1. JP online today: ” 2 feeds 2 applications with different features and levels of use”: E-paper JP2 The full daily newspaper feed (when ready for print) Reporter generated content from the free access JP website

2. JP next generation online: ” 6 feed one application with all features and all the different levels of use included + more”: User generated content Reporter generated content from the free access JP website Extras not used in the story due to limitations of print (more text, more pictures, film, sound,.) Stuff and stories (and or teasers for those) planed for future printed editions The full daily newspaper feed (when ready for print) S-paper Fully integrated with searchable e-paper historical archive from the beginning of JP

4. How this will become the biggest single milestone for JP since Guttenberg and the Internet: The JP management team needs to decide some fundamentals to secure the success of the new JP S-paper: a. Much lower prices – NB! this can easily be done without cannibalization b. Much more content (also future (not yet printed) stuff) c. A lot of the good stuff available within the JP S-paper has to be removed from the free (with anonymous access) JP.dk – NB! this can easily be done without losing traffic The management team also needs to fulfill the big plan for a scanned (back to the beginning of JP) searchable e-paper archive. Recommendation: Chose the scan from paper quality – not the microfilm! Finally JP has to plan and execute an ambitious marketing launch including all available media channels. A hook in this campaign can bee the part with the scanned archive promoted via catching one-liners as: - See the newspaper from the day you were borne - Get the full and true story as your grand dad didn’t tell you - ..