Richard dyer 1

623 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
623
On SlideShare
0
From Embeds
0
Number of Embeds
112
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Richard dyer 1

  1. 1. Richard Dyer Dyer is an English academic specializing in cinema. His work is described as "emphasizing the aesthetic and historical specificity of cultural texts"
  2. 2. Stars (1979) • “Stars was Dyer's first full-length book. In it he developed the idea that the viewers' perception of a film is heavily influenced by the perception of its stars, and that publicity materials and reviews determine the way that audiences experience the film. With this thesis in mind, Dyer analysed critics' writing, magazines, and advertising and the films themselves, to explore the significance of stardom, with particular reference to Marlon Brando, Bette Davis, Marlene dietrich, Jane Fonda, Greta Garbo, Marilyn Monroe, Robert Redford, Joan Crawford and John Wayne.” Wikipedia
  3. 3. Dyer’s theory: • A star is an image not a real person, that is constructed out of a range of materials (media) – magazines, TV, Radio, the Internet, to advertise and market to a specific target audience. Example: The One Direction image attracts young, teenage girls.
  4. 4. Youthfulness Rebellion Rap Sexual Magnetism Originality Success against the odds
  5. 5. Paradox 1. • The star must be simultaneously ordinary and extraordinary for the consumer. Ordinary - daily activities Extraordinary - followed by paparazzi
  6. 6. Paradox 2. • The star must be simultaneously present and absent for the consumer. The institutions are feeding little amounts of information to the audience, which get them wanting more. However the audience will never be satisfied with the information. Example: Album signing or concerts – they are present however you aren't able to touch, chat and get to know them.

×