Geico

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Geico

  1. 1. Meaghan Hunt
  2. 2. Background• 1936 - GEICO is established by Leo and Lillian Goodwin• GEICO is a company that markets car insurance• Today-GEICOs assets have reached $28 billion
  3. 3. Goal• A percent increase in the amount of young drivers who choose GEICO as their insurance company• Increase online viewing of www.GEICO.com• Increase interaction on social media sites
  4. 4. Target Audience• Young adult 18-25 years old• New car owners looking for insurance• Internet users
  5. 5. Target AudienceBarriers:• Lack of knowledge- target audience might not have enough knowledge about car insurance rates/plansCompetition:•Influences from other car insurancecompanies
  6. 6. KPI• Engage with customers• Receive feedback• Monitoring: – the increase in insurance policies – websites and the number of hits/views – rise in hits on search engine
  7. 7. Big Idea• Prove that GEICO has better insurance policies for young adults• Create social media sites to keep in contact• Creative thread: GEICO’s humorous ads targeting the audience
  8. 8. Budget• Current budget: $ 1 billion• At least $300,000 towards digital advertising
  9. 9. References• http://www.geico.com/about/corporate/history/• www.geico.com• http://www.mediapost.com/publications/article/

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