This paper examines the impact of Employer branding on the residing talent within and outside the organizations. In the current scenario, organizations in Pakistan face a challenge on distinguishing themselves from the clutter of brands in the job market. Reaching the right talent and affecting them from the very beginning seems to be the most crucial step in recruitment. So the organizations need to know how building reputation can shape up the expectations of employees in labour market. They also need to understand how various recruitment practices can impact their employer branding process for hiring better pool of applicants. These all issues raise a concern for me to come up with an insightful study of how employer branding is practiced around the banking sector of Pakistan and most importantly what are its implications. This study also explores the major gap in existing literature concerning the conflict of expectations and the organizational reality.