Task 2 my product


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Task 2 my product

  1. 1. Task 2 - main product and ancillary texts
  2. 2. Star image <ul><li>When we begun the production of a music video we had to pick a song. </li></ul><ul><li>Although we were given the freedom recreate this song with a different band and different image the song choice would hugely influence the star image we would later construct around this song. </li></ul><ul><li>This is because every song belongs to a genre that has its own image to an extent… </li></ul>
  3. 3. Genre Image <ul><li>From Hearing a song it is possible to categorise it into a genre and this can influence the image of the Act. </li></ul><ul><li>For example: </li></ul><ul><li>In the Task 2 introduction I talked about slipknot this is heavy metal and heavy metal has its own image, Shown here in photos. </li></ul>
  4. 4. Kyuss - Demon Cleaner <ul><li>We wanted to incorporate the genre image into our video. </li></ul><ul><li>The genre of this song is punk metal this genre has several values attached to it: </li></ul><ul><li>Aggressive. </li></ul><ul><li>anti-authoritarian . </li></ul><ul><li>Originality . </li></ul>
  5. 5. Aggression within our product <ul><li>Our video is aggressive because of this we had an aggressive narrative with the woman killing the man. </li></ul><ul><li>we made the digipack aggressive by using lightning in the background on the front cover and harsh angles on the buildings. </li></ul><ul><li>The poster is aggressive because it uses a red text and the black and white filter is intimidating as well as powerful towards the image that we are trying to portray. </li></ul>
  6. 6. Anti-authoritarian values in our product <ul><li>Anti-authoritarian is the characteristics to challenge presumed authority. </li></ul><ul><li>Our video is Anti-authoritarian because it has a woman running on roofs at night ( shown in image ) and she is the dominant character in the narrative this subverts stereotypes as the male is portrayed as vunerable. </li></ul><ul><li>Our digipack is Anti-authoritarian because we have dark empty streets that are quite decayed as if there is a lack of law and order </li></ul><ul><li>The poster uses again this empty dark street and also has “Yella” written vertically which is unusual. </li></ul>
  7. 7. Originality in our product <ul><li>The Video incorporates originality with the “sin city” like special effects ( shown in image) that is unusual in a music video, we also had unrealistic backdrops that makes our video different. </li></ul><ul><li>Our Digipack has a black and white back cover with the only colour in the picture being the lipstick on the woman. The vertical texts and unrealistic backdrops, by this I mean it is clear the band have been Photoshoped onto the background but that was the desired look this is the same with our poster. </li></ul>
  8. 8. Values and conventions <ul><li>We also wanted to add our own values to the product apart from those that are conventional within this genre. </li></ul><ul><li>This makes our product a more of a niche product because the more values we incorporate perhaps the smaller the audience size will be. However having a niche market can also make our product seem more organic and there for be a longer term investment for record labels due to a more dedicated fan base. </li></ul>
  9. 9. Our Chosen Values <ul><li>We wanted to incorporate the following values into our product to make it seem more unique and organic because synthetic acts usually have much more vague values therefore attracting a larger audience. </li></ul><ul><li>Our chosen values are: </li></ul><ul><li>Sexual magnetism </li></ul><ul><li>Female empowerment and stereotype subversion. </li></ul>
  10. 10. Sexual magnetism in our product <ul><li>Our video shows sexual magnetism with an attractive woman in leather in the narrative with some cleavage showing and in tight leather clothing. </li></ul><ul><li>The digipack has the lead female on the back with a red lipstick and in tight clothing posing and hair blowing ( shown in image) </li></ul><ul><li>Our poster conveys sexual magnetism using a red font that can symbolise passion and attraction we also have the band walking down the street dressed quite provocatively and they are posing. </li></ul>
  11. 11. Female empowerment and stereotype subversion within our product. <ul><li>The music video conveys female empowerment by having the killer as a woman, she is active and jumping on roof tops in tight “superhero like” clothing in a hero shot (shown here). She overpowers the male on several occasions. </li></ul><ul><li>The digipack has a woman in a hero shot this is empowering her and making her seem like more of an intimidating figure. </li></ul><ul><li>The poster shows the entire band with most of them being female and they are walking down a dark empty street looking very confident. </li></ul>