1. Valore assoluto, valore economico, valore di mercato, valore sociale, valore di business, valore … Qualche spunto su come misurare le reti sociali L.Grivet [email_address] www.bizmo.it Some slide are intentionally in English and others in Italian

3. Social Network 6 Gli elementi principali che caratterizzando il Web 2.0 -Elaborazione L.Grivet 2006 FONTE

5. Leggi di valore per i social network (Diagram Source: That Sneaky Exponential—Beyond Metcalfe’ s Law to the Power of Community Building ) FONTE

7. Valore sociale come valore Economico sociale economico FONTE

10. Indicatori di “Business”: Hype Cycle e misurazione Pageview Visits Unique User Clickthrough 1997 2001 2004 Keyword Pagerank Feed Commenti UGC Molti Indicatori proposti Indicatori a tendere ? Nuovi tool ? Engagement Subscribers Active Users Engagemet Clicktrought RSS e Citazione “quote” Conversione in rete Traffico sul sito Partecipazione e contenuti degli utenti Contributo dell’autore o proprietario del sito Fenomeni da misurare Fenomeni consolidati

15. Tools Other AFFINITY ANALYSIS Understand the interplay between site section, content, media, features, and groups MEMBER PARTICIPATION Understand which site members’ content is driving the most subscriptions, increased visits and other measurements of success MATURITY OPTIMIZATION Understand the life-cycle of user-generated content to optimize media effectiveness INFLUENCE ANALYSIS Determine the contribution of content to overall site success POPULARITY ANALYSIS Determine which content is most frequently accessed then optimize position and ranking Some tool exists (if you are a big company)

17. Ads by Grivet L.Grivet [email_address] www.bizmo.it