Vd&P Citec 071911


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Virtual Design and Prototype plan

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Vd&P Citec 071911

  1. 1. “Virtual” Design and Prototype ServicetCAR Grant Activity-2011<br />Robert “Hutch” Hutchison<br />NYMEP<br />(Headquarters: HTR)<br />Mobile 585-230-0641<br />Hutch.hutchison@htr.org<br />
  2. 2. NY MEP Offers Many Services to Foster Business Growth<br />Innovation<br />Innovation Engineering<br />Business Translation<br />NY Innovation Marketplace<br />Tech Matching<br />Virtual Design & Prototype<br />ManufacturingServices<br />Marketable Product<br />
  3. 3. Completing the development continuum for small-medium manufacturers<br />Where?<br />R&D<br />Concept<br />Product Design<br />Product Development<br />Manufacturing<br />Production<br />Corporate<br />Engineering<br />Prototype<br />Mfg<br />Engineering<br />In-House<br />Fortune 500 Companies<br />Outsource<br />Universities<br />Production<br />Customers<br />In-House<br />MEP Client<br />Companies<br />Universities<br />Tech<br /> Matching<br />Virtual Design &Prototype<br />Outsource<br />(NYMEP)<br />
  4. 4. “Virtual” Design and Prototype Project Goals<br />Provide product development service to small-to-mid-size manufacturers, who lack:<br />Product Development team and/or<br />Product development knowledge<br />Develop comprehensive database of familiar design and prototype resources<br />Build “virtual” product development team for client<br />Virtual in that it dissolves when project completed<br />Consists of database constituents<br />Establish and manage design project for client<br />MEP center responsible for management of project<br />Train client in process while providing deliverable<br />Develop feedback mechanism to determine value add<br />Develop pricing strategy for MEP center revenues<br />
  5. 5. Virtual Design Team is led by MEP Project Manager<br />
  6. 6. Method used to develop service<br />Develop a “Community of Practice” among NY RTDC<br />Develop multi-disciplined, new product development process as “framework”<br />Obtain feedback, get “buy in” from COP<br />Determine deliverable requirements from target client<br />Build virtual design team with NYS (for now!) resources <br />Staff each segment of product development process<br />Test service with selected clients to validate and determine MEP value-add<br />Iterate<br />Develop pricing model<br />Continuous development of comprehensive NYS resource database<br />National database to follow by completion of grant term<br />
  7. 7. Product Development can be a complex process<br />
  8. 8. Resources Needed<br />Project Management<br />Systems Level Engineering<br />Prepare requirements<br />Requirements review (validation)<br />Flow down to subsystem disciplines: Electro-Opto-Mecha-Chem-Software<br />Integration specification<br />Design Engineering<br />Develop specification from requirements<br />Design subsystem component(s)<br />Design for manufacture<br />Conduct reviews (verification)<br />Prototype <br />Specific to discipline <br />From CAD file<br />Robustness as required<br />Subject to test as required<br />Materials <br />Integration support<br />Testing/Regulatory/Compliance <br />
  9. 9. Sources of Resources<br />Universities<br />Engineering service companies<br />Tech companies with spare resources<br />Contract manufacturers<br />Small manufacturers with extra capacity in either manufacturing or engineering<br />Consultants<br />Rapid manufacturing/prototyping Companies<br />Commercial materials companies<br />
  10. 10. Resource Database<br />Requirements:<br />Web-based<br />Securely accessible by MEP<br />Appropriate elements for search-ability<br />Model for national expansion<br />NYSTAR (NY) has excellent, secure, equipment & facilities database<br />Appropriate as model for search-ability, security<br />Only includes University, CAT, COE Resources<br />Model commercial database after NYSTAR?<br />
  11. 11. Current Activities<br />Introduction across state, national MEP<br />Nationwide survey of MEP: Who has NPD?<br />RTDC (NY) survey of NPD<br />Develop database architecture<br />Begin database of familiar resources<br />Develop methodology for client impact survey<br />Reach out to potential project clients<br />12 outreaches so far, two potential project clients in two different regions.<br />Continuous: develop “intimacy” with NYS, ultimately national resources<br />
  12. 12. Nation-Wide Survey Provides Understanding of New Product Development Activity<br />Most state MEP offer Lean and/or Stage-gate product development training, and Eureka or Eureka-like innovation exercises.<br />GA: University-related product development resources<br />ID: Comprehensive mechanical design, 3-D prototyping facility at Boise State University<br />KS: Consultative Product Development, university prototype resources<br />KY: “ATOM SME” consultative product development, university prototype<br />NE: Consultative food processing product development<br />OH: 2 centers offer comprehensive NPD services. Exploit student and member company resources. Hybrid of Virtual Concept. Northern Ohio has in-house development team.<br />PA: Stage-gate and lean product development training<br />SC: Consultative & in-house Product Development as a function of comprehensive Business Growth services program. New “road show” of product development wares using virtual reality.<br />
  13. 13. Case Study in process 5/9/11<br />New York manufacturer contacts Albany MEP (CEG)<br />Desires product development – increase features of product<br />“Dream”: “leapfrog” competition<br />NYMEP team understands needs upon visit 4/27<br />As proposal is prepared, leapfrog idea develops<br />Simple remote control of product<br />Would dominate marketplace immediately – >100X growth!<br />Presented to client for consideration<br />Plan: <br />Set up current development proposal<br />Attend IELI workshop with client, develop leapfrog idea<br />Amend proposal to include leapfrog feature<br />Conduct development project<br />
  14. 14. How the process works in CITEC<br />Client with development need is contacted by CITEC<br />Hutch given client background, “wish list”<br />Hutch, CITEC visit client for tech assessment<br />Hutch prepares preliminary requirements, scope document<br />CITEC Presents to client<br />Once agreed by client, Hutch prepares Work Breakdown <br />Establishes disciplines, level requirements<br />Hutch and/or CITEC contact resources, obtain quotes<br />Hutch, CITEC prepare proposal, submit to client<br />Proposal includes management fee to CITEC<br />Upon agreement, client issues PO to CITEC<br />CITEC, Hutch manage project to completion<br />Frequent reports to client helps educate them<br />Upon completion, CITEC delivers project, invoice.<br />Revenues: Mgt fee, pass-thru resource fees.<br />
  15. 15. Summary<br />tCAR grant authorizes development of SERVICE - “Virtual” Design and Prototyping<br />Service may provide means of training while aiding clients! <br />Feed them, while teaching them to fish!<br />Service has created “Community of Practice” Statewide<br />Service will involve “virtual” teams of technical resources.<br />Technical resources will be housed in NYS database.<br />Service will become source of impact and revenue to AM&T<br />Development to be a collaboration among Centers<br />GOALS:(my prioritization)<br />1. Help NY Manufacturers promote job growth<br /> 2. Help NY Manufacturers grow revenues<br /> 3. Keep Manufacturing in NY!<br />