it is mainly for big brands. § It is hard to find perfect adver-games that engage audience. § It is needed to create specific content formats. § Most adver-games do not have ad management system. § Most adver-games do not have monitoring system. § It is expensive to change the contents time by time. 20 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  21. 21. Adver-gaming Networks 21 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  22. 22. What is ? a web platform for creating adver-games in various adver-gaming networks. 22 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  23. 23. What is ? Online Advertising Online Community Online Gaming 23 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  24. 24. What you can do in ? § Create and publish your own Adver-games. § Run Campaigns in various Adver-games. 24 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  25. 25. What you can do in ? By using Hyzonia web platform you can: § Create and customize your own Adver-game. § Choose one of the game-play that suits your brand image or § Specify your needs and leave it to Hyzonia § Publish it to the networks. § Publish it in any specific website or § Specify your needs and leave it to Hyzonia. § Inject contents via Campaigns. § Specify your target audience, budget and timing. § Optimize your campaigns. § Change contents time by time § Monitor consumer engagements. § Receive Market Analysis reports. 25 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  26. 26. What you can do in ? Creating Publishing Adver-games Adver-games Runing Monitoring Campaigns Reports in your own AG Creating campaigns Runing Campaigns in other AGs 26 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  27. 27. How works? Providing Content, Gaining audience Advertisers C ou ntry Advertisers Co un try Website Website Website Website Website Internet Users Discovering, Communication, Entertainment, Reward 27 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  28. 28. Benefits § Cost-effective § Easy to use § Adver-games are being reached by target audience. § Game-plays are Engaging. § Dynamic ad contents § Audience Targeting System § Using the power of Viral Marketing § Providing Market Analysis reports § Consumer Behavior, Consumer Insight 28 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  29. 29. Benefits § Market Analysis information § Consumer Insight § Reports by segments, products, specifications § Colors, shapes, models 29 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  30. 30. Benefits § Audience reaction and behavior § Useful for new product launch § Sensitivity analysis 30 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  31. 31. Adver-game samples 31 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  32. 32. in the News 32 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  33. 33. in the News 33 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  34. 34. in the News 34 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  35. 35. in the News 35 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  36. 36. Final Word 36 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  37. 37. Future of Adver-gaming In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior. 37 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  38. 38. Create brand experience, track consumer behavior using your own Adver-gaming Network. www.hyzonia.com 38 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  39. 39. Read our weblog at: blog blog.hyzonia.com Visit us at: facebook.com/pages/hyzonia/186084430135 Follow us at: twitter.com/hyzonia 39 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  40. 40. Special thanks to: Creators Team: Maryam Alimardani Managing Director Dr Ian Michael Reza Ayati Business Development Director Homam Hosseini Carissa Crowley Product Development Director 40 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
  41. 41. Reza Ayati Business Development Director Phone: +971-04-8865525 Mobile: +971-50-6946625 Fax: +971-04-8865535 E-mail: reza@hyzonia.com CONFIDENTIALITY INFORMATION AND DISCLAIMER ©2006-2009 RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only. 41 41 Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com

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