S Design Tips “ro Crraearre
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Fora YöuR Business
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Our average attention span is
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now Shorter than 2; I
According to the National Center for Biotechnology Information,
the average attention span of people has dropped from
ITZ seconds in '2000 to 8 seconds in 20l3.
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attention span of
What with the increasing volume of things that we're
exposed to on a daily basis, espacially on the internet
As such, it has neveR been
moRe impoRtant to have
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design For your online content i
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_ CaptuRe gouR audience =
v (not goldflsh) WiTh these
i simple and cool design tips to
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Be A Fan of Fonts
TheRe is moRe to life than Comic Sons.
ABCDEFGHIJK LM HO
; PECS T U V W Z
(mand 001m! ! sToUT. Joterman. Fapgrusu)
when finding the right"
typeface, consider the toi 'i
what aRe gou tRglng tcásag? , ›
It's not about the pretty letters. it's about deliveriñya message.
who is going to Read lt?
More than just being attractive, the choice of font needs to speak '
to your audience in a personal level.
How aRe theg going to Read it?
People use a variety of devices to access online content.
Make sure your typefaces are readable on giant displays
and mobile phones alike.
Don't Get Stucl< in
Using stock photos has become a widely accepted practice.
So much so that everything looks. ..
Same. Famiiiar. Boring.
To step out of this rut. .
Avoid using a single stock photo for
your online content.
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On the other hand, it's also a good idea to
have seemingly random and candid photos
as part of your online content.
Take pictures of your *ri
gatherlngs. even client
meetings - anything ly,
that will give 't e
customers insight into
your work lite.
"Fear the Filter"
Instagram Filters are great - iF you're a
teenage girl trying to improve her sselfie.
Filters are meant to enhance photos, but it usually ends up
distorting it more.
online content needs
to be crystal cear.
You don't want your audience
squinting their eyes out just to
see what you're trying to show.
Calm Dolnm on 'time Call-To-Actlon
lt is important for your online
'N content to have a CTA.
A But lt is still more important for
'f' i ' your online content to have
Give your audience what they clicked for, whether it's information,
entertainment, or anything else. Don't bombard them with CTAs
in every other sentence.
Ideally. your content should only have
one call-to-octlon with an optimized design.
Avoid having a million
different buttons that lead to
several other offerings.
Keep the design consistent throughout so people can easily spot them.
Put the Spotlight on Your strengths.
It's really quite simple - less IS more.
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Of course you want Å But püttlng
customers to know
everything in a
single page makes
for a confusing and
:si Design isntjust , vi
about aesthetics. ,
It's about knowing where to place information and how to connect
everything together for one cohesive structure. Focus on the most
important aspects if your business and highlight that in your content.
How you display the
content on your site is just
as important as what you
In addition. visual content is sociai-media-ready
Images get the most engagement on social media, more than
links or texts. lt also has higher chances of being shared.
In ZOIS. .
Having impressive design is
simply sianari: ë'”t'l6.i"i<6'l3l2'lgl
Please click on the links below!
i. Maria Rica Lotik
WH iágthesGbaroness 'gl
i l' www. verzdesign. com
6543 6568 i