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RICHARD DYER’SRICHARD DYER’S
FIRST PARADOXFIRST PARADOX
Paradox 1:Paradox 1: The star must be simultaneouslyThe star must be simultaneously
ordinary and extraordinary for the consumer.ordinary and extraordinary for the consumer.
Examples
Zac Efron
Ordinary Extraordinary
Beyonce
Ordinary Extraordinary
Examples
Justin Bieber
Ordinary Extraordinary
Examples

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Richard dyer’s first paradox