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BBC 2.0 The BBC’s 15 Web Principles Tom Loosemore BBC Future Media & Technology 13th March 2007
Photo credit: http://www.flickr.com/photos/essjay/
“ The purpose of the BBC is to make great programmes”
“ The purpose of the BBC is  to make great programmes” WRONG
?
Photo credit: http://www.flickr.com/photos/essjay/
 
The Public Purposes of the BBC — <ul><li>sustaining  citizenship  and  civil society </li></ul><ul><li>promoting  educatio...
How the BBC delivers its Public Purposes <ul><li>(1) The BBC’s main activities should be the promotion of its Public Purpo...
<ul><li></vellum> </li></ul>
The BBC’s Fifteen  Web Principles DRAFT
Principle #1 <ul><li>Build web products that meet user needs:  anticipate needs not yet fully articulated by users, then m...
 
 
Principle #2 <ul><li>The very best websites do one thing really, really well:  do less, but execute perfectly . </li></ul>
 
 
Principle #3 <ul><li>Do not attempt to do everything yourselves:  link to other high-quality sites instead. Your users wil...
P articipation: John Peel Day
 
 
Principle #4 <ul><li>Fall forward, fast:  make many small bets, iterate wildly, back successes, kill failures, fast. </li>...
open.bbc.co.uk/catalogue
Principle #5 <ul><li>Treat the entire web as a creative canvas:  don't restrict your creativity to your own site. </li></ul>
 
 
Principle #6 <ul><li>The web is a conversation. Join in:  Adopt a relaxed, conversational tone. Admit your mistakes. </li>...
 
Principle #7 <ul><li>Any website is only as good as its worst page:  Ensure best practice editorial processes are adopted ...
The BBC’s worst page?
Principle #8 <ul><li>Make sure all your content can be linked to, forever. </li></ul>
 
Principle #9 <ul><li>Remember your granny won't ever use  Second Life :  She may come online soon, with very different nee...
 
Principle #10 <ul><li>Maximise routes to content:  Develop as many aggregations of content about people, places, topics, c...
 
Principle #11 <ul><li>Consistent design and navigation needn't mean one-size-fits-all:  Users should always know they're o...
 
Principle #12 <ul><li>Accessibility is not an optional extra:  Sites designed that way from the ground up work better for ...
TrainTimes.org.uk
Principle #13 <ul><li>Let people paste your content on the walls of their virtual homes:  Encourage users to take nuggets ...
 
Principle #14 <ul><li>Link to discussions on the web, don't host them:  Only host web-based discussions where there is a c...
 
Principle #15 <ul><li>Personalisation should be unobtrusive, elegant and transparent:  After all, it's your users' data. B...
 
 
And if  Fifteen  is too many… <ul><li>… here’s  Five : </li></ul><ul><li>Straightforward </li></ul><ul><ul><li>(simple, un...
Thank You  [email_address]
 
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Principle #3 <ul><li>Do not attempt BBC2.0: The BBC’s 15 Web Principles

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Principle #3 Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people's content and tools to enhance your site, and vice versa.

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Principle #3 Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people's content and tools to enhance your site, and vice versa.

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