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Costume Analysis
Costume Analysis
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Katy perry

  1. 1. Katy Perry California Girls
  2. 2. Katy Perry <ul><li>The role that Katy Perry plays in her music video is the part of the leader of the group, At first it is like she's entering another world. </li></ul><ul><li>She is established as the focal point of the video as there are prolonged shots of her and she is at the centre of the action. </li></ul><ul><li>The video set is full of sweets, which could have reference to Perry as an artist as being sweet but a guilty pleasure which everyone enjoys </li></ul><ul><li>The video is there to give Perry sex appeal as she is dressed in very skimpy outfits and appears naked on a cloud. </li></ul><ul><li>This adds to her star Persona as being very attractive and makes teenage boys also want to watch her music videos, whereas her music appeals to more girls. </li></ul><ul><li>When she is dancing with a group of girls she is at the centre of attention with a shorter outfit than the rest, </li></ul><ul><li>The record company will want to enhance this in the video to make her look sexy as its part of her image. </li></ul><ul><li>She most also appear fun and cute at the same time which she does by being surrounded by sweets and being seen naked in a cloud in a godly like pose, which gives the impression she is the star even more. </li></ul>
  3. 6. Did you choose a subjective or objective character identity in your music video and why? <ul><li>In the music video Katy Perry is a objective character as she is the focus of the video and the story of her arriving in a world of sweets is about her, The sweets are meant to represent California as a wonderful city which everyone enjoys such as sweets. </li></ul><ul><li>The character is the hero but also the godly figure, she is seen as the leader of the group and it is clear she is in control. </li></ul><ul><li>We see many different outfit changes from Perry such as different skirts, hot pants etc all used to give her a sexual attraction, She flaunts about in these looking sexy. </li></ul><ul><li>Snoop Dogg appears in the video as King of the city of sweets, he has done this video to appeal to a mainstream audience such as young teens and children, he is portrayed in a lighter manner than usual as it more of a PG video rather than his usual however it does feature a number of girls which im sure he enjoys. </li></ul>
  4. 7. Importance of the Mise en scene in your narrative? <ul><li>The world is a sweet therefore it doesn’t add authentic to the music video, it is a fantasy world where Katy Perry is dressed in magical outfit which have been carefully has been design to fit the theme of the video and draw attention to her assets. </li></ul><ul><li>Also as the set is sweets and treat it symbolise that Katy Perry is that way and shows her in a fun light. </li></ul><ul><li>She also licks lollipops in a sexy way and this is a innuendo applying she likes to lick things which will get the boys excited. </li></ul><ul><li>There is also cream squirted from her chest which also adds to her appeal as a sexy artist and this helps this, it may also be how boys feel about Katy Perry </li></ul><ul><li>They are also on a beach with represents California as it has many beaches and attractive girls on them so having hot girls dancing on the beach helps link in with the lyrics. </li></ul><ul><li>It is not establishing a relationship just her looking sexy and having a good time which will appeal to a wide mainstream audience. </li></ul>

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