Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Must-Ask Questions

To Kick-Start Your
 DIGITAL MARKETING PLAN
0
DIGITAL MARKETING

. ..offers a fresh approach to how
companies relate with its customers. 

No longer is it about what ...
AL’

Rather, 

the focus has shifted to the
customers’ problems and opinions, 

as you actively listen and respond with we...
Digital Marketing I 

If Your IE:  uvf I In   .  4 I If
The good news is: 

The playing field has been leveled. 

Even SMEs can now compete with any competitor regardless
of size...
Still,  many companies seem to dabble into it half-heartedly. 
A study published in January 2014 shows that almost 50% of
...
A

 

With ongoing stiff competition, 

it is time for you to step up

your digital marketing game with a clear and cohesi...
1. What Are My Digital Marketing Goals? 

.  Why does my website exist: 

is it for Branding,  Customer Service,  or Leads...
$. -

You don’t have to veer away from your
existing business development model. 

 

The key is to align your current mar...
2. Who Is The Target Market For This Campaign? 

Will it be for your customers,  business partners,  or internal employees...
WI -_ --
A

Learn as much as you can about your
target market,  going beyond basic demographics into

personal preferences...
3.ft/ hich Digital iviarketing Platform Should I use? 

There are many great digital platforms that could do
wonders for y...
Are you a B2B or B2C company? 
How are your customers spending their time online? 

What existing platforms do you have an...
4. Who Will Handle The Execution? 

More often than not,  companies require
professional help in order to fully appreciate...
How to find the right digital marketing partner? 

Simply put,  4 5 A
their capabilities ‘
must complement

your set objec...
5. How Do I Measure Performance? 

Major digital platforms like GOOQIG and Facebook
offer FREE internal analytics

that pr...
.3 .2
oz.  9 4:.  9
.  O 09 ‘
X.  “
D

O
.9  0:
so 9  ‘z. 
“ 3%
A Familiarize yourself with web analytics like visits,  '
...
In order to have an effective digital marketing program
in place,  you need a balanced digital strategy that includes

web...
.. .offers a variety of digital marketing solutions >
that can meet the specific needs of your business, 

while taking in...
Please click on the links below! 

in Maria Rica Lotik

gt‘?  @theSGbaroness
1%:  rica@verzdesign. com

@ www. verzdesign....
Upcoming SlideShare
Loading in …5
×

5 Must-ask Questions to Kick-start Your Digital Marketing Plan

This presentation aims to send you along your journey to Digital Marketing by asking the essential questions for formulating an effective plan of action.

5 Must-ask Questions to Kick-start Your Digital Marketing Plan

  1. 1. Must-Ask Questions To Kick-Start Your DIGITAL MARKETING PLAN
  2. 2. 0 DIGITAL MARKETING . ..offers a fresh approach to how companies relate with its customers. No longer is it about what your company is saying about its products and services.
  3. 3. AL’ Rather, the focus has shifted to the customers’ problems and opinions, as you actively listen and respond with we| l—crafted solutions.
  4. 4. Digital Marketing I If Your IE: uvf I In . 4 I If
  5. 5. The good news is: The playing field has been leveled. Even SMEs can now compete with any competitor regardless of size with a solid Digital Marketing plan. This presents many opportunities for you to grow like never before.
  6. 6. Still, many companies seem to dabble into it half-heartedly. A study published in January 2014 shows that almost 50% of today’s businesses do not have a defined digital marketing strategy. Does your organisation have a clearly defined digital marketing strategy . Yes - it s inteq'ated mo our r"arl; e?- ing strategy - Yes - its defined in a separate document - No - we are doing digital marketing. but no defined strategy Smart Insigwts 1'l’M&A www SIIIJHIIISIOVIIS com www H-in co uk
  7. 7. A With ongoing stiff competition, it is time for you to step up your digital marketing game with a clear and cohesive plan. To get you started, here are some basic questions you need to ask (and answer) yourself:
  8. 8. 1. What Are My Digital Marketing Goals? . Why does my website exist: is it for Branding, Customer Service, or Leads Generation? A What kind of impact would you like to have on your market? ' What measurable business results are you hoping to achieve? "2345
  9. 9. $. - You don’t have to veer away from your existing business development model. The key is to align your current marketing efforts with your digital marketing initiatives.
  10. 10. 2. Who Is The Target Market For This Campaign? Will it be for your customers, business partners, or internal employees? W ‘ Z a ‘ you trying I to appeal to? I
  11. 11. WI -_ -- A Learn as much as you can about your target market, going beyond basic demographics into personal preferences and consumer habits.
  12. 12. 3.ft/ hich Digital iviarketing Platform Should I use? There are many great digital platforms that could do wonders for your business — the most popular of which are 1/ ‘ ‘C C I", I’ , ” I’ f C‘ If , ” II’ T ” I-tI I I~: ~I . - «II-s II. I- . " J I '1 _ , ‘,_, ‘_ I ‘_ (IQ: ,_, A ‘_ _, ‘|A I-I I III . -:I II I IN I-II III p. t « 5. ~ I’ g. 4. L _ _ i‘_’_ , /7 I I I»: I‘II—: I-. III
  13. 13. Are you a B2B or B2C company? How are your customers spending their time online? What existing platforms do you have and how could we strengthen it with new ones? 4 4 An :1 Each medium has its own strength, I I 71 iv so you have to go back to your goals to know which one will serve you best.
  14. 14. 4. Who Will Handle The Execution? More often than not, companies require professional help in order to fully appreciate the benefits of using digital media‘ and the efficiency of having a team that can provide you with end—to—end support. Inn: ,
  15. 15. How to find the right digital marketing partner? Simply put, 4 5 A their capabilities ‘ must complement your set objectives. m 123n5
  16. 16. 5. How Do I Measure Performance? Major digital platforms like GOOQIG and Facebook offer FREE internal analytics that provide comprehensive insights on market behavior. $(v| VA There are also proprietary systems available for larger-scale campaigns.
  17. 17. .3 .2 oz. 9 4:. 9 . O 09 ‘ X. “ D O .9 0: so 9 ‘z. “ 3% A Familiarize yourself with web analytics like visits, ' ‘X. bounce rates, click patterns, and social sharing. Through constant evaluation of your KPls, you will be able to set the long-term direction of your digital marketing strategy.
  18. 18. In order to have an effective digital marketing program in place, you need a balanced digital strategy that includes website optimization, content marketing, social media, email marketing, analytics, and even paid online advertising. ., 9 44 X‘ ‘g‘ Managing all these resources requires a cohesive plan to make sure that everything works together. to N
  19. 19. .. .offers a variety of digital marketing solutions > that can meet the specific needs of your business, while taking into account budget and time constraints. V > 5 We’d be happy to help. A V A
  20. 20. Please click on the links below! in Maria Rica Lotik gt‘? @theSGbaroness 1%: rica@verzdesign. com @ www. verzdesign. com 1 6543 6568

×