Why you need to add email marketing to your marketing mix and a comparison of the most popular programs

1. The program choices and what is best
for you
With
Debbie Gioquindo

2.  More
interested in speaking than listening
 Goal was to create demand rather than value
 Sell vs Serve

3.  Two
way dialog with multiple avenues
 Conversation vs broadcast
 Goal: create long term value and loyalty
 Sell by way of serving
 Economical and affordable
 Growing your business with engagement
marketing

4.  Direct
Marketing Association says email
produces an ROI of $40.56 per $1 invested
 It’s inexpensive
 Visitors come and go. With an email list you
have more engagement and you OWN your
list
 Email software allows you to connect with
technology to get your message out and
customers accept it!
 Build your list where you connect!

5.  Provide
easy to use templates
 Reinforce brand identity
 Email addressed to recipient only
 Manages lists

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
Adds new subscribers
Removes subscribers
Handles bounce backs
 Tracks
results

6.  Do
repeat and referral customers help your
business
 What plan do you have for delivering
multiple communication
 Is your audience interested in your message
 Is it of value to them
 Make your emails look professional and
reflective of your brand

7.  Platform
Usability
 Cost for subscribers
 Image hosting
 Surveys – is it included
 Support
 Analytics

8.  Add
link to sign up on your email signature
line
 Events and meetings
 Sign up sheet at work
 On your website
 On your facebook page
 QR code on business card

9.  Subject
Line – Short, simple & grabbing
 Include call to action links
 Brand email consistently
 You want to



Promote
Inform
Relate

10.  Promotional


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
Discounts
Coupons
Offers
Incentives
 Informative
Advice
 Research
 Facts
 Opinions
 Tips

Email
 Relationship


Email
Email
Special priviledges
acknowledgements

11.  Newsletters





Frequency: Regular i.e. monthly/weekly
Educational Content. Typically non promotional
Use bullets
Summarize info
Be concise

12.  Promotions




/ Invitations / Surveys
Frequency depends on your business and sales
cycle
Focus on promotion
Limited content
Use content to invite click –through or call to
action

13.  Announcements

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
Frequency: Event-driven
Press releases
Holiday greetings
Thank You
Use content to build deeper relationships

14.  Create
a schedule i.e montly, weekly and
make sure it is noted when they sign up
 When is your audience likely to read it
 Time of day

15.  Icontact
 Constant
Contact
 Vertical Response
 Mail Chimp
 Aweber
 Get Response

18. Templates
 Message Builder
 Message Coder – (for
html)
 Tracking
 Sign-up Forms
 Add social media
buttons
 Surveys
 Free trial


Cost



Up to 500 subscribers
$14
2500 $29
5000 $47

19. Customizable
Templates
 Image storage -5
images
 Social media buttons
 Sign-up forms
 Eventspot - $20
month extra
 Surveys $15 month
 Free trial

$5 month for image
storage 50MB
 500 contacts $15
 2500 $30
 5000 $50


20. Over 150 HTML
Templates
 Sign up forms
 Rss to email
 Email analytics
 Quick stats
 Autoresponders


Try it out for $1
 Pricing



500 $19
2500 $10
5000 $30

21. Free trial
 Surveys additional
 700+ templates
 Social tools
 Track it
 Sign up tools


Pay as you go
flexibility (purchase
credits ex. 300
=$4.50)




Up to 1000 1.5 cents
Up to 2500 1.3 cents
Up to 25000 1.2 cents
Monthly (discounts
given to pre-pays



500 $10
2000 $28
4000 $40

22. Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegoddess@gmail.com
845-206-9463