Social Media Marketing


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Intro to Social Media Marketing presentation made to chamber members.

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  • All these social networking sites attract different demographics and are used in different ways.
  • This is just a list. Video – Veoh, Viddler, Kyte Photo- Flickr, snapfish, picassa Podcasting – blog talk radio
  • Long tail marketing – drive to build a market and obtain revenue from the consumer demographics. Increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets
  • Claim Your Name! If you don’t create accounts on Facebook and Twitter to claim your company name, you risk being brandjacked. Many companies, celebrities and politicians have been brandjacked by others misrepresenting their identities on these sites. Monitor Your Name. Your customers are going to talk about you, posting positive or negative comments about your products, services, customer support, etc. Allowing those opinions to float around on the Internet can damage your brand. At the very least, use that information to improve your company. Be Prepared. Start to develop your social media strategy with targeted goals and outcomes, and include it as part of your larger marketing and business plans. A social media strategy needs to outline what you want to accomplish and the tools you’ll use to get there. Know your online identity. "Knowing your online identity as well as letting others know up front who you are is important in establishing trust among the online community." It's not about you. Social media is about community; it's not about what you do and what you market. Show interest in others and offer value, or others will see through your self-interests. Do not jump in and promote your products, services, or mission. Wait and build your reputation on the networking site first before you begin to promote anything. Contribute to the online community, help solve users' problems, and develop friends and followers. Read and learn first. Observe users and get a feel for their interests, attitudes, and personalities. Take the time to "listen" and learn before delving into the community. Don't mix business with pleasure. Keep your friends and family profiles separate from those that you use for your organization or company. Friends won't care about your latest promotional effort, and customers won't care what you did on the weekend. Be positive. Don't say anything that will come back and bite you, and avoid getting defensive when someone says something negative about your organization. Take a deep breath and wear a public-relations hat when you respond. Go slowly. You don't have to join every social-media site at first. Take it slowly, and establish your identity on the one or two sites where your target customers are before you take on more. It's better to participate more frequently in fewer sites than infrequently in many.
  • You tell a little bit about yourself
  • Groups..where you ask advice and share knowledge with other people in your industry. LinkedIn Answers: Monitor questions for topics that are relevant to your company. When appropriate, respond to questions to position you and your company as thought leaders. There will be instances when you can recommend your company as a prospective vendor. Again, you Groups: There are numerous groups within LinkedIn. It’s important to research specific groups as some may be more self-promotional than others. I recommend seeking groups with audiences that are relevant to your company and have good participation by its members. Once you join a group, monitor the discussions before fully participating. ● Group Questions: Like LinkedIn Answers, each group incorporates this feature. By responding or asking questions in a group, you position your company as an industry expert to a targeted audience relevant to your business. News: You can submit article links, like Facebook Share, that are relevant to the groups. In addition to blog posts, you can submit general news articles that mention your company or are relevant to your industry. You can also consider submitting your press releases. While this is slightly self-promotional, make sure the article or press release discusses a larger trend of interest to the group. ● Events: LinkedIn recently introduced a way for members to post events. If you have a webinar, in-person seminar or other gathering that you want to promote, LinkedIn events is a place to promote it. What I liked is that they have an option for “virtual events” as well. You can then share this event with your contacts as well as be searchable by other LinkedIn members. One drawback, in case you have to cancel the event, there doesn’t seem to be a way to delete the event.
  • I have 2 facebooks. One for personal, one for wine industry. Right is the groups I belong to.
  • This is what the page looks like with my conversations. These are all imported thru twitter
  • Different from group. You can promote it, have twitter feeds
  • Monitter, Yahoo Sideline, twitter search, for twitter Lazy feed for blog and other web mentions
  • Social Media Marketing

    1. 1. Social Networking Why it is for you! Presented by: Debbie Gioquindo Hudson Valley Wine Goddess Twitter – hvwinegoddess Facebook - Linked In
    2. 2. Confused……… Overwhelmed ………
    3. 3. Social Media Overview <ul><li>My Space – primarily aimed at youth, giving them the opportunity to relate to brands and bands, as well as self-express. 85% are over 18 yrs old. </li></ul><ul><li>Facebook - Over 55,000 regional, work-related, collegiate, and high school networks. More than half of Facebook users are outside of college. The fastest growing demographic is those 25 years old and older </li></ul><ul><li>Twitter - micro blogging 140 characters or less </li></ul><ul><li>Blogs - establish credibility and familiarity on a subject. Write on what they are passionate about </li></ul><ul><li>StumbleUpon - discovers websites based on your interest </li></ul><ul><li>Digg - content sharing (articles and websites of interest) </li></ul><ul><li>YouTube - video sharing </li></ul><ul><li>Flickr - photo sharing </li></ul><ul><li>Linked In - network of trusted contacts </li></ul><ul><li>Podcasting - audio info available for download on a subject of your interest </li></ul>
    4. 4. Social Media Facts <ul><li>752% growth in Twitter </li></ul><ul><li>91% Digg growth in 2008 </li></ul><ul><li>95% reporters have blogs </li></ul><ul><li>600K new Facebook users each day </li></ul><ul><li>77M web users read blogs </li></ul><ul><li>184 new blogs in 2008 </li></ul><ul><li>30.1 M users Linked In </li></ul><ul><li>3B images on Flickr </li></ul><ul><li>100M videos are viewed daily </li></ul><ul><li>46% business put marketing $ on Social Media </li></ul>
    5. 5. Social Media – What it is <ul><li>Permission based communications </li></ul><ul><li>Cost effective </li></ul><ul><li>Long tail marketing </li></ul><ul><li>Humanizes you and your brand </li></ul><ul><ul><li>You become a knowledgeable expert on your brand. </li></ul></ul><ul><li>Build and promote your brand </li></ul><ul><li>Create loyal connections, create relationships </li></ul><ul><li>Customer engagement </li></ul><ul><li>Speak to people with common interests </li></ul><ul><li>Networking </li></ul>
    6. 6. Social Media – What it is NOT <ul><li>Push marketing </li></ul><ul><li>A place where you only speak </li></ul><ul><li>Aggressive sales </li></ul><ul><li>A replacement for your current marketing </li></ul>
    7. 7. How to embrace it <ul><li>Claim your name </li></ul><ul><li>Monitor your name </li></ul><ul><li>Be prepared </li></ul><ul><ul><li>Know your online identity </li></ul></ul><ul><ul><li>It’s not about you </li></ul></ul><ul><ul><li>Don’t jump in and promote your products </li></ul></ul><ul><ul><li>Read and learn first – observe, get a feel </li></ul></ul><ul><ul><li>Don’t mix business with pleasure – keep friends and family profiles separate </li></ul></ul><ul><ul><li>Be positive </li></ul></ul><ul><ul><li>Go slowly </li></ul></ul>
    8. 8. Linked In
    9. 11. Bloggers <ul><li>Bloggers are writing to communicate their distinct perspective on a topic. </li></ul><ul><li>Bloggers are not journalists: Bloggers write because they are passionate about a particular topic . </li></ul><ul><li>Don’t just comment on some ones blog, don’t pitch, get coverage and leave. </li></ul>
    10. 12. Blogging and why <ul><li>People want to know about your knowledge </li></ul><ul><li>Interested in what is going on at your Business </li></ul><ul><ul><li>New Product </li></ul></ul><ul><ul><li>Event </li></ul></ul><ul><ul><li>New Sale </li></ul></ul><ul><li>Blogs  can  be  interactive  ‐ people  can  leave  their  comments  and  participate  with  your  blog   </li></ul><ul><li>Blogs  rank  highly  with  the  search  engines.Google  can  easily  index  blogs  due  to  built‐in  SEO    </li></ul>
    11. 13. <ul><li>Some  provide  commentary  or  news  on  a  particular  subject;  others  are  personal  online  diaries   </li></ul><ul><li>Typically  combine  text,  images  and  links  web  pages  and  other  topics related  media    </li></ul><ul><li>Generally  readers  can  leave  comments  in  an   interactive  format   </li></ul>
    12. 14. What can a Blog do for me? <ul><li>Be  a  relaxed  voice  for  your  company   </li></ul><ul><li>Engage  more  closely  with  your  audience   </li></ul><ul><li>Relational  Marketing  help  build a relationship with  your  buyers   </li></ul><ul><li>Help  manage  your  online  reputation   </li></ul><ul><li>  Search  Engine  Google  loves a  Web site  with  fresh  content   </li></ul>
    13. 15. You should start a blog <ul><li>IF,  You  can  create  one  that  has  a  unique  message   </li></ul><ul><li>IF,  It  will  deliver  value‐driven  posts  and  commentary  on  a  regular  basis   </li></ul><ul><li>IF,  You  realize  it  is  NOT  a  substitute  for  a  marketing  campaign  and  results  come  inthe  long  term   </li></ul><ul><li>IF,  You  are  committed! - post at least twice a week. </li></ul>
    14. 16. Facebook home page
    15. 17. Facebook – what I am saying
    16. 18. Facebook Page
    17. 19. Facebook group page
    18. 20. Twitter
    19. 21. Twitter <ul><li>Micro blogging 140 characters or less </li></ul><ul><li>Create an audience around your expertise or interests </li></ul><ul><ul><li>You can have more than one twitter account </li></ul></ul><ul><ul><li>One for personal interests </li></ul></ul><ul><ul><li>One for business </li></ul></ul><ul><li>@ directs a tweet to another person </li></ul><ul><li>RT – means retweet a post </li></ul><ul><li># - hash tag used to identify comment topics or trends </li></ul><ul><li>DM – private message to user </li></ul>
    20. 22. Twitter use <ul><li>Tweet – twitter only becomes valuable, fun, educational if you get involved </li></ul><ul><li>Look for people or business that interest your or have similar interest. </li></ul><ul><li>Get in the conversation </li></ul>
    21. 23. Twitter Applications and search tools <ul><li>Tweetdeck </li></ul><ul><li>Twirl </li></ul><ul><li>Twitteriffic </li></ul><ul><li>Twellow – twitter directory sorted by occupation </li></ul><ul><li>Just Tweet it – A twitter directory sorted by interest </li></ul><ul><li>Twubble – find people with your interests </li></ul>
    22. 24. Ning
    23. 25. Who is talking about you <ul><li>Monitoring who is talking about you </li></ul><ul><ul><li>Google Alert </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Radian 6 </li></ul></ul><ul><ul><li>Trackur </li></ul></ul><ul><ul><li>SM2 </li></ul></ul><ul><ul><li>Monitter- twitter mentions </li></ul></ul><ul><ul><li>Yahoo Sideline </li></ul></ul><ul><ul><li>Lazy Feed </li></ul></ul>