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Pencils Down: Stop Designing & Start Developing


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Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them.

(Posted from speech of same name given at the Big Design Conference, June 1, 2012)

Published in: Design, Technology
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @
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  • Per the discussion last evening about flipping things upside down, I found a corrolary. Physicist Murray Gell-Mann calls it the principle of symmetry (note that this doesn't have to be taken literally, but in leveraging the 'literary license' of design, can simply represent a 'balancing factor')
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  • I especially liked how you broke up the word 'opportunity' on slide 7. Simplisitcally creative :)
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  • Minimizing the iteration and design part during early kicking process, and just launching and shipping the one which is presentable... so that something is there to be shown to the customer.. and the refinement and feedback can be dealt later with more perfection and details in next release cycles. This is what i got it from this.., i find this is quick way to save a## from great expectations.
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Pencils Down: Stop Designing & Start Developing

  1. pencilsdownstop designing & start developing
  2. sattestsucked
  3. no onedefinesdone for me
  5. on theOTHERhand
  6. conflictedneededhelp
  7. opportunity
  8. sharemy FINDINGS
  9. why hardwhy goodgroundingBEGINNINGmomentumreviewsfinishdebrief
  10. why isdoneso hard?
  12. “its notdoneuntil itsdone.
  13. perfectionism
  16. divergingmediums,devices,displays
  19. new phases,projects,products,clients,teammates
  20. freelancing, training, startups,new jobs, new careers
  21. reading+writing+drawing+speaking+
  22. exercisehobbiestravelfamily
  23. sleep
  24. sleep work other 24 hours
  25. Getting Grounded Getting Started CreatingMomentum
  26. getoveryour self
  27. styleguides.patterns.leverage.
  28. frontload
  29. cost of thrashing over time $$$ early late
  30. transparency
  31. minimize cave work
  32. team vs. me
  33. lowhangingfruit
  34. SPEEDsketchingkeynote kung fuscreenshotsbalsamiqpaper53
  35. focus time
  37. narrativesVS. DELIVERABLES
  38. CRITIQUES vs. feedback
  39. reflectionbeforereaction
  40. refinereviewreviserepeatRELEASE  
  41. gotime?
  42. The Law of Diminishing Tweaks designer satisfaction wasted cycles pencils down point client time
  44. everythingis a hackthe firstrelease ofanythingever madestunk.
  45. my work quality over time (progress not perfection) 1 2 3 4 5 6
  46. Facing a sea of infinity, its easyto despair, sure that you willnever reach dry land, never havethe sense of accomplishment ofsaying, "Im done." At the sametime, to be finished, done,complete--this is a bit like beingdead. The silence and thefeeling that maybe thats all.…the challenge is to level set, tobe comfortable with theundone, with the cycle of never-ending…Today, were neverfinished, and thats okay.- Seth Godin
  47. ERICA BURNETTSTEPHEN ANDERSONTSCOTT STROMBERGJEREMY JOHNSONGARRETT DIMONMARK KRAEMER +1Marcelo SomersAustin Walker nathan smithadam polanskybrian sullivantracey noltedustin askins travis isaacs
  48. @hursman