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Web Business Models 2.0  Modelli e prospettive di business dei siti, servizi e comunità del Web 2.0 italiano Attribuzione-Non commerciale-Non opere derivate 2.5 Italia License  o o L.Grivet [email_address] www.bizmo.it
ICEBreaker: Perché siete qui?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Modello di business  Value proposition Gli elementi distintivi di ciò che si offre al mercato sia esso prodotto o servizio Capability:  le diverse “capacità di fare” necessarie per rendere attivare e mantenere vivo il modello di business  Configurazione  di attività, asset, persone, necessarie per implementare il modello di business Il network di  partnership  necessarie per operare all’interno del mercato Il segmenti  target di clienti  alla quale si rivolge la value propostion La  comunicazione , la  promozione  e i  canali distributivi  utilizzati per veicolare la value proposition verso il target di clienti (il marketing) Il tipo di  relazione  stabilita con i clienti (CRM) Modello economico Modello interno azienda, team, supporti, partner Modello esterno  cliente, mercato, marketing Offerta Revenue stream il flussi di entrata di ricavi generati dal modello di business ,[object Object],NON OGGI
Wor(l)d of blogs Free   Come sarà possibile conciliare questa natura libera e gratuita con un modello di business sostenibile? Application and mash ups “ There is no business model for mashups”  “ collapse of the  first generation of ASPs  due to the lack of a business model” “ the techniques for doing business model on  demand are still at a primitive and elementary level  because so little experience and best practice has been built up”.  Exit strategy business model “ The only thing keeping it going at present is the  sheer enthusiasm  of the entrepreneurs themselves, with the  lucky ones getting funded by VCs  who hope to cash in when they flip the concept to a well-heeled trade buyer like Google, Microsoft or eBay. “ Yes It’s an opportunity and maybe a business but…. ” real-world  Web 2.0 business success stories that demonstrate this point .”   ” Business models? Still in flux , no doubt about it. But opportunities are out there. ” If users like the service, they figure out a way to build a business out of it , O'Reilly said.”But this absolutely  does not mean Web 2.0 is entering  into uncharted  business territory . “ “ So welcome to world of doom unless your web2.0 solution have substantial business model to innovate, generate and continue be the market leader. “ Don’t copy cat solution unless you have a business model. “ Hype  land of absurdity where  a live  prototype   that can be replicated in 90 days, that has   no business model  or revenue is considered a business." Advertising “ He  doesn’t believe advertising  is a sustainable business model for most companies.” “ ads in applications don’t work.  All the evidence from the past ten years of online services” Lack of business model   Probably the  most crucial feature missing  from Web 2.0 can be summed up in one word:  revenue . Business model 1.0 vs 2.0 “ Web 2.0 Needs Business Model 2.0″: The Web 1.0 business model doesn’t work in Web 2.0.
Ideas 2.0 ,[object Object],Idea Execution Business FALSE Example from  ideas  are just a  multiplier  of  execution :  Derek   Sivers   AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 NO EXECUTION = $1 WEAK EXECUTION = $1000 SO-SO- EXECUTION = $10,000 GOOD EXECUTION = $100,000 GREAT EXECUTION = $1,000,000 BRILLIANT EXECUTION = $10,000,000 ,[object Object],[object Object]
EXECUTION: A simple formula,  a tough job! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Team Customer Target Biz  Model ( ( Business = DON’T THINK GEEK (only) Idea L.Grivet 2006 © Product/ Service Live
“ A Way to get revenues” means…Working 2.0 business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why a business model is important? Product/ Service Live Critical  Mass Working Biz Model Revenue Profitability Product/ Service Live Critical  Mass NO Working Biz Model No Rev. Cost High Product/ Service Live NO Critical  Mass NO Working Biz Model Sell the  Software! Company Exit Bankruptcy Exit Product/ Service Live NO Critical  Mass Working Biz Model You have a MKTG problem(*) Product/ Service Live Target Biz  Model The  Team Is the key part of the formula  because  Make The Work and  Make The Things  Happen  But… (*) But if the product it’s good someone a VC or angel will help you
Exit strategy is NOT a business model (*) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exit strategy can be a lucky way to get (back) money from failure! (*) unless  you are a serial entrepreneur or a venture capitalist!  You are?  Here is my e-mail  [email_address]   Please contact me!
Aprire un business nel web 2.0 è come aprire una panetteria? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aprire un blog? Realizzare un mash up? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Però fare il web è + divertente di fare il pane e meno stancante di sicuro (anche con il web spesso si lavora di notte però!!!) Photo source Flickr.   Credits:  Fredrik   Olofsson   fatllama   phdstudent
Web 2.0 business opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dion   Hinchcliffe' s Web 2.0  Blog
1.0 vs 2.0:  Macro aree di business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UN MERCATO MATURO BANDA STRETTA
Revenue model: To free or not to free?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
a)  Free ,[object Object],[object Object],[object Object],Application Service  - Social Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Application Service -  Blog and Blognetwork Revenue Sharing  top 100 Blogger get a quarterly payout between $50 to $1,500  Syndaction with Paper Publisher ???? ADV WORKS!! ADV  WORKS?? WORKS??
a) Free -  Grandi generalisti o piccoli e specializzati?   Single Blog Model Big “A” Adv model WORKS?? WORKS!!
a) Free – User generate content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquistato da una  emergente advertising company  ORA ha un business model  con qualche speranza ADS WORKS!!
Il Futuro dello user generated (PAID) content  WORKS!!
b) Free to use - pay for related service/product ,[object Object],[object Object],, the service is free with addons costing a small price per year and you have a company that has a revenue model that doesn’t revolve around advertising WORKS!! WORKS??
c) Freemium – “Creep” business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WORKS!!
c) Freemium – Cupid social networking Tanta felicità con una spesa minima Pensa a quanto potrebbe costarti una sera trascorsa al pub. Oppure andare al cinema e comprare un sacchetto di popcorn. Non baratteresti una di queste uscite per una intera vita fatta di amore e felicità? Non ne vale la pena? Prova a iscriverti immediatamente e guarda se funziona.  Guests Keep a low profile and hang out as our guest. - See who's online - Browse profiles and see pictures - Find who you're looking for with our search tools - Read relationship, dating and sex advice Free Members Communicate with people who contact you. - Create up to 3 profiles to get noticed and communicate with other members - Reply to messages - Post up to 10 pictures - Save your favorite searches - Create your private "backstage" gallery - Send backstage passes - Send smiles Full Members Contact other people by creating your profile and buying credits. - Everything free members can do, plus... - Send mail 6 credits - Send instant messages for 20 minutes 6 credits - Send instant messages for 1 hour 12 credits e.g. mobile-phone dating services  French born European Market leader WORKS!! TARGET TARGET TARGET WORKS!!
c) Freemium – Business social networking WORKS!! PROFIT!! TARGET
c) Freemium –  Virtual worlds social networking ,[object Object],15 milioni di utenti in Korea ca 25% popolazione $250 million/y La lezione da imparare è la capacità di  generare domanda da zero WORKS!!
c) Freemium – Utility Model ,[object Object],WORKS!!
d) Freedom to pay ,[object Object],[object Object],Ad-Aware SE Professional   Ad-Aware SE Plus   Ad-Aware  SE Personal ( Free   Download )   WORKS??
e) Nothing free ,[object Object],[object Object],Merchant model Broker / Market Maker / Revenue Sharing WORKS!!
e) Nothing free –  SaaS (Software as a service) verso l’Enterprise Web2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
e) Nothing Free – But free for user (Ads broker) User generate paid content!! Revenue Sharing  MASH UP WORKS!!
Feeder business Il web 2.0 crea l’indotto e un futuro per i Mash up. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Per un mash up dipendente da un big forse è conviene avere anche una dipendenza di business WORKS?? MASH UP
Feeder business & Mash up Free – Adv and affiliate model TARGET
Feeder business vs Freemium
Don’t know! business model BitTorrent tol launch a video store where customers can download movies from Hollywood studios such as Paramount Pictures, Lionsgate and 20th Century Fox, as well as TV shows from MTV Networks.
Business model 2.0 -  Analysis  Framework Revenue model Business Area Sales  Based Advertising  Based L.Grivet 2006 © Freedom to pay  (Pay for value, e.g. trials) Content Free (Advertising) Pay  (Nothing free) Feemium  (Pro account) Free to use pay for  service (e.g. support) Freedom to pay   (Donate) Application/ service Products / Software
Business model 2.0 - Working Example Revenue model Business Area L.Grivet 2006 © ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Freedom to pay  (Pay for value, e.g. trials) Content Free (Advertising) Pay  (Nothing free) Feemium  ( es Pro account ) Free to use pay for  service (e.g. support) Freedom to pay   (Donate) Application/ service Products / Software
Business model 2.0 –  Working Example Revenue model Business Area L.Grivet 2006 © Open Content Wikis Broker  Market Maker Merchant Open Source Need Micro payment Adv model Not easy Utility Social  Networking Apps Application  Software “ Interruption Ads” in Apps Blog “ Contextual Ads ” ASP -  Mash up Web Services Advertising   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Freedom to pay  (Pay for value, e.g. trials) Content Free (Advertising) Pay  (Nothing free) Feemium  ( es Pro account ) Free to use pay for  service (e.g. support) Freedom to pay   (Donate) Application/ service Products / Software
Business model 2.0 –  Working / Not Models Revenue model Business Area L.Grivet 2006 © Open Content Wikis Broker  Market Maker Open Source Need Micro payment Adv model Not easy Utility Social  Networking Apps Application  Software “ Interruption Ads” in Apps Blog “ Contextual Ads ” ASP -  Mash up Web Services Advertising   Merchant Freedom to pay (Pay for value, e.g. trials) Content Free (Advertising) Pay  (Nothing free) Feemium  (es Pro account) Free to use pay for  service (e.g. support) Freedom to pay   fair (Donate) Application/ service Products / Software
Confronti tra modelli di business differenti Free Market Maker Community Community Freemium ,[object Object],[object Object],[object Object]
Confronti tra Freemium
Business model - Top ten (geek) mistake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Non ricordarsi che le notti e i week end servono anche per stare con parenti e amici
Prospettive per chi opera dall’Italia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dion   Hinchcliffe' s Web 2.0  Blog
Il Mercato Italiano è interessante ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web-life user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Se questo è il vs target sappiate che sono circa 5 milioni (pochini ma buonissimi) TARGET
Web2.0 Italy : e i modelli di business? ,[object Object],[object Object],[object Object],[object Object],[object Object],Lista tratta da Pandemia   Advertising annunci economici Ennunci Value proposition chiara  Freemium  servizi per feed Feedo  Style   No Business model visibile annunci immobiliari Khalla Sviluppo alla craiglist (Paga l'inserzionista)?? No Business model visibile annunci immobiliari Maiom sito wip   memetracker e.merging.it Tecnologia interessante con possibili applicazioni Adsense SMS per gestire blog SMSPost   Adsense + Free to Pay (Donazioni) recensioni culturali Scrive.it Free Advertising Free Advertising editoria sociale OKNOtizie   No Business model visibile bookmark condivisi Smarking partnership con Alice Free Advertising?? bookmark condivisi Segnalo Belle e interessante il focus sul target (possibili sviluppo futuro di un bizmo) No Business model visibile Ristoranti consigliati e votati dalla comunità degli utenti 2Spaghi Tecnologia interessante con possibili applicazioni No Business model visibile Volo di ultraleggeri georeferenziato in tempo reale GooMaps Value proposition chiara  Freedom to pay Comunità per la trasparenza della politica OpenPolis Bello e di qualità il servizio. Del.icuio.us revenues? No Business model visibile bookmark condivisi Taggly Sembra abbandonato. Adsense  Google News georeferenziate GeoNews Sembra abbandonato. In home riporta ancora 0 giorni alle elezioni...  No Business model visibile Comunità di discussione politica per i giovani IoScelgo Sperimentazione mondiale e poi? No Business model visibile Aggregatore di news per il calcio MoltoMondiale   Adsense + Banner (vuoto) Google Map per i blog Blogmap Tecnologia interessante con possibili applicazioni No Business model visibile geolocalizzazione I  am   here Note Business model Ambito Web 2.0
Prospettive per il web 2.0 Italiano ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Our empirical model indicates that entrepreneurs who succeeded in a prior venture (i.e., started a company that went public) have a 30% chance of succeeding in their next venture. By contrast, first-time entrepreneurs have only an 18% chance of succeeding and entrepreneurs who previously failed have a 20% chance of succeeding.”  Social  Science   Research  Network
Checklist web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caffe 2.0 ? Blog coming soon! L.Grivet [email_address] www.bizmo.it

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Web Business Model 2.0 - Modelli e prospettive di business dei siti, servizi e comunit� del Web 2.0 italiano

  • 1. Web Business Models 2.0 Modelli e prospettive di business dei siti, servizi e comunità del Web 2.0 italiano Attribuzione-Non commerciale-Non opere derivate 2.5 Italia License o o L.Grivet [email_address] www.bizmo.it
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  • 4. Wor(l)d of blogs Free Come sarà possibile conciliare questa natura libera e gratuita con un modello di business sostenibile? Application and mash ups “ There is no business model for mashups” “ collapse of the first generation of ASPs due to the lack of a business model” “ the techniques for doing business model on demand are still at a primitive and elementary level because so little experience and best practice has been built up”. Exit strategy business model “ The only thing keeping it going at present is the sheer enthusiasm of the entrepreneurs themselves, with the lucky ones getting funded by VCs who hope to cash in when they flip the concept to a well-heeled trade buyer like Google, Microsoft or eBay. “ Yes It’s an opportunity and maybe a business but…. ” real-world Web 2.0 business success stories that demonstrate this point .”  ” Business models? Still in flux , no doubt about it. But opportunities are out there. ” If users like the service, they figure out a way to build a business out of it , O'Reilly said.”But this absolutely does not mean Web 2.0 is entering into uncharted business territory . “ “ So welcome to world of doom unless your web2.0 solution have substantial business model to innovate, generate and continue be the market leader. “ Don’t copy cat solution unless you have a business model. “ Hype land of absurdity where a live prototype that can be replicated in 90 days, that has no business model or revenue is considered a business." Advertising “ He doesn’t believe advertising is a sustainable business model for most companies.” “ ads in applications don’t work. All the evidence from the past ten years of online services” Lack of business model Probably the most crucial feature missing from Web 2.0 can be summed up in one word: revenue . Business model 1.0 vs 2.0 “ Web 2.0 Needs Business Model 2.0″: The Web 1.0 business model doesn’t work in Web 2.0.
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  • 8. Why a business model is important? Product/ Service Live Critical Mass Working Biz Model Revenue Profitability Product/ Service Live Critical Mass NO Working Biz Model No Rev. Cost High Product/ Service Live NO Critical Mass NO Working Biz Model Sell the Software! Company Exit Bankruptcy Exit Product/ Service Live NO Critical Mass Working Biz Model You have a MKTG problem(*) Product/ Service Live Target Biz Model The Team Is the key part of the formula because Make The Work and Make The Things Happen But… (*) But if the product it’s good someone a VC or angel will help you
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  • 16. a) Free - Grandi generalisti o piccoli e specializzati? Single Blog Model Big “A” Adv model WORKS?? WORKS!!
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  • 18. Il Futuro dello user generated (PAID) content WORKS!!
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  • 21. c) Freemium – Cupid social networking Tanta felicità con una spesa minima Pensa a quanto potrebbe costarti una sera trascorsa al pub. Oppure andare al cinema e comprare un sacchetto di popcorn. Non baratteresti una di queste uscite per una intera vita fatta di amore e felicità? Non ne vale la pena? Prova a iscriverti immediatamente e guarda se funziona. Guests Keep a low profile and hang out as our guest. - See who's online - Browse profiles and see pictures - Find who you're looking for with our search tools - Read relationship, dating and sex advice Free Members Communicate with people who contact you. - Create up to 3 profiles to get noticed and communicate with other members - Reply to messages - Post up to 10 pictures - Save your favorite searches - Create your private "backstage" gallery - Send backstage passes - Send smiles Full Members Contact other people by creating your profile and buying credits. - Everything free members can do, plus... - Send mail 6 credits - Send instant messages for 20 minutes 6 credits - Send instant messages for 1 hour 12 credits e.g. mobile-phone dating services French born European Market leader WORKS!! TARGET TARGET TARGET WORKS!!
  • 22. c) Freemium – Business social networking WORKS!! PROFIT!! TARGET
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  • 28. e) Nothing Free – But free for user (Ads broker) User generate paid content!! Revenue Sharing MASH UP WORKS!!
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  • 30. Feeder business & Mash up Free – Adv and affiliate model TARGET
  • 31. Feeder business vs Freemium
  • 32. Don’t know! business model BitTorrent tol launch a video store where customers can download movies from Hollywood studios such as Paramount Pictures, Lionsgate and 20th Century Fox, as well as TV shows from MTV Networks.
  • 33. Business model 2.0 - Analysis Framework Revenue model Business Area Sales Based Advertising Based L.Grivet 2006 © Freedom to pay (Pay for value, e.g. trials) Content Free (Advertising) Pay (Nothing free) Feemium (Pro account) Free to use pay for service (e.g. support) Freedom to pay (Donate) Application/ service Products / Software
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  • 36. Business model 2.0 – Working / Not Models Revenue model Business Area L.Grivet 2006 © Open Content Wikis Broker Market Maker Open Source Need Micro payment Adv model Not easy Utility Social Networking Apps Application Software “ Interruption Ads” in Apps Blog “ Contextual Ads ” ASP - Mash up Web Services Advertising Merchant Freedom to pay (Pay for value, e.g. trials) Content Free (Advertising) Pay (Nothing free) Feemium (es Pro account) Free to use pay for service (e.g. support) Freedom to pay fair (Donate) Application/ service Products / Software
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  • 46. Caffe 2.0 ? Blog coming soon! L.Grivet [email_address] www.bizmo.it