Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Coco Club Presentation

486 views

Published on

  • Be the first to comment

  • Be the first to like this

Coco Club Presentation

  1. 2. Richard Dyer – Star Image <ul><li>The term ‘star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience </li></ul>
  2. 3. Institutional Context <ul><li>XL Recordings </li></ul><ul><li>Cajun Dance Party, Friendly Fires, Jack Penate, Vampire Weekend, Radiohead. </li></ul><ul><li>Type: original and inventive. </li></ul><ul><li>‘ Best Independent Label Award’ individual, alternative, different look in music - Radiohead. </li></ul>
  3. 4. Target Audience <ul><li>Demographic profile: </li></ul><ul><li>15-24, male and female. Students </li></ul><ul><li>Psychographic profile: </li></ul><ul><li>Festival-goers - original, unique styles of music. </li></ul><ul><li>find their music from word of mouth, small music gigs and music shops that sell vinyl records. </li></ul><ul><li>Inspirations passion pit, vampire weekend, the foals and the mystery jets. </li></ul><ul><li>Older bands – The Smiths and the cure. </li></ul><ul><li>Alternative, </li></ul><ul><li>original styled dress </li></ul><ul><li>sense and laid back </li></ul><ul><li>attitude to society. </li></ul>
  4. 5. Qualities Star Image <ul><li>Youthfulness </li></ul>Outside Environment Beauty Physical Attractiveness Health
  5. 6. Creativity Out of the norm shot Originality Imaginative Creative
  6. 7. Talent Playing own music Passionate Organic Target musicians
  7. 8. Environmentally Friendly Consideration for wider society Environmentally-safe Natural
  8. 9. Organic Ideology Not through image/wealth Selling playing their own music XL – Enhances image Poster
  9. 10. Inside CD cover Energy/ Youthful Environmentally friendly Pedal Power Energy Young Festival Instruments Audience powering
  10. 11. Organic Ideology Ideas from Keith Negus <ul><li>Ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences. </li></ul><ul><li>The Organic Ideology </li></ul><ul><li>‘ Naturalistic’ approach </li></ul><ul><li>Seeds of success within artist </li></ul><ul><li>‘ Nurtured’ by company </li></ul><ul><li>Image enhanced by record company (in this case XL Recordings) </li></ul><ul><li>Given time to evolve </li></ul><ul><li>Time to progress </li></ul><ul><li>( kings of Leon – </li></ul><ul><li>took them 5-6 albums </li></ul><ul><li>to ‘make it’) </li></ul>
  11. 12. Success in the combination? <ul><li>I believe the combination of products work very effectively because all the products sell the band in the same way that they're a 4 piece band playing their own music, known as ‘organic,’ which is based around their target market. </li></ul><ul><li>The combination of them create the star image which will attract their target audience of festival goes, laid back, quirky, youthful individuals – all which is demonstrated by the band. </li></ul><ul><li>The video alone focuses on their originality and their music. </li></ul><ul><li>Their poster demonstrates how the band performs and musicians. </li></ul><ul><li>The CD Case displays </li></ul><ul><li>the band, the video and </li></ul><ul><li>the performance side </li></ul><ul><li>of the band. </li></ul>
  12. 13. The Combination <ul><li>In our main product and ancillary texts we have the same design and name of the band. </li></ul><ul><li>The font can be identified and associated with the band. </li></ul><ul><li>In all ancillary texts we display the band so the audience can recognise them. </li></ul><ul><li>In all ancillary texts we establish the youthfulness, individuality and originality about the band which is aimed at the target audience. </li></ul>

×