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Unlocking value: museums and the web 09

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Unlocking value: museums and the web 09

  1. 1. Images of the Future European Union mini workshop april 15
  2. 2. Images of the Future European Union mini workshop april 15
  3. 3. Images For the Future Unlocking Value mini workshop april 15
  4. 4. www.teleread.org
  5. 5. • 137.200 hour video • 22.510 hour film • 123.900 hour audio • 2.900.000 photos www.teleread.org
  6. 6. Unique view on Dutch History! www.teleread.org
  7. 7. • Investment: 173 m Euro • Positive Return: +20/+60 m Euro *SEO analysis 2006 www.teleread.org
  8. 8. How?
  9. 9. Some examples
  10. 10. ED*IT (BETA)
  11. 11. Wiki
  12. 12. Video labelling game
  13. 13. !quot;##$#%&'()quot;*&+(
  14. 14. Business Model Innovation
  15. 15. ‘A business model is a framework for creating economic, social, and/ or other forms of value’
  16. 16. Socio-economic value is best represented in Open models Mission Vision
  17. 17. Examples
  18. 18. So where is the model?
  19. 19. Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
  20. 20. Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
  21. 21. Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
  22. 22. Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
  23. 23. Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
  24. 24. Business Model Innovation Canvas Cost Value See Alex Osterwalter www.helvetica.com
  25. 25. The model applied to the Real World:
  26. 26. joins
  27. 27. 400 images online in the public domain
  28. 28. Why?
  29. 29. reach a new audience
  30. 30. reach a new audience engage them to participate (through social tagging)
  31. 31. Traditional situation
  32. 32. Traditional situation
  33. 33. Traditional situation
  34. 34. Traditional situation
  35. 35. Traditional situation
  36. 36. Traditional situation
  37. 37. Traditional situation
  38. 38. Cost structure is clear. Value creation is subsidised
  39. 39. New situation
  40. 40. New situation
  41. 41. New situation
  42. 42. New situation
  43. 43. New situation
  44. 44. New situation
  45. 45. New situation
  46. 46. New situation
  47. 47. New situation
  48. 48. Value creation: 1 million page views so far (april 2009)
  49. 49. We have just regained relevance!
  50. 50. With relevance comes earning capacity
  51. 51. Sponsoring
  52. 52. Sponsoring Printing on demand
  53. 53. Sponsoring Printing on demand Freemium
  54. 54. Sponsoring Printing on demand Advertisements Freemium
  55. 55. Sponsoring Printing on demand Advertisements Community donations Freemium
  56. 56. Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  57. 57. Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  58. 58. Case study: over to you!
  59. 59. 300 + items CC-SA licence Format ?
  60. 60. Design a business model for Open Images
  61. 61. Choose the best value proposition based on creativity AND feasability
  62. 62. More information? jomen@beeldengeluid.nl hv@kl.nl

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