With the often free content and services of the popular Web 2.0 platforms, publishers can create content formats that are more appealing. And possibly appealing enough for their readers to spread the word.

1. Componence Chameleon & Generate added value for content of publishers through mashups and social networks Door Ha Vo Componence April 2009 (c) Componence 2009 Getting real value from popular Web 2.0 platforms

6. Statement for this discussion “ Publishers can attract & bind readers and subscribers through popular Web 2.0 platforms” More interesting formats Less churn More pageviews More repetitive visits Personalized propositions Closer to readers Social tagging sharing Crowdsourcing Social media marketing Virals Rating Voting Comment Retweed

10. Our platform: Chameleon

12. www.wineenmashup.nl Think of the best publishing mashup and win the implementation! The contest starts at May 5 th .