5 Must-ask Questions to Kick-start Your Digital Marketing Plan
To Kick-Start Your
DIGITAL MARKETING PLAN
. ..offers a fresh approach to how
companies relate with its customers.
No longer is it about what your company is
saying about its products and services.
the focus has shifted to the
customers’ problems and opinions,
as you actively listen and respond with we| l—crafted solutions.
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The good news is:
The playing field has been leveled.
Even SMEs can now compete with any competitor regardless
of size with a solid Digital Marketing plan.
This presents many opportunities
for you to grow like never before.
Still, many companies seem to dabble into it half-heartedly.
A study published in January 2014 shows that almost 50% of
today’s businesses do not have a defined digital marketing strategy.
Does your organisation have a clearly defined digital
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- Yes - its defined in a separate
- No - we are doing digital marketing.
but no defined strategy
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With ongoing stiff competition,
it is time for you to step up
your digital marketing game with a clear and cohesive plan.
To get you started, here are some basic questions
you need to ask (and answer) yourself:
1. What Are My Digital Marketing Goals?
. Why does my website exist:
is it for Branding, Customer Service, or Leads Generation?
A What kind of impact
would you like to have on your market?
' What measurable business results
are you hoping to achieve?
You don’t have to veer away from your
existing business development model.
The key is to align your current marketing
efforts with your digital marketing initiatives.
2. Who Is The Target Market For This Campaign?
Will it be for your customers, business partners, or internal employees?
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‘ you trying
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Learn as much as you can about your
target market, going beyond basic demographics into
and consumer habits.
3.ft/ hich Digital iviarketing Platform Should I use?
There are many great digital platforms that could do
wonders for your business — the most popular of which are
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Are you a B2B or B2C company?
How are your customers spending their time online?
What existing platforms do you have and
how could we strengthen it with new ones?
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Each medium has
its own strength,
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so you have to go back to your goals
to know which one will serve you best.
4. Who Will Handle The Execution?
More often than not, companies require
professional help in order to fully appreciate the
benefits of using
and the efficiency of having a team that
can provide you with end—to—end support.
How to find the right digital marketing partner?
Simply put, 4 5 A
their capabilities ‘
your set objectives. m
5. How Do I Measure Performance?
Major digital platforms like GOOQIG and Facebook
offer FREE internal analytics
that provide comprehensive insights on market behavior.
There are also proprietary systems available for larger-scale campaigns.
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A Familiarize yourself with web analytics like visits, '
‘X. bounce rates, click patterns, and social sharing.
Through constant evaluation of
your KPls, you will be able to set
the long-term direction of your
digital marketing strategy.
In order to have an effective digital marketing program
in place, you need a balanced digital strategy that includes
website optimization, content
marketing, social media, email
marketing, analytics, and even
paid online advertising. ., 9
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Managing all these resources requires a cohesive plan
to make sure that everything works together.
.. .offers a variety of digital marketing solutions >
that can meet the specific needs of your business,
while taking into account budget and time constraints.
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We’d be happy to help.
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Please click on the links below!
in Maria Rica Lotik
1%: rica@verzdesign. com
@ www. verzdesign. com
1 6543 6568