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Beyond DRM, App Stores and Subscriptions




               David Semeria
              lmframework.com
Why so sad ?
Let's call it “Unauthorized Borrowing”....
Digital is great for distribution...
Digital is great for distribution...



which also makes it great for copying
Digital is great for distribution...



which also makes it great for copying



and bad for earning
Can we have our cake and eat it ?
Can we have our cake and eat it ?




can copying and monetization ever co-exist ?
Lessons from the Apple App Store
Apple has sold 42m of these
About 1.7 billion people
 can access the web




Apple has sold 42m of these
So why have over 100,000 developers
So why have over 100,000 developers


 created over 140,000 applications
So why have over 100,000 developers


 created over 140,000 applications



for a platform with 2.5% market share ?
The Internet does
               NOT want to be FREE... It
                wants to GET PAID on
               Fucking Fri...
The App Store Shows
The App Store Shows

code and content owners really want to be paid
The App Store Shows

code and content owners really want to be paid


   consumers are willing to pay (if it's easy)
The App Store Shows

code and content owners really want to be paid


   consumers are willing to pay (if it's easy)
so...
so...
so...




        Nope..
so...




        Nope..

        ...unless 1.7 billion
        people dump the
        fixed web
Super (Ad) Man to the rescue?
Super (Ad) Man to the rescue?




                                Nope..
..we all know where ad rates are heading
..we all know where ad rates are heading
Will subscriptions save the day?
Will subscriptions save the day?
Will subscriptions save the day?




                            and here's why...
You pay the same, even if you use the product less
And even if you no longer use it
Subscriptions lock you in, that's why suppliers love them
Because they limit your future choice
And canceling is not always easy
OK Smartass,
everything's crap.
  What do you
    suggest?



    Let me show
        you




                     me!
We need a model that promotes copying / reuse
We need a model that promotes copying / reuse
Where you get paid wherever your stuff shows up
Where you get paid wherever your stuff shows up
And everyone pays a tiny amount, based on usage
And everyone pays a tiny amount, based on usage




                                   This is
                           ...
And if you stop using, you simply stop paying...
And if you stop using, you simply stop paying...




                           Dream on dude
Micro-transactions!
                 I killed that idea years ago..




              It's not micro-transactions.
       ...
Fine words butter no
 parsnips, my boy




 It's not just words...
Are you really
   suggesting such a
 system can be built?




I know it can...
because we've already built it
lmframework.com
lmframework.com




Mo
     ne
          tiz
              in   gt
                     h is
                            p...
lmframework.com




                             rt
                             pa
                          h is
       ...
lmframework.com




                                   rt
                                   pa
                          ...
Beyond DRM, App Stores and Subscriptions
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Beyond DRM, App Stores and Subscriptions

LM allows code and content owners to monetize their works wherever it appears on the open web.

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Beyond DRM, App Stores and Subscriptions

  1. 1. Beyond DRM, App Stores and Subscriptions David Semeria lmframework.com
  2. 2. Why so sad ?
  3. 3. Let's call it “Unauthorized Borrowing”....
  4. 4. Digital is great for distribution...
  5. 5. Digital is great for distribution... which also makes it great for copying
  6. 6. Digital is great for distribution... which also makes it great for copying and bad for earning
  7. 7. Can we have our cake and eat it ?
  8. 8. Can we have our cake and eat it ? can copying and monetization ever co-exist ?
  9. 9. Lessons from the Apple App Store
  10. 10. Apple has sold 42m of these
  11. 11. About 1.7 billion people can access the web Apple has sold 42m of these
  12. 12. So why have over 100,000 developers
  13. 13. So why have over 100,000 developers created over 140,000 applications
  14. 14. So why have over 100,000 developers created over 140,000 applications for a platform with 2.5% market share ?
  15. 15. The Internet does NOT want to be FREE... It wants to GET PAID on Fucking Friday, just like everybody else on the damn planet Dave McClure
  16. 16. The App Store Shows
  17. 17. The App Store Shows code and content owners really want to be paid
  18. 18. The App Store Shows code and content owners really want to be paid consumers are willing to pay (if it's easy)
  19. 19. The App Store Shows code and content owners really want to be paid consumers are willing to pay (if it's easy)
  20. 20. so...
  21. 21. so...
  22. 22. so... Nope..
  23. 23. so... Nope.. ...unless 1.7 billion people dump the fixed web
  24. 24. Super (Ad) Man to the rescue?
  25. 25. Super (Ad) Man to the rescue? Nope..
  26. 26. ..we all know where ad rates are heading
  27. 27. ..we all know where ad rates are heading
  28. 28. Will subscriptions save the day?
  29. 29. Will subscriptions save the day?
  30. 30. Will subscriptions save the day? and here's why...
  31. 31. You pay the same, even if you use the product less
  32. 32. And even if you no longer use it
  33. 33. Subscriptions lock you in, that's why suppliers love them
  34. 34. Because they limit your future choice
  35. 35. And canceling is not always easy
  36. 36. OK Smartass, everything's crap. What do you suggest? Let me show you me!
  37. 37. We need a model that promotes copying / reuse
  38. 38. We need a model that promotes copying / reuse
  39. 39. Where you get paid wherever your stuff shows up
  40. 40. Where you get paid wherever your stuff shows up
  41. 41. And everyone pays a tiny amount, based on usage
  42. 42. And everyone pays a tiny amount, based on usage This is subversive!
  43. 43. And if you stop using, you simply stop paying...
  44. 44. And if you stop using, you simply stop paying... Dream on dude
  45. 45. Micro-transactions! I killed that idea years ago.. It's not micro-transactions. There are no interruptions Clay Shirky
  46. 46. Fine words butter no parsnips, my boy It's not just words...
  47. 47. Are you really suggesting such a system can be built? I know it can...
  48. 48. because we've already built it
  49. 49. lmframework.com
  50. 50. lmframework.com Mo ne tiz in gt h is pa rt
  51. 51. lmframework.com rt pa h is gt thanks very much in tiz for reading! ne Mo
  52. 52. lmframework.com rt pa h is gt thanks very much in tiz for reading! ne Mo david@lmframework.com twitter.com/hymanroth February 2010

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