Pencils Down: Stop Designing & Start Developing

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Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them.

(Posted from speech of same name given at the Big Design Conference, June 1, 2012)

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  • Per the discussion last evening about flipping things upside down, I found a corrolary. Physicist Murray Gell-Mann calls it the principle of symmetry (note that this doesn't have to be taken literally, but in leveraging the 'literary license' of design, can simply represent a 'balancing factor') http://www.ted.com/talks/murray_gell_mann_on_beauty_and_truth_in_physics.html
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  • I especially liked how you broke up the word 'opportunity' on slide 7. Simplisitcally creative :)
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  • Minimizing the iteration and design part during early kicking process, and just launching and shipping the one which is presentable... so that something is there to be shown to the customer.. and the refinement and feedback can be dealt later with more perfection and details in next release cycles. This is what i got it from this.., i find this is quick way to save a## from great expectations.
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Pencils Down: Stop Designing & Start Developing

  1. pencilsdownstop designing & start developing http://bit.ly/J7WozH
  2. sattestsucked http://goo.gl/NBjmn
  3. no onedefinesdone for me http://goo.gl/WtF6C
  4. TODAYIS NODIFFERENT http://goo.gl/zhUXC
  5. on theOTHERhand http://goo.gl/AexR5
  6. conflictedneededhelp http://goo.gl/hqeD9
  7. opportunity http://goo.gl/MUnRm
  8. sharemy FINDINGS http://goo.gl/Bp9rf
  9. why hardwhy goodgroundingBEGINNINGmomentumreviewsfinishdebrief
  10. why isdoneso hard? http://goo.gl/wTz5B
  11. DOES DONEEXIST? http://goo.gl/acDde
  12. “its notdoneuntil itsdone. http://goo.gl/0tmXn
  13. perfectionism http://goo.gl/ybdv1
  14. http://goo.gl/wKh6S
  15. GREATEXPECTATIONS http://goo.gl/lndJn
  16. divergingmediums,devices,displays http://goo.gl/ABAAO
  17. http://bit.ly/fr8hbU
  18. WHY ITSGOODTO BE DONE http://goo.gl/wTz5B
  19. new phases,projects,products,clients,teammates http://goo.gl/Fz8K7
  20. freelancing, training, startups,new jobs, new careers http://goo.gl/NBZvY
  21. reading+writing+drawing+speaking+ http://goo.gl/k3ILg
  22. exercisehobbiestravelfamily http://goo.gl/L5xHS
  23. sleep http://goo.gl/09vG7
  24. sleep work other 24 hours
  25. Getting Grounded Getting Started CreatingMomentum http://goo.gl/wTz5B
  26. getoveryour self
  27. styleguides.patterns.leverage. http://goo.gl/9wjVb
  28. frontload http://goo.gl/nYwWr
  29. cost of thrashing over time $$$ early late
  30. transparency http://goo.gl/6XbXl
  31. minimize cave work http://goo.gl/ueCuW
  32. team vs. me
  33. lowhangingfruit http://goo.gl/Buzaw
  34. SPEEDsketchingkeynote kung fuscreenshotsbalsamiqpaper53 http://goo.gl/za6Hu
  35. focus time http://goo.gl/Buzaw
  36. REVIEWS+ REVISIONS http://goo.gl/wTz5B
  37. narrativesVS. DELIVERABLES http://goo.gl/W2ibS
  38. CRITIQUES vs. feedback http://goo.gl/ysXpJ
  39. reflectionbeforereaction http://goo.gl/W2ibS
  40. refinereviewreviserepeatRELEASE  
  41. gotime? http://goo.gl/wTz5B
  42. The Law of Diminishing Tweaks designer satisfaction wasted cycles pencils down point client time
  43. POSTRELEASETHERAPY http://goo.gl/hqeD9
  44. everythingis a hackthe firstrelease ofanythingever madestunk. http://goo.gl/CJq0l
  45. my work quality over time (progress not perfection) 1 2 3 4 5 6
  46. Facing a sea of infinity, its easyto despair, sure that you willnever reach dry land, never havethe sense of accomplishment ofsaying, "Im done." At the sametime, to be finished, done,complete--this is a bit like beingdead. The silence and thefeeling that maybe thats all.…the challenge is to level set, tobe comfortable with theundone, with the cycle of never-ending…Today, were neverfinished, and thats okay.- Seth Godin http://goo.gl/VtNAX
  47. ERICA BURNETTSTEPHEN ANDERSONTSCOTT STROMBERGJEREMY JOHNSONGARRETT DIMONMARK KRAEMER +1Marcelo SomersAustin Walker nathan smithadam polanskybrian sullivantracey noltedustin askins travis isaacs
  48. @hursman http://bit.ly/J7WozH

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