Social media 101 - Unleash A Successful Online Personal Brand

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You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?

Published in: Social Media, Technology

Social media 101 - Unleash A Successful Online Personal Brand

  1. 1. SOCIAL MEDIA 101 UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
  2. 2. why do I need an online presence?
  3. 3. 7,099,757,577 EARTH POPULATION 6,572,950,124 MOBILE SUBSCRIBERS 1,856,680,860 SOCIAL NETWORK USERS 2,484,915,152 INTERNET USERS CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  4. 4. 45%30%26% 46% 85% WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS OF CANADIANS ARE INTERNET USERS86% CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  5. 5. OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION WHAT WILL EMPLOYERS FIND WHEN THEY SEARCH FOR SPECIALISTS IN YOUR FIELD? WILL THEY FIND YOU?! 91% MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
  6. 6. OF EMPLOYERS WILL CHECK YOU ON SOCIAL NETWORKS IS IT DIFFERENT FROM YOUR RESUME?! WHO ARE YOU OUTSIDE WORK? AND HOW DO YOU PRESENT YOURSELF? WHO ARE YOU CONNECTED TO? 73% TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
  7. 7. OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS IT’S TOO EASY TO GET LAID OFF NOW IS YOUR ONLINE PRESENCE READY BEFORE YOU NEED IT? ARE YOUR GROWING YOUR PERSONAL BRAND? 84% Search FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
  8. 8. OF PEOPLE WILL BE WORKING FROM HOME - REMOTELY ARE YOU READY TO GO REMOTE? WILL YOUR ONLINE PRESENCE SHOW IT? 43% WIRED: THE NEW WORKPLACE REALITY: OUT OF THE OFFICE
  9. 9. OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND ARE YOU CONNECTED WITH YOUR FRIENDS? DID YOU LET THEM KNOW WHAT YOU DO? HAVE YOU BUILT GOOD WILL? 40% FORBES: THE NO. 1 WAY TO GET HIRED TODAY
  10. 10. what the heck is personal branding, and how do i brand me?
  11. 11. YOU ARE THE CEOOF YOUR OWN COMPANY ME.INC TOM PETERS THE MOST IMPORTANT JOB IS TO BEHEAD MARKETER FOR THE BRAND CALLEDOF A BRAND CALLED YOU
  12. 12. IF YOU HAVE NOPERSONALITY NO ONEWILL CARE ABOUT YOU
  13. 13. PERSONAL BRANDING 5 STEPS
  14. 14. CHANGE YOUR! IMAGE BE REAL BE DRIVEN BY VALUES BE YOUR VERY BESTMARKET THE REAL YOU
  15. 15. ! SHOW UP CONNECT COMMUNICATE NETWORK SOCIALIZE BUILDGOODWILL GIVE VALUE
  16. 16. GO PRO PREPARE PROMOTE PRESENT LINKEDIN FACEBOOK TWITTER PRO PHOTO PRO BIO PRO BIZ CARD PRO BLOG
  17. 17. ! BE A GO GETTER GENUINE OPEN GIVERENJOYABLE TRANSPARENT TEAM PLAYER EASY TO REFER
  18. 18. ! UNLEASH YOU GENIUSIS THINKING& LEARNING ACTIONED
  19. 19. what is social media, is it facebook and twitter?!
  20. 20. if social media is so great why isn’t everyone using it?
  21. 21. WE KNOW BUTNEVERTAKE ACTION
  22. 22. WE HAVE ALL THE! REASONS WHY! NOT FOR ME TAKES TOO LONG I NEED FAST SOLUTIONS NOW
  23. 23. WE ARE TOOOOOO! BUSY DOING IMPORTANT STUFF!
  24. 24. WE HAVE NO TIME FOR THE MOST IMPORTANT IT IS AT THE MERCY OF THE LEAST IMPORTANT
  25. 25. SO WE PRETEND NOTHING’S CHANGED IN THE WORLD
  26. 26. WE DREAM OF SOMEDAY WHEN I GET THAT PROMOTION WHEN I CLOSE THAT DEAL EVERYTHING WILL BE PERFECT
  27. 27. WE BECOME OBLIVIOUS TO HOW OUR WORLD IS CHANGING
  28. 28. TIME TO WAKE UP SOCIAL MEDIA IS THE MEDIUM OF NOW!
  29. 29. YESTERDAY’S NEWS TODAY’S NEWS SOCIAL MEDIA IS SHAPING OUR WORLD
  30. 30. SAYING I DON’T DO SOCIAL MEDIA IS LIKE SAYING I DON’T USE COMPUTERS I DON’T USE THE INTERNET I DON’T EMAIL
  31. 31. DON’T WORRY I’LL BE BACK IN 30 MIN JUST GOING TO THE POST OFFICE I WILL JUST… MAIL IT
  32. 32. I DON’T BELIEVE IT I CAN’T FIND WORK REALLY!MUST BE SOMETHING WRONG WITH THE WORLD
  33. 33. THE PIECES ARE RIGHT THERE ALL YOU NEED IS THE WILL& DRIVE TO TAKE ACTION NOW!
  34. 34. there is so much to do, i have a life, how can i manage more?
  35. 35. ! DEVELOP A GAME PLANPLAYPLAY AGAIN LEARNUPDATE GAME PLAN GET BETTER REPEAT
  36. 36. PERFECT KILLS CHOOSE THE AMAZING BEAUTY OF IMPERFECT CREATIVITY & INNOVATION ! EASY 90% CHOOSE REMARKABLE
  37. 37. ENGAGE ASK QUESTIONS LISTENTAKE ACTION
  38. 38. so where do i start? shall i sign up and start posting now?!
  39. 39. WHAT YOU CHOOSE OR DON’T CHOOSE DEFINE & SHAPE WHO YOU ARE YOUR WORLD YOUR LIFE
  40. 40. WHAT PATH DO YOU CHOOSE TO PURSUE?
  41. 41. WHO DO YOU CHOOSE TO PLEASE?
  42. 42. WHAT IS THE CHANGE YOU CHOOSE TO SEE IN THE WORLD?
  43. 43. SEE IT THROUGH YOUR ACTIONS
  44. 44. how do i become friends with facebook?
  45. 45. THE SMARTEST STEPS TO BE FRIENDS WITH THE BLUE GIANT Inspired by! 12 Most Smart Steps to Optimize your Facebook Performance ! Alex Peiniger
  46. 46. “Unless you are a public figure, comfortable with disclosing your information to the world and always aware of what you publish, make your FB account private” 1.GOPRIVATE PRIVATE PUBLIC
  47. 47. “If opportunity doesn’t knock, build a door. ! Start a Facebook page so you can direct people to it as the center of all your communication and the first point where they can get in touch with you on Facebook” 2.BUILDADOOR
  48. 48. 3.FEEDTHEGIANT “Your Facebook page will show up when someone is searching for you.Update it regularly with the latest information,and make sure you put all your info there” 100%75%50%25%0%
  49. 49. 4.HAVEASYSTEM “Success is not a coincidence.Plan your posts ahead for 1-2 weeks.That way you always have enough content at the frequency that works for you”
  50. 50. 5.KEEPITBUSY “Do not leave your fans alone on the page,listen to them, find out more about them,ask questions,strike a conversation,share thoughts and ideas.The more people interact with you and your posts,the more other users will see the posts in their News Feed”
  51. 51. 6.KEEPITHAPPY “Your fans will get bored when they see the same layout and stories again and again.A good mixture of different post types makes things interesting and engaging” Photo Video Q&A Status News Quote Link Event
  52. 52. “With Facebook Insights you can see how many people are interacting with which content at what time.You can zero-in on each piece of content you put out there.Use the information to guide your next steps and improve your performance over time.” 7.MEASUREIT-MANAGEIT 0 100 200 JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC
  53. 53. “Make sure that you focus only on a few things that matter most to you.Concentrate more on user interaction rather than just looking at the fan count.” 8.FOCUSIT 20%5% 80%
  54. 54. “While you may get the perfect idea for a post at midnight on Saturday, the best time to post it maybe middle of the week at 11AM when your fans are listening. Facebook pages allows for scheduling content and you can use it to drive interaction.” 9.CHOOSETHERIGHTTIME
  55. 55. “Compare your page with the best pages of people you admire in your field.What are they sharing? how are they interacting with their audience? This gives you a perspective on things and tells you how good you are and what can you do better” 10.MAKEITBETTER
  56. 56. 11.GIVEITAPPS “Try different things.Once you’ve built up a base audience,you can use custom apps to intensify the relationship with your fans.The most important are apps that bring your content to your Facebook page.”
  57. 57. 12.BOOSTIT “You can dedicate a budget to usingAds and Sponsored Stories to increase the reach of your posts and further spread your page and content”
  58. 58. 5TAKE TO APPLY WHAT YOU’VE LEARNED
  59. 59. what about twitter? what’s everyone “tweeting” about?
  60. 60. THE 9 ESSENTIALS OF RIDING THE TWEETS OF CHANGE Inspired by! 10Twitter Best Practices for Brands! Michael Brito
  61. 61. “Find out how your peers are usingTwitter. What are the current conversations about your industry or field. Know what people are saying, who are the most influential and what are they sharing on twitter” 1.BEINTHEKNOW Hello!
  62. 62. “Think about what you are trying to achieve usingTwitter before devoting time and resources to it.Your goals can change over time as you move forward in your life and career. Know your short and long term goals, and go after them” 2.CHOOSEADESTINATION
  63. 63. “Develop a reputation as a trusted source of information and be seen as an expert in a particular subject, in your field, industry or area of passion.Ask questions, be personal, and engage people within theTwitter community” 3.BUILDCREDIBILITY
  64. 64. “If you're too structured or over demanding in your approach, your community may be turned off.Treat yourTwitter relationships the same way you would any other relationship. Don’t go overboard, be cool” 4.BECOOL
  65. 65. “Authenticity is the golden rule in social media. You need to be believable.This means consistency, originality and honesty, all the time, every time. People are connecting with you, not a made up version of you” 5.BEYOU
  66. 66. “Spend some time just listening and observing the behavior of the leaders in your field. Understand how they best behave and conduct conversations, learn and apply” 6.LISTEN&OBSERVE Hello! Hello! Hello! Hello! He!o! Hello!
  67. 67. “Invest time in searching and following topics, trends and certain conversations in your field and areas of interest. Listen, ask questions, and if you can contribute and give value, become a part of the conversation” 7.TRACKTOPICSANDTRENDS #
  68. 68. “No matter how good you are, you can always get better.Track the engagement onTwitter, are people mentioning you, interacting with you, liking what you have to share?You’ve set goals, and chosen a destination, measure the results and do better” 8.TRACK,MEASURE,&ITERATE
  69. 69. GO “By spending too much time trying to think of the best strategy, you are going to miss priceless opportunities to interact, add value, answer questions, participate in conversations, and build goodwill with yourTwitter community” 9.ACTIONDRIVENSTRATEGY
  70. 70. 5TAKE TO APPLY WHAT YOU’VE LEARNED
  71. 71. what do i need to do to be linked in?
  72. 72. THE PERFECT 10 TO GET CONNECTED TO SUCCESS Inspired by ! 7Ways to Make LinkedIn HelpYou Find A Job - Susan Adams Why I Accept All LinkedIn Contact Requests - Dan Schawbel ! 8 MistakesYou Should Never Make On LinkedIn - Libby Kane
  73. 73. “Customize your invites. Customize your URL. Use a professional photo.Add a status. Only invite your network after you’ve added your information. Make sure you DO NOT accept the default privacy settings. DO NOT let LinkedIn invite everyone on your behalf (SKIP) until you are ready.” 1.MAKEITYOUROWN CAUTION AREA UNDER CONSTRUCTION
  74. 74. “Write a crisp, detailed summary of you and your career. Shoot for at least 200 - 300 words.Tell a compelling story that includes specifics and quantifiable achievements. If you are looking for work, use the keywords and phrases that apply to you in job descriptions you are applying for” 2.STARTSTRONG
  75. 75. “Flesh out the experience section.This is your chance to write an online résumé. Don’t just include your current job.Take the time to list the significant jobs that built your career. You do not have to include everything you have done.You can exclude some jobs that tangentially relate to what you’re doing now,” 3.GODEEP Remember to...
  76. 76. “List your skills. Below Experience and Education you’ll find “Skills & Expertise.” LinkedIn introduced this feature in Feb. 2011.This section tells potential employers what you can do. It also gives your connections the chance to “endorse” you for those skills. Drag the most important skill at the top of the list.” 4.SHOWTHATYOUCAN
  77. 77. “Get at least five recommendations.They’ll show up on the page of the person who recommended you. Recruiters read them. It’s acceptable to offer to help draft the recommendation for the person you’re asking. Mention the PSR, Problem they faced, your Solution and the Results you achieved.” 5.BERECOMMENDED 2014 BEST
  78. 78. “Add websites and publications that showcase your work. Have you posted something online? Include links to your personal website, blog, social media accounts. Have you worked with certain high profile clients, include links to their websites.” 6.POINTINTHERIGHTDIRECTION More info this way
  79. 79. “Connections are the backbone of your LinkedIn profile, and what gives you the strength to network. Find people that are in the same field, who share the same interests, and those who speak about the things you are passionate about. Customize your invites, tell them, why you are connecting with them. Don’t just connect, build a relationship” 7.GETCONNECTED YOU 3RD1ST 2ND
  80. 80. “LinkedIn is not a personal privet network, it’s like being at a big business networking event, it doesn’t make sense to refuse to shake hands and exchange business cards! So If someone with a good enough profile, sends you a request to connect, and even if you don’t know them,ACCEPT. ! There is great power in having a larger network on LinkedIn” 8.WELCOMEEVERYONE
  81. 81. “The best way to get a new job is through a referral, anyone will tell you that. By increasing the number of your first degree contacts, you have more people who can introduce you to hiring managers that you didn’t have access to.That is provided you built a good relationship with them, not just connected a few years ago.” 9.GETREFERREDIN
  82. 82. “Use tools and apps to customize and enhance your LinkedIn experience. SlideShare for presentations and documents. Share on LinkedIn button. OFunnel for alerts. Pulse for a visual news feed. Sync.ME to synchronize contacts with your LinkedIn and Facebook. Evernote and ScanBizCards for scanning business cards.” 10.SYNCIN
  83. 83. 5TAKE TO APPLY WHAT YOU’VE LEARNED
  84. 84. i think i got it all, am i all set to go now?!
  85. 85. DIGITAL FOOTPRINT & ONLINE IDENTITY *KEEP IT CLEAN* Inspired by! How to Clean UpYour Digital Footprint andYour Online Identity! Lauren Riley
  86. 86. “Always be in control of your privacy settings. Social Media sites will almost always set privacy for maximum exposure and connectivity to help them grow. Change privacy settings to protect and best present your professional identity” 1.CHOOSEYOURPRIVACY
  87. 87. “In addition to the content we publish, friends and colleagues sometimes share about us too. Make a self-search part of your regular reputation management. It makes it easy to stay on top of where and how you’re mentioned online” 2.SEARCHYOUFIRST
  88. 88. “Private blogs show up in search engine results.We go through phases, and we publish things that at the time represented us, but no more. Go through your posts and edit them. Delete anything that may hinder you professionally or no longer represents you” 3.PERSONALTOPROBLOG
  89. 89. “Dormant profiles or accounts, on neglected social media networks, or ones you are not using any more, will show up in searches and affect your professional image. Delete them, show yourself as a professional” 4.DELETEABANDONEDACCOUNTS
  90. 90. “There will be times when you are angry, hurt, upset, or overly excited!You are not in your optimum state. Refrain from publishing.Write offline drafts, sleep on it, get back to it later, then choose what to publish. Offensive or incriminating posts might get you in serious trouble. Share interesting information that position you as the brilliant professional that you are.” 5.THINKFIRST,POSTLATER
  91. 91. now are we done?!!
  92. 92. DO NOT GET LOSTIN A SEA OF QUESTIONS ASK FOR HELP
  93. 93. HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM FOR MORE ON SOCIAL MEDIA & PERSONAL BRANDING

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