1. entrepreneur [ahn-truh-pruh-nur, -noo r] noun
- a person who organizes and manages any enterprise, especially a business,
usually with considerable initiative and risk
intrepid [in-trep-id] adj.
- characterized by resolute fearlessness, fortitude, and endurance
entrepid Advisors
Project MIST - Startup Bootcamp

2. Elevator Pitch Workshop

3. Introduction to elevator pitch
entrepid Advisors
• A quick, condensed sales pitch
- Conversation in elevator to advance idea, product/service,
proposition
- Time span approx. 30 seconds to couple minutes
• Summary and highlights
- Key selling points
- Value proposition
• Customize to objectives and situation
- Have an end goal
- Know your target
- Progress to next phase

4. Making an impression
entrepid Advisors
• Elevator pitch similar to Speed
Dating!
- Courting interest
- Operating in limited time window
- Leave a positive impression
• Art & Science
- Understand objectives, key structure,
knowledge and preparation
- Communication delivery and soft skills

5. Anatomy of elevator pitch
entrepid Advisors
• Highlights business plan in
condensed conversational
manner
• Key parts of elevator pitch:
- Problem
- Solution
- Target market
- Competitive landscape
- Team
- Financial summary
- Conclusion

6. Opportunity identification
entrepid Advisors
Problem Solution Target market
• I graduated with major in economics and
went to work for my uncle at his tourism
company for 5 years…..(no need to tell
your life story)
• One day while giving a guide to
tourists I had an idea about using
technology to attract and find
clients…. (no need to give back
story if they didn’t ask for it)
• We want to win over all
tourists and be state of the
art tourism company with
modern technology…(don’t
be general, quantity TAM)
• Tourism industry in region is fragmented
and there are many mom and pop
operator that provide low quality service
and lack professional
marketing/branding…we aim to change
that
• We provide a professionally
marketed technology platform that
give tourists easy access to key
attractions via mobile app
• Target English speaking
foreign tourists which
account for 70% of the
market, with total visit of 20
million in 2016 and spend of
$100 mil/year



7. Know your market
entrepid Advisors
• Competitive landscape
- Deeper dive into target market
and TAM
- understand the existing players
- segmentation
- what is status quo and what is
your USP

8. Dream team
entrepid Advisors
• Why you and your team are qualified?
- Drop big-names
- Industry relevance
- Execution track record
- Management and leadership

9. Show me the numbers
entrepid Advisors
• Business model
- Revenue model – how you plan to
make money
- Path to growth/profitability
• Provide figures/data to highlight key
financials
- Sales projection
- User growth
- Spending
- Key assumptions
• Capital requirements
- Looking for investors raise $X
capital
Total tourism receiptsUSD bn
1.2
1.4
1.5
1.4
1.6
1.9
3.2
3.5
3.4
3.7
4.9
6.2
7.7
9.5
10.8
15.0
17.6
0
2
4
6
8
10
12
14
16
18
20

10. Conclusion
entrepid Advisors
• Summarize key points and tagline
• Call to action
- What is the ask?
- Identify action points and next steps
• Closing
- Next steps
- Alternative asks
- Feedback
- Referrals

11. Key characteristics of good elevator pitch
entrepid Advisors
9 C’s to good pitch
• Concise
• Clear
• Compelling
• Credible
• Conceptual
• Concrete
• Customized
• Consistent
• Conversational

12. entrepid Advisors
Tuyen Hoang
tuyenhoang@entrepidadvisors.com