Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital in UAE 2018

605 views

Published on

Digital in UAE 2018 report is the essential Insights into the Internet, Social Media, Mobile & E-commerce use in the United Arab Emirates. The data are represented & re-designed by hypedigital.ae. This report is curated by us, so you can utilize this data's to analyze the trend & craft their digital strategy for the year of 2018. Feel free to connect.

This report has been originally collected & compiled by We Are Social Ltd (“We Are Social”) and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals.

We took the data from their Global Report Presentation linked here: http://bit.ly/Digital2018Global & represented with our own design model (Icons & texts) without changing any data & source. This was done purely to showcase the digital overview of UAE in early 2018 with a country-specific focus. We do not own, manage or verify any data from the source & provide all credit to the compilators & source companies for the representation.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Digital in UAE 2018

  1. 1. DIGITAL IN U.A.E. Essential Insights into Internet, Social Media, Mobile & Ecommerce use in U.A.E. 2018
  2. 2. DIGITAL IN U.A.E. TOTAL POPULATION A Snapshot of the country’s key digital statistical indicators INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 9.47 Million 9.38 Million 9.38 Million 7.31 Million 8.70 Million SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 86% 99% 99% 77% 92% Urbanisation: Penetration: Penetration: Penetration:vs. Population:
  3. 3. ANNUAL DIGITAL GROWTH Year-on-year change in key statistical indicators INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS +2% SINCE JAN 2017 +2% SINCE JAN 2017 +1% SINCE JAN 2017 +6% SINCE JAN 2017 +176 Thousand +176 Thousand +107 Thousand +500 Thousand SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.
  4. 4. POPULATION & ECONOMIC GDP PER CAPITA Essential demographics & key economics indicators 9.47 Million 27.8% 72.2% +1.5% 30.3 Years Old TOTAL POPULATION POPULATION LIVING IN URBAN AREAS LITERACY (TOTAL) FEMALE LITERACY MALE LITERACY 86% $72,540 94% 96% 93% FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.
  5. 5. DEVICE USAGE DEVICE FOR STREAMING INTERNET CONTENT ON TV Percentage of the adult population that currently uses each kind if device [survey-based] 99% 96% 71% 28% MOBILE PHONE (ANY TYPE) TELEVISION ANY KIND E-READER DEVICE WEARABLE TECH DEVICE 80% 7% 1% 11% SMART PHONE LAPTOP OR DESKTOP PC TABLET COMPUTER SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS
  6. 6. TIME SPEND WITH MEDIA Survey-based data: figures represent respondents’ self-reported activity AVARAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE 7H 49M 2H 18M AVARAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVARAGE DAILY TV VIEWING TIME (BROADCASTING, STREAMING & VIDEO ON DEMAND) AVARAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC 2H 56M 1H 03M SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.
  7. 7. ATTITUDE TOWARDS DIGITAL Reports of the total number of Internet users from different data providers BELIEVE THAT NEW TECHNOLOGIES OFFER MORE OPPORTUNITIES THAN RISKS 76% 80% BELIEVE THAT NEW TECHNOLOGIES OFFER MORE OPPORTUNITIES THAN RISKS BELIEVE DATA PRIVACY AND PROTECTION ARE VERY IMPORTANT BELIEVE DATA PRIVACY AND PROTECTION ARE VERY IMPORTANT 72% 40% SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2018; GLOBALWEBINDEX, Q2 & Q3, 2017. NOTES: GOOGLE FIGURES BASED ON A SURVEY OF ADULT INTERNET USERS. SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON METHODOLOGY AND AUDIENCE DEFINITIONS. GLOBALWEBINDEX FIGURES BASED ON A SURVEY OF INTERNET USERS AGED 16-64. *NOTE: THESE FIGURES ONLY REPRESENT THE ATTITUDES AND ACTIVITIES OF INTERNET USERS. USE AN AD-BLOCKING TOOL TO STOP ADVERTS BEING DISPLAYED 34%
  8. 8. INTERNET USE Based on reported internet user data & active use on data-enabled mobile devices TOTAL NUMBER OF ACTIVE INTERNET USERS 9.38 MILLION 99% 9.13 MILLION INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION 96% SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE.
  9. 9. INTERNET USERS: DIFFERENT PERSPECTIVE Reports of the total number of Internet users from different data providers INTERNET WORLD STATS 8.52 MILLION 8.52 MILLION INTERNATIONAL TELECOMMUNICATION UNION INTERNET LIVE STATS CIA WORLD FACTBOOK 8.58 MILLION 8.58 MILLION SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.
  10. 10. FREQUENCY OF INTERNET USE How often internet users access the internet for personal reasons(any device) EVERYDAY 93% 1% AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH 6% 0% SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. VALUES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS, OR DUE TO ROUNDING IN THE SOURCE DATA.
  11. 11. INTERNET CONNECTIONS: SPEED & DEVICES Average internet connection speeds, and the device that people use most often to access the internet AVERAGE INTERNET CONNECTIONS SPEED VIA FIXED CONNECTIONS 25.69 MBPS 3% AVERAGE INTERNET SPEED VIA MOBILE CONNECTIONS ACCESS THE INTERNET MOST OFTEN VIA A PC OR TABLET ACCESS EQUALLY VIA A SMARTPHONE AND COMPUTER OR TABLET 50.2 MBPS 41% SOURCES: OOKLA SPEEDTEST, NOVEMBER 2017; GOOGLE CONSUMER BAROMETER, JANUARY 2018. GOOGLE’S FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS ACCESS THE INTERNET MOST OFTEN VIA A SMARTPHONE 52%
  12. 12. SHARE OF WEB TRAFFIC BY DEVICE Based on each-devices share of all web pages served to the web browsers LAPTOP & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES +36% +61% 3% 0.07% -6% +6% -27% YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE -30 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.
  13. 13. SIMILARWEB’S RANKINGS BASED ON AVERAGE Ranking based on average monthly traffic to each website SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT 01 GOOGLE.AE SEARCH 87,000,000 11M 28S 9.2 02 YOUTUBE.COM TV AND VIDEO 69,700,000 26M 39S 11.8 03 GOOGLE.COM SEARCH 53,000,000 13M 48S 15.1 04 FACEBOOK.COM SOCIAL 35,800,000 15M 37S 13.7 05 YAHOO.COM NEWS & MEDIA 10,500,000 8M 58S 7.3 06 WIKIPEDIA.ORG REFERENCE 8,300,000 4M 15S 3.5 07 SOUQ.COM SHOPPING 8,000,000 8M 17S 8.3 08 LIVE.COM EMAIL 7,300,000 9M 13S 8.9 09 WHATSAPP.COM SOCIAL 7,000,000 2M 38S 2.0 10 TWITTER.COM SOCIAL 6,300,000 12M 23S 8.9
  14. 14. ALEXA’S RANKING OF TOP WEBSITES Ranking based on the number of visitors to each site & the number of pages viewed on each site per visit # WEBSITE TIME PAGES 01 GOOGLE.AE 6 MN 41S 9.58 02 YOUTUBE.COM 8 MN 18 S 4.79 03 GOOGLE.COM 7 MN 32 S 8.56 04 FACEBOOK.COM 10 MN 21 S 4.00 05 YAHOO.COM 4 MN 02 S 3.61 06 SOUQ.COM 6 MN 25 S 4.60 07 MANORAMAONLINE.COM 10 MN 4 S 3.31 08 WIKIPEDIA.ORG 4 MN 16 S 3.31 09 LIVE.COM 4 MN 03 S 3.41 10 STARZPLAY.COM 1 MN 26 S 1.21 # WEBSITE TIME PAGES 11 DUBIZZIE.COM 12 MN 48 S 9.08 12 MOKMHP.COM 0 MN 24 S 1.44 13 MATHRURBHUMI.COM 8 MN 17 S 4.93 14 APART.COM 7 MN 08 S 5.34 15 POPADS.NET 8 MN 45 S 3.61 16 KHALEEJTIMES.COM 4 MN 46 S 2.80 17 LINKEDIN.COM 5 MN 19 S 4.19 18 DELOTON.COM 1 MN 02 S 1.52 19 ABS-CBN.COM 3 MN 46 S 2.08 20 INSTAGRAM.COM 5 MN 23 S 3.34 SOURCE: ALEXA, JANUARY2018. NOTES: ‘TIME’ REPRESENTSTIME SPENTON SITE PER DAY. ‘PAGES’ REPRESENTSNUMBEROF PAGE VIEWS PER DAY. ALEXA USES A COMBINATIONOF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTHPERIOD TO CALCULATE ITS RANKING.RANKINGSON THIS SLIDE ARE BASED ON THE MONTHTO 16 JANUARY2018. ADVISORY:SOME WEBSITESREFERENCEDON THIS SLIDE MAY CONTAINADULT CONTENT,OR CONTENTTHAT IS UNSUITABLEFOR THEWORKPLACE. PLEASE USE CAUTION WHEN VISITINGUNKNOWNWEBSITES.
  15. 15. WEEKLY ONLINE ACTIVITIES BY DEVICE Percentage of the total population engaging in each activity at last once per week[ survey based] 71% SMARTPHONE 33% SMARTPHONE 86% SMARTPHONE 28% SMARTPHONE 80% SMARTPHONE USE A SEARCH ENGINE 47% COMPUTER 21% COMPUTER 50% COMPUTER 13% COMPUTER 50% COMPUTER LOOK FOR PRODUCT INFORMATION VISIT A SOCIAL NETWORK PLAY GAMES WATCH VIDEOS SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.
  16. 16. TOP GOOGLE SEARCH QUERIES IN 2017 Ranking of the top search terms entered into Google’s search engine throughout 2017 # QUERY INDEX 01 DUBAI 100 02 GOOGLE 24 03 YOUTUBE 23 04 FACEBOOK 20 05 NEWS 18 06 TRANSLATE 13 07 EMIRATES 13 08 YOU 12 09 GMAIL 9 10 CRICKET 8 # WEBSITE INDEX 11 DUBIZZ 6 12 WEATHER 6 13 HINDI MOVIE 6 14 YAHOO 6 15 FACEBOOK LOGIN 6 16 GOOGLE TRANSLATE 6 17 MANOROMA 6 18 MAP 5 19 YAHOO MAIL 5 20 LIVE CRICKET 4 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
  17. 17. FREUENCY OF WATCHING ONLINE VIDEO Essential demographics & key economics indicators 67% 23% 1% 6% 4% WATCH ONLINE VIDEOS EVERY DAY WATCH ONLINE VIDEOS EVERY WEEK WATCH ONLINE VIDEOS EVERY MONTH WATCH ONLINE VIDEOS LESS THAN ONCE A MONTH NEVER WATCH ONLINE VIDEOS SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
  18. 18. HOW INTERNET USERS WATCH TELEVISION Comparison of the methods and devices used for accessing and displaying “television content” 25% 19% 17% 17% REGULAR TELEVISION ON A TV SET RECORDED CONTENT ON A TV SET CATCH-UP / ON-DEMAND SERVICE ON TV SET ONLINE CONTENT STREAMED ON A TV SET ONLINE CONTENT STREAMED ON ANOTHER DEVICE SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 80%
  19. 19. SOCIAL MEDIA USE Based on monthly active users reported by the most active social media in Bangladesh +99% 92% TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 9.38 Million 8.70 Million SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
  20. 20. MOST ACTIVE SOCIAL MEDIA PLATFORM Based on monthly active users reported by the most active social media in Bangladesh SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTES: DATA FOR PLATFORMS WITH AN ASTERISK (*) IS COLLECTED IN A DIFFERENT PART OF THE SURVEY TO OTHER PLATFORM DATA. ALL DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. ADVISORY: FIGURES ARE BASED ON RESPONSES TO A SURVEY, AND MAY NOT CORRELATE TO SOCIAL MEDIA PENETRATION FIGURES SHOWN ELSEWHERE IN THIS REPORT; FOR FULL DETAILS, SEE THE NOTES AT THE END OF THIS REPORT.
  21. 21. FACEBOOK USAGE ANALYSIS A closer look at Facebook use, broken down by mobile use & self-declared gender of users 10.00 Million +9% 87% 28% 72% ANNUAL CHANGE IN FACEBOOK USERS VS. JANUARY 2017 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.
  22. 22. PROFILE OF FACEBOOK USERS A breakdown of the country’s Facebook users by age and gender, in thousands. SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE THOUSAND. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. AGE TOTAL FEMALE(%) MALE(%) 13-17 220000 0.9 1 18-24 2100000 6 15 25-34 4500000 12 33 35-44 2200000 5 16 45-54 720000 2 5 55-64 200000 0.6 1 65+ 110000 0.4 0.7 AGE FEMAE MALE 13-17 91 129 18-24 590 1486 25-34 1220 3270 35-44 610 1585 45-54 193 525 55-64 57 139 65+ 39 66
  23. 23. AVERAGE FACEBOOK PAGE POST REACH Average monthly growth in page likes, Average reach of page posts vs. page likes & paid media +1.87% 10.9% 6.9% 41.0% 34.0% AVERAGE POST REACH VS. PAGE LIKES AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE ORGANIC REACH VS. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE PAID REACH VS. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.
  24. 24. AVERAGE FACEBOOK ENGAGEMENT RATES The no. of people who engage with a FB page posts vs. the no. of people that those posts reach 3.19% 4.08% 4.99% 4.80% 4.31% AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.
  25. 25. INSTAGRAM USAGE ANALYSIS An overview of monthly active Instagram users, broken down by gender 3.30 Million 35% 38% 62% TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
  26. 26. MOBILE USERS vs. MOBILE CONNECTIONS Comparing the number of unique mobile users to the number of unique mobile users to the number of mobile connection 7.31 MILLION 77% 19.18 MILLION 202% 2.63 NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE THOUSAND. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
  27. 27. MOBILE CONNECTIONS BY TYPE TOTAL NUMBER OF MOBILE CONNECTIONS Based on the number of cellular connections (not unique individuals) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 19.18 Million 202% 83% 17% 80% SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
  28. 28. MOBILE CONNECTIVITY INDEX OVERALL COUNTRY INDEX SCORE GSMA Intelligence’s assessment of the country’s key enablers & drivers of mobile connectivity MOBILE NETWORK INFRASTRUCTURE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 72.29 68.14 81.88 67.48 OUT OF MAXIMUM POSSIBLE SCORE OF 100 72.55 OUT OF MAXIMUM POSSIBLE SCORE OF 100 OUT OF MAXIMUM POSSIBLE SCORE OF 100 OUT OF MAXIMUM POSSIBLE SCORE OF 100 OUT OF MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
  29. 29. MOBILE ACTIVITES PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS Survey-based data: figures represent respondents’ self-reported activity PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBIL GAMES ON MOBILE PERCENTAGE OF THE POPULATION PLAYINGE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES 92% 89% 66% 54% 84% SOURCES: UNIQUE MOBILE USERS: GSMA INTELLIGENCE, JANUARY 2018; GOOGLE CONSUMER BAROMETER, JANUARY 2018; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
  30. 30. SMARTPHONE LIFE MANAGEMENT ACTIVITIES Percentage of the total population using a smartphone to perform each task[ survey based] 68% 24% 26% 16% USE THE ALARM CLOCK FUNCTION TAKE PHOTOS OR VIDEOS READ E-BOOKS OR E-MAGAZINES MANAGE LISTS (E.G. SHOPPING, TASKS) 72% MANAGE DIARY OR APPOINTMENTS CHECK THE WEATHER TRACK HEALTH, DIET, OR ACTIVITY LEVELS SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. 14% 19%40% CHECK THE NEWS
  31. 31. FINANCIAL INCLUSION FACTORS % of the population aged 15+ that reports owning or using each financial product or service 84% 37% 11% 34% HAS A BANK ACCOUNT PERCENTAGES OF WOMEN WITH A CREDIT CARD 25% HAS A CREDIT CARD MAKES AND/ OR RECEIVED MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND/ OR PAYS BILL ONLINE PERCENTAGES OF MEN WITH A CREDIT CARD PERCENTAGES OF MEN MAKING INTERNET PAYMENTS PERCENTAGES OF WOMEN MAKING INTERNET PAYMENTS 42% 31% 35% SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION.
  32. 32. E-COMMERECE ACTIVITIES IN PAST 30 DAYS SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY GSMA Intelligence’s assessment of the country’s key enablers & drivers of mobile connectivity VISITED AN ONLINE RETAIL STORE PURCHASED A PRODUCT OR SERVICE ONLINE MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER 85% 91% 63% 45% 45% SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.
  33. 33. ADVERTISING MEDIA: FIRST AWARENESS The channel that first introduced internet users* to a product or service that they subsequently purchased SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. FIGURES MAY NOT TOTAL TO 100% DUE TO ROUNDING.
  34. 34. DIGITAL IN 2018 GLOBAL REPORT DATA COMPILATION BY CLICK HERE TO ACCESS WE ARE SOCIAL’S RESOURCE CLICK HERE TO ACCESS HOOTSUITE’S RESOURCE CLICK HERE TO ACCESS THE GLOBAL OVERVIEW REPORT
  35. 35. SPECIAL THANKS
  36. 36. We’d also like to offer our thanks to the following data providers for publishing much of the remaining data included in this year’s reports Lastly, a big thanks to the Flaticon, who supplied and inspired the icons we used in these reports
  37. 37. L O C A T I O N Lamborghini Dubai, 2nd Floor, Sheikh Zayed Road, Dubai, UAE, Po Box: 191 222 hello@hypedigital.ae +971 (0)52 540 89 06 C O N T A C T U S DIGITAL IN UAE 2018 REPORT CURATED BY We are a Dubai based Creative Agency committed to create strategy & solution for clients. The secret behind our work is based on a deep understanding of business development, human behavior and the digital era and trends. V I S I T S I T E www.hypedigital.ae

×