Narrative Music
Videos
(Reading the story of a music video)
What is a narrative video?
• During narrative videos there
tends to be an over-riding
theme. It is usually a story that
st...
Audience
• The video tends to be structured in a certain
way in order to appeal to the target audience
and to position the...
The Artist and their role
• During the video, the main artist plays a role. A
range of stories and points are shown and th...
Theories
• Vladimir Propp looked at fairytales and saw similarities between narrative music
videos and the stories. He sug...
Upcoming SlideShare
Loading in …5
×

Narrative music videos

322 views

Published on

.

Published in: Art & Photos
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
322
On SlideShare
0
From Embeds
0
Number of Embeds
76
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Narrative music videos

  1. 1. Narrative Music Videos (Reading the story of a music video)
  2. 2. What is a narrative video? • During narrative videos there tends to be an over-riding theme. It is usually a story that starts and then concludes at the end. • Throughout narrative videos, there is a concept that over rides. For example, heroes and villains could be established, conflict and resolutions are made and the construction of the characters are set.
  3. 3. Audience • The video tends to be structured in a certain way in order to appeal to the target audience and to position them in a particular view point. • There are different types of narrative videos and how the relationship between the lyrics, visuals and the music all go together. Different aspects of these include: -Illustrative (images provide a literal representation) -Amplifying (repetition of key meaning and effects to manipulate the audience) -Contradicting (images contrast with the music) -Disjuncture (when the meaning of the song is completely ignored)
  4. 4. The Artist and their role • During the video, the main artist plays a role. A range of stories and points are shown and the artist tend to play either a narrator, protagonist or both. • Some videos may have many given elements and the narrative component may actually be the ‘star’ it’s self. For example Madonna’s videos.
  5. 5. Theories • Vladimir Propp looked at fairytales and saw similarities between narrative music videos and the stories. He suggests that there are a set of stock characters which reappear constantly in narrative music videos, which include: -Hero (person on the quest), Princess (prize for the hero), Helper (helps the hero on their quest), False Hero (Somebody who believes they are the hero), Dispatcher (sends the hero on the quest), Father (rewards the hero), Villain (attempts to stop the hero) and Donor (provides objects to help the hero on his quest). • Levi Strauss suggests that in every media text there are binary oppositions or a conflict between the two opposites. And so the audience are then made aware of what side they are on. For example: -Good & Bad, Rich & Poor, Eastern & Western World and Love & Hate

×